Experience

The Boldside Collective

• United States
• Design
• 1 - 100 Employee

• Founder & Creative Director | Multidisciplinary Designer

  • 2018 - Present

  𝗦𝗘𝗟𝗙-𝗧𝗔𝗨𝗚𝗛𝗧 𝗗𝗘𝗦𝗜𝗚𝗡 𝗘𝗡𝗧𝗛𝗨𝗦𝗜𝗔𝗦𝗧: Transitioned from a corporate business analysis background to establish 'The Boldside Collective,' a boutique design studio specializing in responsive web design, brand identity, and graphics. 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗟𝗘𝗔𝗗𝗘𝗥𝗦𝗛𝗜𝗣: Leading as the sole designer, I've managed 75+ projects end-to-end, ensuring top-tier quality, on-time delivery, and mastery of brand design, web design, and visual storytelling for holistic solutions. 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗖 𝗕𝗥𝗔𝗡𝗗𝗜𝗡𝗚: Seamlessly merging corporate expertise with creative thinking; I develop brand strategies aligned with company goals, rigorous competitor research, and brand values; consistently driving an impressive 33% boost in client loyalty. 𝗪𝗘𝗕 𝗗𝗘𝗦𝗜𝗚𝗡 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘: Designed and launched 50+ custom WordPress websites, including e-commerce sites with WooCommerce; leveraging a background in business analysis. 𝗕𝗘𝗦𝗣𝗢𝗞𝗘 𝗕𝗥𝗔𝗡𝗗𝗜𝗡𝗚: Craft distinct brand elements, including logos, color palettes, typefaces, patterns, custom illustrations, and iconography styles. 𝗔𝗗𝗩𝗔𝗡𝗖𝗘𝗗 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧: Engineered a Notion-based project portal to streamline client interactions, deliverables, design requests, content planning, etc., introducing advanced project management practices. 𝗗𝗜𝗩𝗘𝗥𝗦𝗘 𝗖𝗢𝗟𝗟𝗔𝗧𝗘𝗥𝗔𝗟 𝗣𝗥𝗢𝗗𝗨𝗖𝗧𝗜𝗢𝗡: Produce diverse media; from print collateral to digital assets, out-of-home displays, and social media visuals; significantly enhancing brand visibility. 𝗖𝗟𝗜𝗘𝗡𝗧-𝗖𝗘𝗡𝗧𝗥𝗜𝗖 𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗜𝗢𝗡: Collaborate closely with clients to ensure that designs powerfully resonate with their ethos, translating into impactful visual narratives. My transition from a corporate career to the realm of design is driven by passion, resourcefulness, and a commitment to delivering exceptional visual experiences. Let's connect and create something remarkable 👉🏻 theboldside.com Show less



Epsilon

• United Kingdom
• Accounting

• Data-Driven Marketing Analyst

  • 2018 - 2020

  I'm a seasoned Business Systems Analyst with a track record of data-driven excellence in optimizing multi-channel marketing campaigns for enterprise brands. My blend of analytical skills and design expertise translates complex data into compelling strategies and solutions.𝗗𝗔𝗧𝗔-𝗗𝗥𝗜𝗩𝗘𝗡 𝗗𝗘𝗦𝗜𝗚𝗡:Transformed marketing data into actionable insights, utilizing Adobe Campaign and SQL coding to empower our team for data-rooted design solutions, resulting in a 30% campaign effectiveness boost.𝗩𝗜𝗦𝗨𝗔𝗟 𝗦𝗧𝗢𝗥𝗬𝗧𝗘𝗟𝗟𝗜𝗡𝗚:Achieved a 94% productivity increase by transforming data reporting into interactive visualizations, adeptly conveying complex information.𝗘𝗙𝗙𝗜𝗖𝗜𝗘𝗡𝗖𝗬 𝗘𝗡𝗛𝗔𝗡𝗖𝗘𝗠𝗘𝗡𝗧:Streamlined custom campaign workflows, reducing project turnaround time by 50% to ensure seamless project delivery.𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗣𝗥𝗢𝗙𝗜𝗖𝗜𝗘𝗡𝗖𝗬:Maintained a 95% on-time delivery rate while concurrently managing multiple design projects, using tools like 'Trello' and 'monday.com.'𝗢𝗣𝗘𝗥𝗔𝗧𝗜𝗢𝗡𝗔𝗟 𝗘𝗫𝗖𝗘𝗟𝗟𝗘𝗡𝗖𝗘:Crafted meticulous operational processes, ensuring a 98% project success rate and flawless execution of marketing campaigns.𝗤𝗨𝗔𝗟𝗜𝗧𝗬 𝗔𝗦𝗦𝗨𝗥𝗔𝗡𝗖𝗘:Maintained a 99% client satisfaction rate by applying visual analysis techniques and quality assurance skills to marketing data, delivering impactful visual design.𝗜𝗡𝗡𝗢𝗩𝗔𝗧𝗜𝗢𝗡 𝗔𝗡𝗗 𝗘𝗙𝗙𝗜𝗖𝗜𝗘𝗡𝗖𝗬:Spearheaded process innovations, resulting in an impressive 84% reduction in campaign execution time and an overall 25% increase in project throughput. Show less

• Data-Driven Content Strategist

  • 2017 - 2018

  As a Business Systems Analyst at Epsilon, I played a pivotal role in driving data-driven content strategies for our client, Dunkin' Donuts, within their highly successful loyalty program, "DD Perks."𝗣𝗘𝗥𝗦𝗢𝗡𝗔𝗟𝗜𝗭𝗘𝗗 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗥𝗘𝗔𝗧𝗜𝗢𝗡:Led the development of personalized content in the "DD Perks" loyalty program, coding special offers and rewards deployed nationally and regionally. Achieved a 20% boost in customer engagement and 15% increase in loyalty.𝗖𝗟𝗜𝗘𝗡𝗧 𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗜𝗢𝗡:Cultivated strong client relationships with Dunkin' Donuts, ensuring precise alignment of solutions with business objectives. Contributed to a 95% client satisfaction rate.𝗘𝗥𝗥𝗢𝗥 𝗜𝗗𝗘𝗡𝗧𝗜𝗙𝗜𝗖𝗔𝗧𝗜𝗢𝗡 𝗔𝗡𝗗 𝗥𝗘𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡:Diligently identified and rectified errors in bonus briefs, resulting in a 99% error-free project execution rate.𝗧𝗘𝗦𝗧 𝗖𝗔𝗦𝗘 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧:Created comprehensive test cases, achieving a 100% success rate in Client User Acceptance Testing (UAT) and consistently exceeding expectations.𝗦𝗤𝗟 𝗣𝗥𝗢𝗙𝗜𝗖𝗜𝗘𝗡𝗖𝗬:Utilized SQL scripting to optimize data-driven strategies, resulting in a notable 25% campaign performance improvement. Show less



EF Education First

• Education Management
• 1 - 100 Employee

• Business Development & Customer Relations Specialist

  • 2016 - 2017

  At Education First (EF), I acquired valuable skills in sales and customer relationship management, forming the foundation for my role as the founder of 'The Boldside Collective.' 𝗡𝗘𝗪 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗔𝗖𝗤𝗨𝗜𝗦𝗜𝗧𝗜𝗢𝗡: Successfully acquired new business by initiating conversations with middle and high school teachers, making 150+ high-volume phone calls, and strategically engaging educators. 𝗖𝗟𝗜𝗘𝗡𝗧 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧 𝗣𝗜𝗣𝗘𝗟𝗜𝗡𝗘: Qualified and managed a pipeline of 200+ self-generated leads, honing my skills in relationship building and client engagement. 𝗦𝗔𝗟𝗘𝗦 𝗜𝗠𝗣𝗔𝗖𝗧: Sold a product with a profound impact on students' lives, achieving a 20% increase in new business acquisition and delivering exceptional customer experiences. My EF experience instilled a deep sense of commitment, an entrepreneurial spirit, and excellent communication and listening skills. These qualities continue to be strong pillars in my current venture as the Founder and Designer at 'The Boldside Collective,' where I specialize in responsive web design, brand identity, and quality graphics, helping businesses tell their stories through strategic design. Show less



Broadridge

• United States
• Financial Services
• 700 & Above Employee

• Configuration Engineer & Program Analyst

  • 2015 - 2015

  𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦: • Collaborated with Implementation Team for timely ticket completion. • Deployed applications in dev, test, and production environments. • Managed daily tasks via Jira portal. • Created SQL queries/scripts for client requests. • Oversaw client file management with Tortoise SVN. • Enhanced the application by adding roles and lists. • Proficient in SQL (Select, Insert, Update) scripting. • Managed files through local machine repository. 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦: • Gained deep company, product, and client understanding. • Navigated multiple client portals effectively. • Adapted to old and new application platforms. • Navigated servers, databases, VPNs via Jumpbox and Remote Desktop. • Built/deployed a POC in just 1 day. 𝗧𝗢𝗢𝗟𝗦 𝗔𝗡𝗗 𝗣𝗥𝗢𝗙𝗜𝗖𝗜𝗘𝗡𝗖𝗬: • Text Editors: Sublime Text, Atom, Notepad++ • Source Control: Tortoise SVN • Development Tools: Chrome Developer Tools • Log Management: Baretail • Comparison: Winmerge • Database: Microsoft SQL Server 2012 • Command Line: Command Prompt, Powershell Show less



Schneider Associates

• United States
• Insurance
• 1 - 100 Employee

• Public Relations & Social Media Associate

  • 2014 - 2014

  𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦: • Developed client press materials, including press releases, media calendars, and persuasive pitches. • Monitored social media for sentiment analysis and trend identification. • Organized client coverage from various sources systematically. • Contributed to agency-wide brainstorming sessions with innovative ideas. • Produced engaging social media content for clients to boost online presence and engagement. 𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦: • Developed client press materials, including press releases, media calendars, and persuasive pitches. • Monitored social media for sentiment analysis and trend identification. • Organized client coverage from various sources systematically. • Contributed to agency-wide brainstorming sessions with innovative ideas. • Produced engaging social media content for clients to boost online presence and engagement.



Mason, Inc.

• United States
• Software Development

• Public Relations Assistant

  • 2014 - 2014

  𝗞𝗘𝗬 𝗥𝗘𝗦𝗣𝗢𝗡𝗦𝗜𝗕𝗜𝗟𝗜𝗧𝗜𝗘𝗦: • Supported PR team: researched and authored press releases, articles, and social media content. • Provided and gathered background research and support materials for client projects. • Wrote, distributed, and pitched press releases and client news to media. • Participated in meetings between the agency and its clients. • Researched and developed social media content for the agency and its clients. • Maintained and updated media lists. • Identified earned media opportunities for clients. • Monitored and reported on PR activities. Show less