Kateryna Beresnieva
Content Producer at SKVOT- Claim this Profile
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Bio
Experience
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SKVOT
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Ukraine
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E-learning
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1 - 100 Employee
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Content Producer
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May 2023 - Present
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Фриланс
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Германия
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Freelance
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Jan 2023 - May 2023
Marketing for B2B projects in the US market Product management: • analysis of the market of education, construction in the USA, trends, competitors, etc • development of Customer Journey Map • conducting in-depth interviews • UX/UI research of the site, writing of terms of reference for the developer • participation in A/B testing of the site • project management according to the Agile methodology • development of an online promotion strategy Marketing for B2B projects in the US market Product management: • analysis of the market of education, construction in the USA, trends, competitors, etc • development of Customer Journey Map • conducting in-depth interviews • UX/UI research of the site, writing of terms of reference for the developer • participation in A/B testing of the site • project management according to the Agile methodology • development of an online promotion strategy
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EASYFEET
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Social Media Manager & Project Manager
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May 2022 - Jan 2023
Product management: • analysis of the US market, trends, competitors, etc • participation in in-depth interviews • systematization and design of the materials, reports in Google Sheets/Excel, Google Slides Project management: • full organization of commercial shooting • search, communication, submission of contract to contractors and documentation of the cooperation process • allocation of budget between promotion channels Marketing: • development of promotion strategies • development of e-mail newsletters • influence marketing Show less
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365 Beauty Studio
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Украина, Киев
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Social Media Specialist and Content Producer
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Jan 2021 - Apr 2022
Marketing: • research and analysis of the beauty market of Ukraine • development of offline and online marketing communications strategies • communication support of marketing activities • interaction with online media • evaluation of the effectiveness of metrics from SMM, e-mail mailings, web analytics of the site • cooperation with charitable organizations Digital and project management: • development of an online promotion strategy • generating hypotheses to increase brand awareness • weekly organization of 2 commercial shootings • coordination of work with designers, content makers and web developers • coordination of advertising budget expenses Show less
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Hangover Bar
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Киев, Украина
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Social Media-Managerin and Content Creator
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Jun 2021 - Sep 2021
• creation and implementation of a content plan for social networks • idea generation and photo/video shooting • communication in comments and direct • participation in PR events • analysis and tracking of the KPI's https://www.instagram.com/hangoverkyiv/ • creation and implementation of a content plan for social networks • idea generation and photo/video shooting • communication in comments and direct • participation in PR events • analysis and tracking of the KPI's https://www.instagram.com/hangoverkyiv/
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Krasivo Digital Agency
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Киев, Украина
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Social Media-Managerin
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Sep 2020 - Dec 2020
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Ambassador Creative Agency
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Киев, Украина
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Контент-менеджер
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Oct 2019 - Sep 2020
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wishdo
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Ukraine
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Advertising Services
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Social Media-Managerin
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Jun 2019 - Sep 2019
internship and work at the wishdo agency. Worked with projects in the field of beauty, construction, fashion (designer clothes). internship and work at the wishdo agency. Worked with projects in the field of beauty, construction, fashion (designer clothes).
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Private Company
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Advertising Services
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700 & Above Employee
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Marketer and Social Media Manager
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Jan 2019 - Jun 2019
In addition to the usual duties of an SMM manager, there were: • work with polygraphy • work with various contractors • tracking crm system and work with the loyalty program • creating an e-mail newsletter using the MailChimp service • working with WordPress In addition to the usual duties of an SMM manager, there were: • work with polygraphy • work with various contractors • tracking crm system and work with the loyalty program • creating an e-mail newsletter using the MailChimp service • working with WordPress
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Education
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Kyiv National Economics University
Master's degree, Marketing -
Kyiv National Economics University
Bachelor's degree, Маркетинг