Experience

Wavemaker Denmark

• Denmark
• Advertising Services
• 1 - 100 Employee

• Senior Client Manager

  • Mar 2023 - Present

• Client Manager

  • Jul 2022 - Mar 2023



Forbes Ukraine

• Ukraine
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing Project Manager

  • Oct 2021 - Feb 2022

  Project job to promote and strengthen Forbes brand through all media platforms · Develop new strategy to re-launch Forbes brand across all consumer touchpoints, create a new ecosystem and community around it (magazine, site, email, social medias, events, paid marketing and influencer marketing); · Leading email marketing campaigns including automation, segmentation, content strategy and analytics; · Work closely with internal creative team to develop assets for digital campaigns and events; · Evaluation and optimization of pricing, market trends analysis and reports for C-level management on bi-weekly basis. Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior Brand Manager Pepsi

  • Aug 2020 - Apr 2021

  New Pineapple-Peach launch (+3 new SKU); 2 national promo-campaigns launches (NY promo, Single-serve half-year promo); Limited edition Ukrainian cities designs launch (unique project for a big international brand); Promotion sustainability projects · Develop brand strategy to accelerate growth (in volume, value market share, profit) in terms of aligned annual company/region goals, incl. sustainability focus;· Management of New Pepsi product and formats launches, which includes countless cross-functional collabs (Ukrainian and international level) with 8 PepsiCo departments;· Creation from scratch and global adaptation of TV and digital campaigns with digital, creative, and media agencies for being more effective and fight for each % of awareness and purchase metrics;· Regular reports and presentations for C-level management (Ukrainian and international level, cross-functional): deep analysis of Pepsi performance, competitors push, projects business plans for approval, latest campaigns ROI, etc;· Proud manager of 2 bright specialists (in my direct reporting). Show less

• Brand Manager Ice Tea category

  • Sep 2018 - Aug 2020

  Portfolio rebranding (12 SKU); new platform “Taste of Ukraine” launch (+4 new SKU in 2 years); Lipton Ice Tea profitability project · Brand strategy development for the implementation of annual KPI`s (volume, market share, profitability) and long-term planning;· Drive Lipton Ice Tea growth through fixing profitability gaps based on 5S analysis, control of project execution;· Cross-functional ongoing work in international teams (Netherlands, UK, Poland) for new launches adjustment and communicational strategy alignment;· 360 campaigns development (incl. customer researches) for strengthening main brand values (awareness, equity, trial, purchase) with digital, creative, and media agencies;· Analyzing brand performance metrics (incl. ROI), sales indicators, and competitor`s actions to implement new growth opportunities. Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Category Brand Manager

  • Jul 2017 - Aug 2018

  19 SKU launch in Deodorants, 17 SKU launch in Skin Cleansing; Deo profitability project implementation which helped to improve Deo P&L in total · Long-term and short-term categories` brand plans development to ensure achievement of aligned objectives in volume, market share, profitability, and brand values KPIs; · Successful cross-functional cooperation with Regional and Global teams (Netherlands, Dubai, London, Germany, Poland) to deliver new product launches for Ukraine in time (full project management cycle) and deliver brand KPIs; · Effective categories` planning (incl. sales forecasting topline and on SKU level, stock management, portfolio rationalization, pricing policy, P&L, investment budget monitoring) to achieve better execution and results; · Marketing activities execution with digital/creative/media agencies (TV & digital commercials adaptation and creation); · Sales results/research data monitoring, considering brands' regional & trade channel sales performance and competitor`s tactic for identifying needed actions to be taken. Show less



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Brand Executive

  • Jul 2014 - Jul 2017

  «Kronenbourg 1664» and «S&R Garage» brand launch in Ukraine, building strong awareness of both and creating “unicorns” of the Ukrainian beer market · Preparation and implementation of commercial brand plans; · Communication with creative & digital agencies: preparing project briefs, developing creative materials (commercials from scratch, key visuals, POS materials, etc), supervising social media (SMM for S&R Garage, PR-campaigns for K1664); · Leading execution of marketing projects, organizing events for K1664 and S&R Garage; · Brand budget planning and management, making market & brand analysis reports (weekly and monthly basis); · Cross-functional coordination work with other departments (Sales, Finance, Legal, Quality departments). Show less



Global Spirits

• Ukraine
• Beverage Manufacturing
• 200 - 300 Employee

• Junior Brand Manager

  • Sep 2013 - Jun 2014

  «Oreanda» and «San Marino» efficient brand re-launches · Re-launch of existing brand products with an international agency; · TV commercial, brand key-visuals, POS materials full-cycle development; · Analysis of the market, sales & marketing data (monthly reports); · Document workflow and working with 1C (budgeting and reporting for brands marketing activities). «Oreanda» and «San Marino» efficient brand re-launches · Re-launch of existing brand products with an international agency; · TV commercial, brand key-visuals, POS materials full-cycle development; · Analysis of the market, sales & marketing data (monthly reports); · Document workflow and working with 1C (budgeting and reporting for brands marketing activities).