Katerina Tassiou

Marketplace Product Manager at ELTA Courier
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Greece, GR

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
You need to have a working account to view this content.

Experience

    • Greece
    • Freight and Package Transportation
    • 1 - 100 Employee
    • Marketplace Product Manager
      • Jul 2022 - Present

      Owning the development, evolution, and growth of ecmarket [marketplace platform]. Owning the development, evolution, and growth of ecmarket [marketplace platform].

    • Switzerland
    • Food & Beverages
    • 700 & Above Employee
      • Sep 2021 - Jul 2022

      Responsible to upscale the standard category management capabilities aiming to drive category growth|category management projects building best-in-class integrated selling stories and executions in collaboration with system partners and customers.

      • Apr 2020 - Sep 2021

      Marketing data integration, gathering, analysis, and dissemination of information that is relevant to the market segments of the company using consumer & market research, market analysis [market shares across channels], product intelligence, working with cross-functional teams to deliver product development, improving product experience, and increase revenue.

      • Feb 2018 - Apr 2020

      Conduction & implementation of all primary research projects across functions for BU. Responsible for setting KPIs for the brands & organization using Brand Health and Usage & Attitude research trackers. Led the company's feeding with Market & Consumer Insights on which the core BU strategy was based, as well as Innovations, NPDs, Pack-Price-Promo, and CSR as well. Project Management of strategic workshops for the Brands, Public Affairs & Sustainability, Channels [Off-trade & HoReCa].

    • United Kingdom
    • Market Research
    • 700 & Above Employee
    • Senior Client Executive
      • Oct 2016 - Feb 2018

      Leading client service, design, setup and implementation of quantitative research projects, including data analysis and presentation of results. Industries: FMCGs (soft drinks, alcoholic drinks, biscuits, products of personal hygiene, coffee, snacks, dairy) Telecommunications, Retailers, Banking, Pharmaceutical, Tobacco industry, Pet food, Restaurant chains. Leading client service, design, setup and implementation of quantitative research projects, including data analysis and presentation of results. Industries: FMCGs (soft drinks, alcoholic drinks, biscuits, products of personal hygiene, coffee, snacks, dairy) Telecommunications, Retailers, Banking, Pharmaceutical, Tobacco industry, Pet food, Restaurant chains.

    • United Kingdom
    • Non-profit Organizations
    • Co-Owner
      • May 2012 - Oct 2016

      Design setup and implementation of primary market research projects [both quantitative & qualitative]. Suggest strategic actions based on research findings in alignment with the client’s objectives. Continues clientele development and empowerment of existing customer relationships. Design setup and implementation of primary market research projects [both quantitative & qualitative]. Suggest strategic actions based on research findings in alignment with the client’s objectives. Continues clientele development and empowerment of existing customer relationships.

    • United Kingdom
    • Market Research
    • 700 & Above Employee
    • Senior Research Executive
      • Jan 2010 - May 2012

      Leading client service, design, setup and implementation of quantitative research projects, including data analysis and presentation of results. Leading client service, design, setup and implementation of quantitative research projects, including data analysis and presentation of results.

    • Greece
    • Business Consulting and Services
    • 1 - 100 Employee
      • Feb 2009 - Jan 2010

      Reporting to GMClient service, design, setup and implementation of quantitative research projects, including data analysis and presentation of results.

      • Oct 2006 - Feb 2009

      Reporting to Head of BU

    • Greece
    • Accounting
    • 700 & Above Employee
      • Jan 2005 - Oct 2006

      Reporting to Managing Partner of the FirmPersonal contact with the clients for identifying their needs, preparing the technical and financial offers and providing management consulting services in Projects: Annual, two-year & three-year Marketing Plans. Primary and Secondary Marketing Research. Organizing and Re-organizing Sales and Commercial.

      • Jun 2001 - Jan 2005

      Reporting to: Head of Marketing ServicesCorporate Marketing Responsibilities: Use of marketing and communication tools, according to the international branding guidelines and for ensuring consistency in the corporate identity of Grant Thornton Consulting in Greece. Planning and implementing all promotional activities and advertising, Organizing and Supervise the Press Room and Public Relations, Organizing and Supervise Customer Databases and CRM schemes. Planning, Organizing and Running Corporate Events. Collecting Competitive Intelligence Information and reporting to the Top Management. Quality Manager (ISO 9001) for Grant Thornton Consulting. Show less

Education

  • The American College of Greece
    Marketing Management
    2003 - 2008

Community

You need to have a working account to view this content. Click here to join now