Experience

Avrora

• Azerbaijan
• Food & Beverages
• 1 - 100 Employee

• Country Manager | Imported Premium Spirits

  • Oct 2016 - Present

  Lead a group of brand managers, analysts, and sales to achieve sales and brand targets. • Lead cross functional teams to deliver all brand plans on time & in line with KPI’s. Achieved +23% volume target vs. plan in 2020 • Align Volume, budget, and Portfolio development Plans with Multiple stakeholders – Clients, Regional Management & Local management • Organize brand events in line with Brand positioning delivering on brand experience and equity KPI’s • Lead 3rd party agency’s for delivering creative and activation projects • Increased distributor Business/Portfolio acquiring new Partners Portfolio Represented: Diageo | William Grants & Sons | Bacardi-Martini | Jägermeister | Brown-Forman | Campari | Remy Cointreau Show less



e team • europebet

• Georgia
• Gambling Facilities and Casinos
• 100 - 200 Employee

• Head of Customer Experience

  • Jan 2016 - Aug 2016

  • Led team of UX, Design and content to drive optimized user experience • Cooperated with CRM team to drive effective consumer journey

• Head of Marketing Communications Brand management & Media Relations

  • Oct 2014 - Dec 2015

  Leading the division in the creation of a new CRM, Marketing and Brand Communications departments and to provide leadership, strategy and direction to the division and ensure effective delivery of high quality services and engagement.Key Marketing responsibilities include:- Strategise and manage campaigns;- To devise innovative content strategies to promote a positive image;- To manage all public and media relations;- Brief Senior Management on a regular basis;- Develop robust processes to respond to unplanned events;- Ensure the preparation of appropriate marketing, communication and social media strategies;- Manage relevant budgets to ensure that Marketing and Communication spending and income is within defined financial plans- Oversee all publications;- Direct the development of the company website;- Coordinate monthly analytical figures;- Strong focus upon social media including Facebook, Twitter, Website and Instagram; Show less



Bank Republic

• Georgia
• Banking
• 100 - 200 Employee

• Co-Head of Strategic Marketing/Marketing Communications; Brand development & PR

  • Mar 2012 - Sep 2014

• Strategic Marketing Advisor

  • Sep 2011 - Mar 2012



Silknet - სილქნეტი

• Telecommunications
• 400 - 500 Employee

• Head of Branding and Marketing Communications

  • Aug 2010 - Aug 2011

  Manage the Division to ensure development of the Bank’s image and brand strength through corporate campaigns, advertising sponsorship, partnerships and promotions, identity of branches and documentation. Generate income and grow market share as per business plan for the Bank through the sales activation and promotion of the Bank’s products and services. - Participate in defining budget and strategic plan related to the Bank’s commercial development; monitor its realization and takes necessary steps in case of deviations in order to make sure the plans and budgets are achieved; makes sure all the KPIs set by the Bank are timely met; - Define marketing and brand development strategy | action plan in line with commercial objectives; - Plan and manage implementation of all marketing campaigns, sales activation, promotions and supporting materials in order to support the commercial development of the Bank and improvement of the Bank’s image; - Propose and manage execution of the advertising strategy for corporate communication and brand positioning; collect offers, prepare proposal and recommend to purchase permanent advertising solutions for improvement of brand awareness; - Develop customer experience, service journey and brand touch point and standards; - Plan, direct and monitor direct marketing activities and promotions via mailings, catalogs, brochures, posters, etc; creates support documents for the sales network such as animation kits, product guides, sales guides in liaison with sales animators, product managers; - Plan and monitor the operational marketing and advertising budget and calendar; assure that the calendar and budget are followed; - Manage, lead and motivate subordinates ensuring their optimum allocation to the organizational structure of the division in order to ensure maximum effectiveness and high performance of the marketing division. Show less