Kate Rogers
Corporate Director of Marketing at Education Evolve LLC- Claim this Profile
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Bio
Scott Sandall
At D&E Communications, Kate brought experienced marketing skills to our team. Her focus on acquisition marketing required targeting valuable customer segments with digital marketing campaigns through SEO, SEM and PPC advertising. By creating an integrated marketing plan for digital and traditional media, Kate managed the marketing spend and ROI goals to grow monthly recurring revenues. One of Kate’s key strategic achievements was her work on the redesign of the corporate website. Through iterative A/B testing, an optimum website design was developed to deliver a unified brand and improved customer experience. Kate’s insightful PR experience combined with her adept writing style can always be relied upon. For example, writing a press release or creating a presentation for an executive, Kate holds herself accountable and delivers. As both a leader and a team player, Kate is the first to help others when needed. Her colleagues and business partners always benefit when Kate leads a project.
Mandy Arnold
I’ve worked with Kate for several years on strategic marketing and public relations efforts. She consistently delivers tangible results while clearly communicating expectations and getting her team to work together to reach big picture goals. Kate has a clear understanding of what works and doesn’t, beyond exceptional gut instincts, she’s always been focused on tangible results that are quantifiable — making her an asset on any senior level team. I’ve enjoyed working with Kate and see her as a valuable team mate, especially when measurability is high on the list of priorities.
Scott Sandall
At D&E Communications, Kate brought experienced marketing skills to our team. Her focus on acquisition marketing required targeting valuable customer segments with digital marketing campaigns through SEO, SEM and PPC advertising. By creating an integrated marketing plan for digital and traditional media, Kate managed the marketing spend and ROI goals to grow monthly recurring revenues. One of Kate’s key strategic achievements was her work on the redesign of the corporate website. Through iterative A/B testing, an optimum website design was developed to deliver a unified brand and improved customer experience. Kate’s insightful PR experience combined with her adept writing style can always be relied upon. For example, writing a press release or creating a presentation for an executive, Kate holds herself accountable and delivers. As both a leader and a team player, Kate is the first to help others when needed. Her colleagues and business partners always benefit when Kate leads a project.
Mandy Arnold
I’ve worked with Kate for several years on strategic marketing and public relations efforts. She consistently delivers tangible results while clearly communicating expectations and getting her team to work together to reach big picture goals. Kate has a clear understanding of what works and doesn’t, beyond exceptional gut instincts, she’s always been focused on tangible results that are quantifiable — making her an asset on any senior level team. I’ve enjoyed working with Kate and see her as a valuable team mate, especially when measurability is high on the list of priorities.
Scott Sandall
At D&E Communications, Kate brought experienced marketing skills to our team. Her focus on acquisition marketing required targeting valuable customer segments with digital marketing campaigns through SEO, SEM and PPC advertising. By creating an integrated marketing plan for digital and traditional media, Kate managed the marketing spend and ROI goals to grow monthly recurring revenues. One of Kate’s key strategic achievements was her work on the redesign of the corporate website. Through iterative A/B testing, an optimum website design was developed to deliver a unified brand and improved customer experience. Kate’s insightful PR experience combined with her adept writing style can always be relied upon. For example, writing a press release or creating a presentation for an executive, Kate holds herself accountable and delivers. As both a leader and a team player, Kate is the first to help others when needed. Her colleagues and business partners always benefit when Kate leads a project.
Mandy Arnold
I’ve worked with Kate for several years on strategic marketing and public relations efforts. She consistently delivers tangible results while clearly communicating expectations and getting her team to work together to reach big picture goals. Kate has a clear understanding of what works and doesn’t, beyond exceptional gut instincts, she’s always been focused on tangible results that are quantifiable — making her an asset on any senior level team. I’ve enjoyed working with Kate and see her as a valuable team mate, especially when measurability is high on the list of priorities.
Scott Sandall
At D&E Communications, Kate brought experienced marketing skills to our team. Her focus on acquisition marketing required targeting valuable customer segments with digital marketing campaigns through SEO, SEM and PPC advertising. By creating an integrated marketing plan for digital and traditional media, Kate managed the marketing spend and ROI goals to grow monthly recurring revenues. One of Kate’s key strategic achievements was her work on the redesign of the corporate website. Through iterative A/B testing, an optimum website design was developed to deliver a unified brand and improved customer experience. Kate’s insightful PR experience combined with her adept writing style can always be relied upon. For example, writing a press release or creating a presentation for an executive, Kate holds herself accountable and delivers. As both a leader and a team player, Kate is the first to help others when needed. Her colleagues and business partners always benefit when Kate leads a project.
Mandy Arnold
I’ve worked with Kate for several years on strategic marketing and public relations efforts. She consistently delivers tangible results while clearly communicating expectations and getting her team to work together to reach big picture goals. Kate has a clear understanding of what works and doesn’t, beyond exceptional gut instincts, she’s always been focused on tangible results that are quantifiable — making her an asset on any senior level team. I’ve enjoyed working with Kate and see her as a valuable team mate, especially when measurability is high on the list of priorities.
Experience
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Education Evolve LLC
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United States
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Education Administration Programs
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1 - 100 Employee
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Corporate Director of Marketing
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Jan 2016 - Present
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YTI Career Institute
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Higher Education
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200 - 300 Employee
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Director of Marketing
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May 2011 - Jul 2015
• Created new inquiry/enrollment term-based forecast reporting FY2015 • 10% increase in total YOY organic web inquiry flow from FY2013-FY2014 • 6% increase in overall YOY prospective student inquiries from FY2012- FY2013 • Directed successful marketing database migration (CampusVue) in 2014, and CRM system launch (Velocify) in 2015, including consolidation of all inquiry source codes and school statuses • Created and managed the comprehensive annual admissions/marketing plan and budget of 8M • Developed detailed architecture for marketing expense tracking, billing, and media placement • Increased inquiry to appointment schedule rate from 28% to 33% via Home Office phone team • Supported “Tour Tab” deployment – first of its kind tablet technology through Blueforce Development - offering 360 degree transparency for admissions and financial aid appointments • Successfully consolidated the PCI/YTI marketing teams and third party vendors post-acquisition • Established and implemented a company-wide Crisis Management Plan and Emergency Response Plan for all YTI locations • Performed detailed performance analysis on inquiry flow, admissions funnel conversions, demographic and web analytics by campaign, program, and campus in an effort to maximize the marketing efforts and budgets • Completed weekly, monthly, and term inquiry and budget tracking and performance to goal reporting for official accreditation submissions and board of director presentations • Full responsibility for ongoing data integrity and to ensure accurate connectivity between CRM and database systems • Managed both the in-house high school program, as well as the outsourced third party vendor relationship through RallyCap Consulting, including strategic direction, data analysis, collateral development, and weekly reporting • Provided unique, focused creative development, including art direction and copy-writing for all broadcast, print advertising and collateral, and online advertising Show less
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D&E Communications
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Telecommunications
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1 - 100 Employee
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Sr. Marketing Manager
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May 2008 - Jan 2010
Full responsibility for all branding, marketing communications, advertising and positioning of business-class services for regional south-central PA telco. • 60% CAGR for next generation Ethernet and IP Data Services from ’07-’09. 20% increase in broadband subscriber base from ’08-‘09 • Established business market segmentation strategy allowing for more effective product, marketing, communications, and brand strategy • Responsible for complete redesign of corporate Website creating a consistent brand and website experience across D&E’s entire product lines • Art-direction for all print, direct mail, radio, TV advertising and collateral materials • Developed and implemented SEO/SEM strategy including online inquiry generation • Successfully launched a regional Internet safety program in conjunction with i-SAFE, providing on-site e-safety trainings throughout south central PA • Created a comprehensive brand strategy program for D&E beginning with a two-day on-site SWOT analysis Show less
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YTI Career Institute
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Higher Education
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200 - 300 Employee
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Director of Marketing
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2006 - 2008
• 144% increase in prospective inquiries from Jul-Dec FY2008 over FY2007 • Increased proprietary Website traffic over 200% through search engine optimization initiatives and improved web-based conversion efficiency by 43% • Successfully launched the YTI Career Institute brand as a foundation for integrating acquisitions as well as new facilities - thereby positioning the company for future growth and increasing economies of scale for media placement and creative development • Created a comprehensive Student Relationship Management program designed to increase conversions of student enrollments to starts • Created a company-wide referral program designed to increase prospective student inquiries Show less
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Susquehanna Communications
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York, PA
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Sr. Director, Marketing Services
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2002 - 2006
Full responsibility for all strategic marketing activities for mid-sized broadband video, voice and data provider. • 13% increase in digital subscribers and 19% increase in high speed data subscribers from 2004 to 2005 • Achieved 15% penetration of Digital Video Recorders (DVR) in first 8 months post launch - from 5/05 to 12/05, surpassing projected goal of 10% in first 12 months. • Consolidated all marketing initiatives for 9 cable systems in 6 states into one corporate department, increasing brand awareness and economies of scale for creative development and media placement • Developed all consumer marketing for advanced digital product lines including creative development and media plans for print, radio, television & outdoor advertising; direct mail campaigns, customer communications and product support/ sales support materials • Successfully launched High Definition Television (HDTV), High Speed Internet, Video Email, Digital Video Recorders (DVR) and an Interactive Television Game Service (Buzztime) including all strategic marketing and product training for internal staff • Directed the development of a Marketing Database including data table mapping, data downloads, third party data appends, and the creation of attrition and acquisition modeling for use in direct response and CRM initiatives • Responsible for implementation and marketing of premium online content product resulting in 41% penetration in first 12 months • Successfully launched SusCom’s “Service Protection Plan” product that included creating the SPP program parameters, collateral materials and internal training, resulting in an annual revenue increase from $100,000 to $1,000,000 in the first 18 months • Developed and supported Direct Sales Channels including marketing support materials, product training and program compliance, resulting in over 17,000 revenue generating units in 2005 • Managed an annual marketing expense budget in excess of 7M Show less
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PCS ONE
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Lancaster, PA
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Marketing Manager
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1998 - 2002
Responsible for all strategic marketing activities for Central Pennsylvania’s 100% digital wireless provider of cellular services. • Annual sales volume increase of 38% from 1999-2000, and 28% from 2000-2001 • Developed collateral, point of purchase and merchandising materials and implemented all direct mail programs and customer referral campaigns • Developed and executed a comprehensive handset technology upgrade for PCS ONE’s entire customer base within a six month time frame • Co-created a “churn reduction” task force which targeted specific strategies to effectively reduce monthly customer churn percentages • Managed and administered a consumer advertising/marketing budget in excess of 5M • Managed and oversaw all special events, community interaction, media relations, web site and customer communications • Worked closely with the billing conversion team and outside consultants to successfully convert PCS ONE’s billing system during the spring of 2001 • Improved company-wide communications, and introduced new methods for tracking consumer purchasing habits and competitive analysis Show less
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Cable ADCOM
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Hershey, PA
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Director of Marketing
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1995 - 1998
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Education
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University of Maryland
Bachelor of Arts, Communications (Radio, Television, Film)
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