Experience

Louder Group™

• United States
• Advertising Services
• 1 - 100 Employee

• Partner, Chief Creative Officer

  • Aug 2023 - Present

  Louder Group backs the world’s most competitive startups, identifies their exit pathways, and infuses creative & operational solutions to disrupt at scale. https://www.loudergroup.co/



Off The Record™

• Founder

  • Nov 2023 - Present

  We made a card game to accelerate human connection by turning small talk into meaningful exchanges. Get ready to have the best conversations ever! Shop the game, wear our merch and watch the show ➡️ www. playofftherecord.com



KATEMOB

• Advertising Services

• Podcast Host

  • Aug 2021 - Nov 2023

  ⭐️Spotify’s Top 15% Most Followed Podcasts⭐️ Led by creative director & brand strategist Katarina Terentieva, Kindly Gifted isn't your average podcast experience. Become fluent in the business of influence, harness the power of personal branding & create longevity in your career — all with tools from the most coveted industry since the release of Mad Men.



Freelance Art Director/Designer/Creative Director

• Advertising Services
• 1 - 100 Employee

• Creative Director, Advisor & Consultant

  • Jul 2020 - Aug 2023

  Advising people of influence, businesses, and stealth startups on their brand, creative & omnichannel marketing strategies. Select clients include: Fotografiska, Wherewithal, Keith Laue (500K+), Christy Bowie Financial Solutions, Chandler J Esq Legal Firm, The Product Place (Black Ambition Prize Finalist), Kylie Nelson (200K+), Hey Bitches Podcast (Award-Winning Lifestyle & Sexual Wellness Podcast).



The Inturnship

• United States
• Advertising Services
• 1 - 100 Employee

• Peer Mentor

  • Mar 2022 - Jan 2023

  Guiding up-and-coming creative talent through the beautiful world of advertising and assuring them that no one, in fact, has it figured out.

• Director of Content

  • Mar 2022 - Aug 2022

  TikTok got me this job. Yep, I made a video recommending portfolio programs to aspiring creatives. That video converted 150+ applicants to The Inturnship alone. Led the social media team to create engaging content that drove traffic to application forms and converted new business for the agency. Taught workshops on how to use social media to market yourself as a creative and network with ease.



3Q/DEPT

• United States
• Advertising Services
• 100 - 200 Employee

• Paid Media Art Director

  • Jun 2022 - Jul 2022

  Account: Facebook Family of Apps Concept, design, and storyboard a motion graphics paid media campaign targeted to North Africa. Worked alongside the strategy team to learn the culture, customs, and do’s/dont’s of the North African region to appropriately select visuals, copy and music before passing on the animation team for execution.



Young Hero

• United States
• Advertising Services
• 1 - 100 Employee

• Art Director & Creative Consultant

  • Jan 2021 - May 2021

  Brooklyn, New York, United States Accounts: Chi Ossé, Lobos 1707, Lonely Whale, GRAILED, and Hero Bread. Built out the concept & art direction for Lonely Whale 2021 Art Basel campaign. Managed communication with CDs and graphic designer to execute social media creative for Lobos 1707, owned by Diego Osorio, LeBron James, and Dia Simms. Consulted on campaign strategy for Hero Bread and GRAILED.



Wild Places: An Identities Company

• Art Director & Sr. Graphic Designer

  • Aug 2020 - Jan 2021

  Contracted by ad agency OUST (specifically their branding division Wild Places), was the lead art director for all social media creative concerning trade show giant Informa Markets Fashion (which included their sub-brands Coterie, MAGIC, Project, Micam Americas, and Children’s Club). Worked alongside CDs and fellow Sr. Graphic Designer to strategize, concept, execute and present Instagram content to client. - 🏆 Win: Led a team of 2 motion designers and 1 graphic design intern… Show more Contracted by ad agency OUST (specifically their branding division Wild Places), was the lead art director for all social media creative concerning trade show giant Informa Markets Fashion (which included their sub-brands Coterie, MAGIC, Project, Micam Americas, and Children’s Club). Worked alongside CDs and fellow Sr. Graphic Designer to strategize, concept, execute and present Instagram content to client. - 🏆 Win: Led a team of 2 motion designers and 1 graphic design intern to bring the vision to life. Show less



Justin Alexander

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Social Media Art Director

  • Dec 2019 - Jul 2020

  New York, New York Together with the CEO & Associate Art Director, led the formation of the inaugural Creative Department that houses the CEO/CD, art directors, social media team, graphic designer, and web designer. Executed customer personas, social media content (IG, FB, Pinterest & TikTok), B2B/B2C email marketing, influencer marketing efforts, and managed brand cohesiveness for all brands in the JA portfolio (Savannah Miller Bridal, Justin Alexander, Signature by Justin Alexander, Adore Justin… Show more Together with the CEO & Associate Art Director, led the formation of the inaugural Creative Department that houses the CEO/CD, art directors, social media team, graphic designer, and web designer. Executed customer personas, social media content (IG, FB, Pinterest & TikTok), B2B/B2C email marketing, influencer marketing efforts, and managed brand cohesiveness for all brands in the JA portfolio (Savannah Miller Bridal, Justin Alexander, Signature by Justin Alexander, Adore Justin Alexander, Sincerity, Lillian West, Sweetheart). - 🏆 Win: After leading web updates for Savannah Miller Bridal, site traffic increased by 250%. Also executed the brand’s 1st ever B2B portal for retailers. - 🏆 Win: Led the strategy and execution of bringing founder Savannah Miller from behind the curtain and incorporated her into the content strategy. This bumped IG engagement rates from 1% to 5%. Executed collection launches and art directed photoshoots for Savannah Miller Bridal, Adore Justin Alexander, Sincerity and Lillian West. Attended and captured content at New York Bridal Week, as well as created the concept for the Barcelona Bridal Week runway show (which was cancelled due to COVID-19). Consulted and wrote copy for the launch of THANKS & GOODLUCK fragrance. - 🏆 Win: I’m an art director not a copywriter, so slay.

• Brand Manager + Influencer Lead

  • Aug 2019 - Dec 2019

  New York, New York Owned social media strategy, art direction + execution and coordinated influencer marketing efforts for all channels, email, and website for the following brands under the Justin Alexander Bridal House: Sincerity Bridal, Sweetheart, Adore Justin Alexander, and Savannah Miller Bridal (yep Sienna Miller’s sister). 🏆 Win: I was shortly promoted to social media art director and given 2 direct reports (a freelance social media manager and a graphic designer).



Influencer

• Marketing Services

• Influencer

  • Jun 2018 - Jul 2019

  Created content on behalf of brands and sold sponsored content real estate on my Instagram. Noteworthy accomplishments: - Founding member of Calvin Klein’s #STYLEMYCALVINS exclusive creator network - The Face & Lead Influencer of Winky Lux’s Atlanta pop-up - 21Buttons New Face of 2019 - Winner of Fohr Freshman Class 2018 - Front row at NYFW & ATLFW Select paid clients: Four Seasons Hotels & Resorts, Converse, Fohr, Winky Lux, Found Beauty, NYFW the Shows


American Home Furnishings Alliance
• Furniture
• 1 - 100 Employee
• Digital Marketing Consultant

  • Jun 2017 - Aug 2017

Spoon University
• United States
• Online Audio and Video Media
• 1 - 100 Employee
• Director Of Public Relations

  • Feb 2017 - May 2017

UNC EASE (Easing Abroad Students'​ Entry)
• Director Of Marketing And Public Relations

  • Aug 2014 - May 2017

Carolina For The Kids Foundation
• United States
• Fundraising
• 1 - 100 Employee
• Graphic Designer

  • Oct 2016 - Mar 2017