Experience

Juwelier KURZ AG

• Switzerland
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Head of Marketing & Communications

  • Mar 2022 - Present



Pearl Management Consulting AG

• Marketing & eCommerce Counsel, Managing Director Titolo AG, Head of Marketing Compliant Concept AG

  • Jan 2021 - Feb 2022



Magazine zum Globus AG

• Switzerland
• Retail
• 1 - 100 Employee

• Head of Marketing & Sales

  • Jan 2020 - Dec 2020

  ▪ Budget responsibility: Store P&L, as well as marketing▪ In charge of management and technical development of the marketing staff, regionalmanagers and store managers▪ Development and setup of a new brand/marketing strategy for Navyboot (positioning, targetgroup, CICD, Communication, Campaign, CRM, Visual Merchandising, Digital Marketing &Social Media, Sponsoring)▪ Organization and implementation of sales promotion measures and ensuring activemerchandise management for the stores

• Marketing Director Navyboot & Partner Business

  • Jan 2019 - Dec 2019

  ▪ Overall responsibility for the brand Navyboot and the integration of the brand into Magazinezum Globus AG▪ Responsible for all Marketing areas like Retail Marketing, Customer RelationshipManagement, Visual Merchandising, Communication and PR, Digital Marketing, SocialMedia and Graphic design as well as the Retail Stores▪ Define the annual marketing plan, as well as campaign shootings for Magazine zum GlobusAG and Gaydoul Group▪ From October 2019, management und P&L responsibility of all point of sales (Boutiques,SIS, Outlets)▪ In charge of all advertising expenses for more than 2,000 department store partner brands(Fashion, Accessories, Beauty, Delicuisine, household goods)



NAVYBOOT AG

• Head of Marketing & Retail Operations

  • Jan 2015 - Dec 2018

  ▪ International responsibility of the divisions Retail Marketing, Customer RelationshipManagement, Visual Merchandising, Communication and PR, Digital Marketing, SocialMedia and Graphic design, the international Customer Service, Retail Operations and ECommerce▪ Member of the Management Team (executive board), reporting to the CEO▪ Development and realisation of campaign shootings, as well as setting the annual overallmarketing plan▪ Manage the Advertising-, Digital-, PR- and Media agencies▪ Re-branding▪ In charge of E-commerce, incl. website relaunch, budget, sales and merchandising▪ Development and launch of a new CRM programme▪ B2B co-operations, including pop-up stores▪ Establishment of training concepts for the international sales staff, organisation andimplementation of mystery shopping, ensuring standardized customer service guidelines



Marc Cain

• Germany
• Retail Apparel and Fashion
• 100 - 200 Employee

• Retail Manager

  • Sep 2014 - Dec 2014

  ▪ Responsibility for all stores in Germany▪ Merchandise Management, incl. sales analysis▪ Omni-Channel Launch ▪ Responsibility for all stores in Germany▪ Merchandise Management, incl. sales analysis▪ Omni-Channel Launch



HUGO BOSS

• Germany
• Retail Apparel and Fashion
• 700 & Above Employee

• Retail Operations Manager

  • Jan 2014 - Aug 2014

  ▪ Responsibility for Marketing and CRM in Germany, Switzerland and Austria▪ Organization of all In-Store Events as well as planning of all promotions and sales related activities▪ Preparation of CRM-mailings and -advertisements ▪ Responsibility for Marketing and CRM in Germany, Switzerland and Austria▪ Organization of all In-Store Events as well as planning of all promotions and sales related activities▪ Preparation of CRM-mailings and -advertisements



Wolford AG

• International Monobrand Coordinator

  • Sep 2003 - Dec 2013

  ▪ Definition, coordination communication and monitoring of international Retail Guidelines and Processes.▪ Supporting the national Monobrand Managers in strategic and operative Retail Themes, Marketing Concepts and Projects.▪ International Roll-Out, as well as operative responsibility of the CRM-Programm (Customer Relationship Management) and launch of figures for performance measuring.▪ Preparation and international implementation of the Boutique Operations Manual.▪ Establishment of Training stores in the markets.▪ Evaluation and implementation of external Inventory Management.▪ Process definition of the Staff Uniform and Budgetcontrolling in the subsidaries.▪ Preparation and monitoring, Retail Activity Calendar.

• Retail Manager for West Austria

  • Oct 2012 - Jul 2013

  ▪ Management responsibility for eight stores▪ Organizational and operational restructuring of the two Flagship Stores in Bregenzincl. refurbishment (Boutique and Factory Outlet)

• Store Manager

  • Jun 2009 - Jul 2010

  ▪ Full management responsibility (approx. 600 m² salesfloor, 16 employees)▪ Personnel recruitment and development of the store team, as well as training store for newstore managers▪ Purchasing responsibility for all retail brands like Kenzo, Armani, Aigner

• Assistant Store Manager

  • Jul 2005 - May 2009