Kateřina Škabradová

PR manager at Samlerhuset Group BV
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Contact Information
us****@****om
(386) 825-5501
Location
Prague Metropolitan Area, CZ
Languages
  • angličtina Professional working proficiency
  • němčina Elementary proficiency
  • španělština Elementary proficiency

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Experience

    • Advertising Services
    • 1 - 100 Employee
    • PR manager
      • Jan 2016 - Present

      • Responsibility for comprehensive PR strategy (CZ and SK market)• New projects development • Communication with partners/media/ journalists/ clients • Ensuring the presentation of the company at industry trade shows and conferences• Preparation of events, exhibitions, company events, parties, press conferences• Copywriting – press releases, newsletters, blog articles, marketing materials • Crisis communication• Social media (Pinterest, Instagram, Facebook) – administration and campaigns • Intern communication• Media monitoring Show less

    • Product Manager
      • Mar 2015 - Jan 2016

      Preparation of marketing campaigns including product concept within the entrusted product portfolio• Budgeting marketing activities and campaigns• Evaluation of marketing activities and campaigns• Coordination of activities with marketing agencies (creative, media)• Preparation and adaptation of marketing materials• Analysis of the market and competition monitoring• Copywritting

    • Campaign & Project manager
      • Mar 2011 - Feb 2015

      • Creating contracts and offers including Sales argumentation• Communication & Sales activities with media agencies and retail clients• Communication & Procurement activities with partners and arrangement of campaign conditions • Coordination of an internal delivery team (approx. 5 people - editorial office, call-center)• Consulting and solution design of web campaigns• Creations of media plans• Deploying and control banner campaigns• Analysis of data reporting• Cooperation with sales department and editorial office• Concern about the existing portfolio of clients• Active search for new orders and opportunities Show less

    • Editor and Sales specialist
      • Jun 2009 - Mar 2011

      • Web presentations to end clients• Acquisition of new customers• Preparation of PR articles• Editing and proofreading texts, photo editing• Communication with clients and users of Internet portals• Participation in the creation of marketing campaigns

    • Marketing specialist - Research
      • Mar 2009 - Jun 2009

      • Monitoring of competitive portals • Effort to name the strengths and weaknesses of the company• Search Opportunities • Creation of marketing strategy with regard to the individual segments

    • Production – Fair
      • Feb 2009 - Feb 2009

      • Preparation of promotional materials, communication with producers of promotional items• Communication with implementation firm• Providing information and promotional materials for trade fair visitors

    • Czechia
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Administrative Assistant
      • Nov 2008 - Mar 2009

      • Phone and email communication with clients • Presentations and Making offers • Sending out invitations and registration to clients participating on professional presentations • Creation databases • Phone and email communication with clients • Presentations and Making offers • Sending out invitations and registration to clients participating on professional presentations • Creation databases

    • Czechia
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Assistant
      • Feb 2009 - Feb 2009

      • Assistance in organizing strategy games • Preparation of materials • Evaluation results • Providing advices to participants of strategy games • Assistance in organizing strategy games • Preparation of materials • Evaluation results • Providing advices to participants of strategy games

    • Finland
    • Book and Periodical Publishing
    • 300 - 400 Employee
    • English translations, proofreading, editorial work
      • Feb 2007 - Jul 2007

      • Translation of specialized articles for the magazine called “Living” • Editing texts in English an Czech language • Preparation and production of articles for women's magazines • Translation of specialized articles for the magazine called “Living” • Editing texts in English an Czech language • Preparation and production of articles for women's magazines

Education

  • Jan Amos Komensky University, Prague
    Master's degree, Communication and Media Studies
    2006 - 2011
  • The Language House
    2005 - 2006
  • Michael - Střední škola a Vyšší odborná škola reklamní a umělecké tvorby, s.r.o.
    Fotografie
    2001 - 2005

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