Experience

StudioSpace

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• General Manager - Client Services

  • Jun 2022 - Present

  Building the Studiospace agency network and helping big brands to access the best teams across creative, digital and marketing services, in Australia and APAC. Building the Studiospace agency network and helping big brands to access the best teams across creative, digital and marketing services, in Australia and APAC.



Hardhat

• Australia
• Advertising Services
• 1 - 100 Employee

• General Manager - Sydney

  • Jun 2021 - Jun 2022

  Led the expansion of Hardhat into the Sydney market, supporting existing clients and growing the agency's national footprint. Led the expansion of Hardhat into the Sydney market, supporting existing clients and growing the agency's national footprint.



Self-employed

• Sydney, New South Wales, Australia

• Consultant

  • Feb 2020 - May 2021

  Brand Strategy/Development and Experience Design. Working with a diverse range of clients from start-ups to large corporates delivering brand strategy, employee engagement and experience design projects, including: Aware Super (Brand Strategy), HCF (Culture), Salesforce (Employee Experience) Brand Strategy/Development and Experience Design. Working with a diverse range of clients from start-ups to large corporates delivering brand strategy, employee engagement and experience design projects, including: Aware Super (Brand Strategy), HCF (Culture), Salesforce (Employee Experience)



WPP

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Group Client Director

  • Feb 2017 - Oct 2019

  Working with Group CEO and Senior Leadership Team to lead the development and delivery of WPPs Horizontality strategy across the ANZ region. Development of key client relationships, the creation and support of bespoke WPP Team Models and supporting collaboration across 80+ operating companies. Working with Group CEO and Senior Leadership Team to lead the development and delivery of WPPs Horizontality strategy across the ANZ region. Development of key client relationships, the creation and support of bespoke WPP Team Models and supporting collaboration across 80+ operating companies.



Conscious Capitalism Australia & New Zealand

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Founder & CEO

  • 2011 - Jun 2014

  I was was one of the two founders of the Australian Chapter of Conscious Capitalism and continue to be deeply committed to the development of this essential movement. I was was one of the two founders of the Australian Chapter of Conscious Capitalism and continue to be deeply committed to the development of this essential movement.



Human

• Sydney, Australia

• Founder and Managing Director

  • Nov 2006 - Jun 2014

  Founded and led Human, a boutique strategy/creative agency specialising in internal brand development, culture transformation, CX/EX design and more. Driven by a core purpose of 'making business more human' the agency led the way in applying world-class strategic and creative thinking to the way that organisations connect and communicate with their people. Clients included: Accor Hotels, BT Financial Group, Westpac, Meat & Livestock Australia (Target 100), Medibank, Vodafone, Westfield. Founded and led Human, a boutique strategy/creative agency specialising in internal brand development, culture transformation, CX/EX design and more. Driven by a core purpose of 'making business more human' the agency led the way in applying world-class strategic and creative thinking to the way that organisations connect and communicate with their people. Clients included: Accor Hotels, BT Financial Group, Westpac, Meat & Livestock Australia (Target 100), Medibank, Vodafone, Westfield.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• General Manager

  • 2006 - 2007

  Responsible for office of 90 staff and the leadership of key local and global client relationships including Kelloggs, Vodafone, HSBC, Samsung. Promoted into role to help drive cultural transformation from a TV-centric agency reliant on globally aligned multi-national clients to one that was creatively driven and focused on delivering effective, integrated ideas-based work for clients.

• Director in Charge - Vodafone

  • Apr 2004 - Oct 2006

  Led a dedicated 'agency within an agency' of 15 people for Vodafone responsible for integrated communications delivery across brand strategy advertising, retail communications, digital & direct. Consolidated fragmented activity into cohesive communications framework and focused brand strategy driving significant growth in key brand metrics and unprecedented growth in customer acquisitions.Worked with client to develop integrated planning process used by all agency partners to deliver campaigns that were seamlessly integrated across all customer touchpoints. Show less



FCB Sydney

• Sydney, Australia

• Group Account Director

  • 2000 - 2004

  Led the Compaq team for FCB in Australia as part of global network appointment. Built and managed a cross-functional team including account management, strategy, creative, media, digital & direct. Moved to lead the integrated team for Samsung and Perpetual Investments. Led the Compaq team for FCB in Australia as part of global network appointment. Built and managed a cross-functional team including account management, strategy, creative, media, digital & direct. Moved to lead the integrated team for Samsung and Perpetual Investments.



Ogilvy & Mather

• Regional Account Director - IBM Software

  • Jan 2000 - Jul 2000



DDB Group Australia

• Australia
• Advertising Services
• 100 - 200 Employee

• Group Account Director

  • Apr 1999 - Jan 2000

• Account Director

  • Feb 1998 - Apr 1999