Katerina Yiannouli
General Manager at McCANN Worldgroup Athens- Claim this Profile
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Bio
Konstantinos Skliris
Katerina is one of the most valuable people I've ever worked with. She is a very experienced, responsible and results driven. She always works towards providing max value to the client while her leadership and organizational skills have been invaluable to the company. No matter how complex the problem is, she will always come up with a brilliant, elegant, and cost-effective solution by combining data with creative thinking. I thoroughly appreciated working with her at isobar.
Antonis Ventouris
Having worked with Katerina for many years, I can say that she is an integral part for every organization with a digital footprint and a desire to follow a digital transformation path. Her background in both performance marketing and strategic planning makes her the ideal person to transform an initial strategy into an actionable creative brief, a media brief or a brief for the performance marketing department. Tough as you might think, but this has been the case with multiple large-scale campaigns in the years we've worked together where, had it not been for her involvement, we wouldn't have managed to successfully launch them.
Konstantinos Skliris
Katerina is one of the most valuable people I've ever worked with. She is a very experienced, responsible and results driven. She always works towards providing max value to the client while her leadership and organizational skills have been invaluable to the company. No matter how complex the problem is, she will always come up with a brilliant, elegant, and cost-effective solution by combining data with creative thinking. I thoroughly appreciated working with her at isobar.
Antonis Ventouris
Having worked with Katerina for many years, I can say that she is an integral part for every organization with a digital footprint and a desire to follow a digital transformation path. Her background in both performance marketing and strategic planning makes her the ideal person to transform an initial strategy into an actionable creative brief, a media brief or a brief for the performance marketing department. Tough as you might think, but this has been the case with multiple large-scale campaigns in the years we've worked together where, had it not been for her involvement, we wouldn't have managed to successfully launch them.
Konstantinos Skliris
Katerina is one of the most valuable people I've ever worked with. She is a very experienced, responsible and results driven. She always works towards providing max value to the client while her leadership and organizational skills have been invaluable to the company. No matter how complex the problem is, she will always come up with a brilliant, elegant, and cost-effective solution by combining data with creative thinking. I thoroughly appreciated working with her at isobar.
Antonis Ventouris
Having worked with Katerina for many years, I can say that she is an integral part for every organization with a digital footprint and a desire to follow a digital transformation path. Her background in both performance marketing and strategic planning makes her the ideal person to transform an initial strategy into an actionable creative brief, a media brief or a brief for the performance marketing department. Tough as you might think, but this has been the case with multiple large-scale campaigns in the years we've worked together where, had it not been for her involvement, we wouldn't have managed to successfully launch them.
Konstantinos Skliris
Katerina is one of the most valuable people I've ever worked with. She is a very experienced, responsible and results driven. She always works towards providing max value to the client while her leadership and organizational skills have been invaluable to the company. No matter how complex the problem is, she will always come up with a brilliant, elegant, and cost-effective solution by combining data with creative thinking. I thoroughly appreciated working with her at isobar.
Antonis Ventouris
Having worked with Katerina for many years, I can say that she is an integral part for every organization with a digital footprint and a desire to follow a digital transformation path. Her background in both performance marketing and strategic planning makes her the ideal person to transform an initial strategy into an actionable creative brief, a media brief or a brief for the performance marketing department. Tough as you might think, but this has been the case with multiple large-scale campaigns in the years we've worked together where, had it not been for her involvement, we wouldn't have managed to successfully launch them.
Experience
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McCann Worldgroup Greece
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Greece
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Advertising Services
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1 - 100 Employee
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General Manager
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Apr 2021 - Present
As a member of the management team, I am responsible to nurture, report, and extend the digital business of McCann Worldgroup. Furthermore, I lead, inspire and support MRM's multi disciplinary team consisting of developers, experience designers, motion artists and social media managers. As a member of the management team, I am responsible to nurture, report, and extend the digital business of McCann Worldgroup. Furthermore, I lead, inspire and support MRM's multi disciplinary team consisting of developers, experience designers, motion artists and social media managers.
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DigiMa - Athens University of Economics and Business
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Greece
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Higher Education
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1 - 100 Employee
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Skills Trainer / Digital Strategy
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Jan 2015 - Oct 2022
I have been training marketing professionals since the beginning of Digima in 2014 in Social Media Strategy & Content Creation. My view is that you cannot teach strategy but you can always provide knowledge about the ever changing landscape, available tools and tactics as well as a way of thinking in which anyone can deep dive and build his own thinking and views. Most importantly, all these years I am trying to awaken people's imagination and help them create exceptional digital content. I have been training marketing professionals since the beginning of Digima in 2014 in Social Media Strategy & Content Creation. My view is that you cannot teach strategy but you can always provide knowledge about the ever changing landscape, available tools and tactics as well as a way of thinking in which anyone can deep dive and build his own thinking and views. Most importantly, all these years I am trying to awaken people's imagination and help them create exceptional digital content.
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Isobar
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United Kingdom
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Advertising Services
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700 & Above Employee
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Communication/Strategic Planning Director
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May 2017 - Apr 2021
As the Communications Planning Director I am pivotal to the creative development process, able to evaluate ideas against consumer insights, research and the underlying client business needs. In answer to the client’s business brief I formulate the brand communications strategy, followed by the creative brief that will be used by the agency’s creative teams to produce the creative ideas. Furthermore, due to my past experience in the performance & social side, I create Digital, Content and Social Media Strategy for existing & prospect clients.My work has moved brands' positioning and has been awarded several times. Some clients that I have worked for:-Crunch-Onassis Foundation & Stegi-Nestle Dessert-Maggi-L'Oreal (all divisions)-Loumidis-Pringles
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Institute of Communication
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Greece
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Advertising Services
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1 - 100 Employee
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Skills Trainer
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Jan 2016 - Apr 2018
An 8 hour intensive course on Social Media Strategy, Content & Advertising. Inspiring professionals to think beyond posts & platforms and seek for a deeper and meaningful why for their content approach An 8 hour intensive course on Social Media Strategy, Content & Advertising. Inspiring professionals to think beyond posts & platforms and seek for a deeper and meaningful why for their content approach
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iProspect
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Advertising Services
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700 & Above Employee
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Content Marketing Director
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Sep 2015 - May 2017
Recognizing the ever changing digital landscape, Ι took the bold decision to transform our thinking and break the silos of social media and content by integrating the social media team into the rest of the company being the first to recognize the role of performance in content.As part of this role I was responsible for:-Shaping and updating the agency's content strategy and content development proposition-Social media strategy for all agency clients-Social media content processes. -Pitching content strategy as part of the communication strategy to new clients -Creating processes among the client service, creative and performance departments of the company-Inspire a performance driven creative process.-Help the performance dpt understand and help in the creative process as well as contribute in the overall amplification of the ideas to maximize the performance of our work.-Transforming social media managers to account managers
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Social Media Director
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Sep 2013 - Sep 2015
In the boom of social networking in Greece, I was the first to set up a dedicated in-house social media team in the market. As part of my role I was responsible for:-An original social media framework -Setting up the team structure, assign roles and hire appropriate professionals-Shaping the positioning of the team in the pitching process-Pitching social media strategy and content development to new clients with impressive turnover-Setting up all standard social media handling processes as well as custom solutions for clients-Handling a team of junior, mid and senior level social media managers-Training team members, internal teams as well as clients in social media.-Contributing in new business with consumer insights and market analysis as well as with social media strategy-Developing new products and eventually transforming the role of the teamAs a result of my work, we created the most innovative social media team in the market resulting in several awards for social media strategy & content as well as acquiring a very impressive clientele.Some of the accounts we handled: -Mondelez International (Gum & Candies, Biscuits, Food)-Halls Pan EU Social Media Content & operations-Athenian Brewery (Heineken, Amstel, Sol, Fischer, Alfa)-The Coca Cola Company-Aegean Airlines & Olympic Air -etc
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Performance Marketing Team leader
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Jun 2012 - Sep 2013
Achievements: Effie Award for Philadelphia
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Jr SEO/SEM Executive
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Apr 2011 - Jun 2012
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Education
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2005 - 2010
University of Piraeus
Bachelor's degree, Informatics
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