Experience

Traction Hero

• United States
• Marketing Services
• 1 - 100 Employee

• Founder & Principal

  • Jul 2017 - Present

  Silicon Valley, CA I provide marketing consulting and services for startups at all stages of growth and SMBs. My model is flexible and offers companies the exact level of service they need as they grow - from strategy sessions when you need them to filling temporary, gap, and advisory roles and everything in between. I am often hired to: - Create marketing strategies, plans and budgets based on annual goals, growth phase, competitive intelligence, and current business or revenue goals - Assess team… Show more I provide marketing consulting and services for startups at all stages of growth and SMBs. My model is flexible and offers companies the exact level of service they need as they grow - from strategy sessions when you need them to filling temporary, gap, and advisory roles and everything in between. I am often hired to: - Create marketing strategies, plans and budgets based on annual goals, growth phase, competitive intelligence, and current business or revenue goals - Assess team capabilities and hire/onboard agencies and marketing technologies - Manage complex cross-functional research projects to define positioning, inform messaging, and understand customer segments - Build Go-to-Market, brand, digital, product marketing, and sales enablement strategies Current and past clients include: Cydoc (B2B, digital health/ AI) Engendering Love Summit (nonprofit, large-scale/multi-day online summit) Prepory.com (B2C and B2B, edtech) Angler AI (B2B, ad tech) Elemeno Health (B2B, digital health SaaS) Shift.com (B2C, auto e-commerce) SiFive (B2B, semiconductors) Providentia Law (professional services, legal) Show less



Elemeno Health

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Lead + Strategic Marketing Consultant

  • May 2021 - Nov 2022

  Oakland, California, United States



Shift

• Canada
• Individual and Family Services
• 1 - 100 Employee

• Brand Lead + Strategic Marketing Consultant

  • May 2021 - May 2022

  San Francisco, California, United States Helped build out, train, mentor, and later consult the Brand Team as Shift went public, began national advertising, and scaled into more markets and channels.



Beledor

• United States
• Fine Art

• Co-Founder | Chief Marketing & Sales Officer

  • Sep 2017 - Jun 2018

  Pacifica, California Translated fine art collecting and buying into Silicon Valley culture by creating an e-commerce website with 22 artists and over 240 pieces of artwork. We differentiated by using video, social media platforms, and pop up art events to interact with our audience and to drive pre and post launch sales. We also created a compelling and exclusive co-production offer for artists, allowing them to sell limited editions without the burden of initial production fees, and we increased our revenue… Show more Translated fine art collecting and buying into Silicon Valley culture by creating an e-commerce website with 22 artists and over 240 pieces of artwork. We differentiated by using video, social media platforms, and pop up art events to interact with our audience and to drive pre and post launch sales. We also created a compelling and exclusive co-production offer for artists, allowing them to sell limited editions without the burden of initial production fees, and we increased our revenue opportunity by onboarding an art financing parter. Show less



Thinknear by Telenav

• United States
• Advertising Services

• Director, Marketing (Brand, Digital, Demand Gen, Content, Media, and Communications)

  • Jul 2013 - Feb 2017

  Santa Clara, California, United States Led the marketing team responsible for Brand, Demand Gen, Digital, Communications, and Events. I was responsible for the Thinknear brand including brand architecture/ guidelines and all owned channels and outbound materials including sales collateral, sales and thought leadership, decks, white papers, reports, and case studies. My team built Thinknear's demand generation program from scratch which generated $600K in the first 5 months. We hosted ~50 events per year to drive brand recognition… Show more Led the marketing team responsible for Brand, Demand Gen, Digital, Communications, and Events. I was responsible for the Thinknear brand including brand architecture/ guidelines and all owned channels and outbound materials including sales collateral, sales and thought leadership, decks, white papers, reports, and case studies. My team built Thinknear's demand generation program from scratch which generated $600K in the first 5 months. We hosted ~50 events per year to drive brand recognition and grow sales, implemented a PR strategy that resulted in over 65 media placements the first 10 months, and launched a content-fueled and creatively branded website redesign that won a Davey award. Show less



Scrappy Face

• United States
• Technology, Information and Internet

• Founder & Principal

  • Jan 2009 - Jul 2013

  Seattle, Washington, United States Built a nimble, tech-forward creative agency that provided SMBs with marketing strategies, branding services, and paid and organic social media campaigns to grow revenue. Recruited a highly-talented team of ~30 freelancers. Scrappy Face had a wide range of clients including: - Entertainment, lifestyle, and travel brands - Local brands including large auto dealerships, breweries, fitness clubs, fashion retailers, and specialty photography - Medical offices, doctors, and… Show more Built a nimble, tech-forward creative agency that provided SMBs with marketing strategies, branding services, and paid and organic social media campaigns to grow revenue. Recruited a highly-talented team of ~30 freelancers. Scrappy Face had a wide range of clients including: - Entertainment, lifestyle, and travel brands - Local brands including large auto dealerships, breweries, fitness clubs, fashion retailers, and specialty photography - Medical offices, doctors, and healthcare brands - Professional services including IT services, legal services, law firms, and app development firms - Social media SaaS companies - Large nonprofits and public works projects Show less



Secret Ingredients Inc.

• Founder & CEO

  • Jan 2004 - Jan 2009

  Seattle, Washington, United States Created the first on-demand digital print website for self-published cookbooks, using cutting edge print technologies (similar to iPhoto or Shutterfly). Recruited a multifunctional team of designers, developers, UX experts, publicists, SEM experts, writers and more. Acquired customers in 49 states which created a database of 42,000 user-generated recipes through a nationwide PR and marketing strategy.