Katey Byrne
EVP Media Director at Media Brokers International- Claim this Profile
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Bio
Experience
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MBI
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United States
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Advertising Services
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1 - 100 Employee
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EVP Media Director
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Jul 2004 - Present
30+ years ago, MBI launched as a leading national print firm and has evolved into an award winning full-service media strategy & buying agency. MBI is consistently on INC. Magazine's..."Fastest Growing Companies in America"! Today our team has the media resources of a large agency, with the attention and care of a boutique firm. Locally, MBI is been recognized by The Atlanta Business Chronicle consistently. We are in the 'Top 100 Private Companies in Atlanta' as well as "The Top Advertising/Marketing Firms in Atlanta". Clients come to MBI, and more importantly, STAY an average of 7 years! That's long in this business, without any contracts or retainers!Smart Media is our approach to planning and buying that delivers impact and far exceeds the media investment. We used to say we're the best kept secret...word is getting out! We work with client's in-house teams, as well as their ad agencies. We fluidly evaluate, plan and buy across all media channels, targeting your audience in the right environments to drive awareness, engagement and sales.President Club Achiever; 2015, 2016, 2017, 2018, 2019 & 2020 (not an easy year for any of us)Nice to be recognized for assisting our clients in achieving their goals!
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Clear Channel International
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United Kingdom
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Advertising Services
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100 - 200 Employee
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VP SE Advantage Sales
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Jan 1990 - Aug 2003
Started in the radio sales division of Atlanta's "Peach 94.9", soft A/C. Tested at all levels of the managements ranks of LSM, GSM, and on to the cross-platform, multi-market division of Clear Channel Advantage. Promoted to VP of Southeast to work with clients based in the region, with national footprints, in all media properties. Coca-Cola, The Home Depot, Wells Fargo, DS Services of America (Water.com) ... Started in the radio sales division of Atlanta's "Peach 94.9", soft A/C. Tested at all levels of the managements ranks of LSM, GSM, and on to the cross-platform, multi-market division of Clear Channel Advantage. Promoted to VP of Southeast to work with clients based in the region, with national footprints, in all media properties. Coca-Cola, The Home Depot, Wells Fargo, DS Services of America (Water.com) ...
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Broadcast Manager
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Jan 1987 - Jan 1990
(Now Macy's) Broadcast Manager for all TV and Radio - a very promotional, dominant, heritage brand and active retailer in the SE. Brand management and promotional activity in all states/stores. Production and Account Executive with our creative agency. Oversaw all P & L for the broadcast department, planning and placing of all media for the in-house department.Managed co-op contracts and vendors including; Estee Lauder, Lancome, Calvin Klein, Levi's, and other leased departments...jewelry.Great place to work and spend your check!
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