Account Manager, NYFA Classifieds

• Jun 2022 - Present

Outreach Program Director

• Jul 2021 - Mar 2022

• Developed community and educational outreach programs and manage their full-cycle from strategic planning to prototyping to official launch and operations (Si-Yo Musical Phone Pal™, etc.)• Oversaw program branding, marketing, and publicity in collaboration with other department leaders and external contractors.• Cultivated relationships with existing partner organizations globally and recruited new partners.

Community Outreach Program Manager

• Dec 2020 - Jun 2021

• Presented to the Board of Trustees the Si-Yo Musical Phone Pal™ community outreach program strategic plan for 2021-2022 after conducting an in-depth strategic analysis.• Managed the program execution including communicatingng with partner organizations, coordinating team member responsibilities, and supervising the program events.

Digital Marketing Analyst

• Jan 2020 - Jul 2020

• Managed a portfolio of 11 arts and entertainment clients including The Kennedy Center, Jazz at Lincoln Center, The Delaware Theatre Company, Houston Grand Opera, Vancouver International Film Festival, Carolina Performing Arts, Bethel Woods, The Saint Paul Chamber Orchestra, The Art League and Oregon Symphony. • Planned, implemented, and optimized full-funnel campaigns with various goals and KPIs across Google Ads Display, Youtube, Search, Facebook and Instagram. • Held weekly client calls to discuss campaign results, provided guidance on content and brand strategy, and delivered social media best practices presentations. • Managed a Google Search Grant Account leading to a 40% rise in ticket revenue monthly YOY. • Reported on campaign results with data visualizations to illustrate key metrics, wrote narratives to analyze KPI performance and provided recommendations. Show less

Marketing Graduate Intern

• May 2019 - Oct 2019

A cultural association that produces concerts, of which the most important is the international jazz music festival “Novara Jazz” since 2003. In 2019, the association co-hosted the European Jazz Conference with the European Jazz Network. • Created (english) content for the European Jazz Conference (EJC) official print materials (welcome letters, programs, etc.) • Led the Welcome Center 6-member team to register 400 guests and served as the reference person for guests’ requests • Managed 6 categories of guest lists and supervised volunteers in preparing the appropriate welcome packets accordingly • Provided on-site support at the Novarajazz Festival (May 2019) and EJ Conference including the Gala Dinner and Concert • Created all the content for the English version of the upcoming and new Novara Jazz Festival official website I-Jazz (June 2019 - September 2019) an Italian National Association for jazz festivals, events and overall industry. • Created the English content for all official materials (digital and print), including mission, initiatives and event descriptions • Performed a website content audit and gave content suggestions for Italia Jazz. Novarajazz Festival (May 2019) • Supported the Project Manager in the operation of the festival. Show less

Marketing Manager

• May 2016 - Sep 2018

• Led a 3-member team in developing marketing campaigns (organic and paid) for 250 films/festivals utilising social media, email, website, and online ads. • Oversaw the collaboration with a marketing firm to re-brand the websites, set up GA and received training in CMS and website/social media content best practises. • Managed website content, leading to a 145% increase in users within 2 months. • Re-designed the newsletter leading to a 140% increase in CTR within 2 months. • Formulated a brand awareness Facebook campaign (paid and organic) that led to an increase of 210% in likes and 160% in website traffic within 3 months. • Coordinated 270+ special events with film teams and theater staff (Premiere Red Carpets, Panel Discussions, Performances) Show less

Marketing Intern

• Feb 2016 - May 2016

• Measured and reported the performance of Wordfly email campaigns by utilizing specified performance metrics (click through rate, open rate, ROI etc.) • Created content for email campaigns on Wordfly to reach potential ticket buyers, subscribers and members • Conducted data analysis on the organizations’ US and International Constituents. • Constructed membership satisfaction surveys on Survey Monkey and presented analysis of findings to Marketing Department • Provided on-site support at special events such as 2016 JALC Gala, Hang Sets and various community outreach events Show less