Katerina Raspitou Gomes
Performance Marketing Manager at DOPE Studio- Claim this Profile
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English Full professional proficiency
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Spanish Elementary proficiency
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Greek Native or bilingual proficiency
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Portuguese Native or bilingual proficiency
Topline Score
Bio
Credentials
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Ask Questions to Make Data-Driven Decisions
GoogleJan, 2023- Nov, 2024 -
TikTok 101
TikTokJan, 2023- Nov, 2024 -
Foundations: Data, Data, Everywhere
GoogleOct, 2022- Nov, 2024 -
Crafting Strategic Visual Stories
The Presentation CompanyMay, 2022- Nov, 2024 -
LinkedIn Content and Creative Design
LinkedInFeb, 2023- Nov, 2024 -
LinkedIn Marketing Solutions Fundamentals
LinkedInJan, 2023- Nov, 2024 -
LinkedIn Marketing Strategy
LinkedInJan, 2023- Nov, 2024 -
Display & Video 360
GoogleMar, 2023- Nov, 2024 -
Google Ads Apps Certification
GoogleFeb, 2023- Nov, 2024 -
Google Ads Display Certification
GoogleJan, 2023- Nov, 2024 -
Google Ads Search Certification
GoogleJan, 2023- Nov, 2024 -
Google Ads Video Certification
GoogleJan, 2023- Nov, 2024 -
Meta Certified Media Buying Professional
MetaJul, 2022- Nov, 2024 -
Project Management: Master Project Management - PMP/PMI
Chris Croft Training LimitedJan, 2019- Nov, 2024 -
Google Ads Shopping Certification
GoogleNov, 2020- Nov, 2024 -
Google Analytics Individual Qualification
GoogleOct, 2018- Nov, 2024
Experience
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DOPE Studio
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Greece
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Advertising Services
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1 - 100 Employee
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Performance Marketing Manager
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Jan 2023 - Present
Industries & Brands I've handled: Travel: Seajets Betting: Kaizen Gaming Retail: Lexmark, Bosch Rexroth, Azza Fencing Healthcare: ABH Medical Group, IASO General Clinic Hospitality: FZeen Retreats, Cavo Yachting Industries & Brands I've handled: Travel: Seajets Betting: Kaizen Gaming Retail: Lexmark, Bosch Rexroth, Azza Fencing Healthcare: ABH Medical Group, IASO General Clinic Hospitality: FZeen Retreats, Cavo Yachting
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Tempo OMD Hellas
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Greece
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Advertising Services
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1 - 100 Employee
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Performance Marketing Strategist
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Sep 2021 - Dec 2022
Industries & Brands I've handled: Beauty: L'Oréal - Luxe Products Division (YSL Beauty, Armani Beauty, Lancôme, Mugler, Prada, Cacharel, Viktor & Rolf), Regional Super Market Chain: Masoutis Spirits Import: AMVYX | Brands: Jose Quervo, Serkova, Hendrick's, Tullamore, Moet Chandon Auto: Nissan GR Food: Goody's, Everest, Forky, Giotis Pharmacy: Isoplus Industries & Brands I've handled: Beauty: L'Oréal - Luxe Products Division (YSL Beauty, Armani Beauty, Lancôme, Mugler, Prada, Cacharel, Viktor & Rolf), Regional Super Market Chain: Masoutis Spirits Import: AMVYX | Brands: Jose Quervo, Serkova, Hendrick's, Tullamore, Moet Chandon Auto: Nissan GR Food: Goody's, Everest, Forky, Giotis Pharmacy: Isoplus
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Ogilvy Greece
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Greece
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Advertising Services
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200 - 300 Employee
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Performance Marketing Executive
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Oct 2019 - Apr 2021
Industries & Brands I've handled: Retail: Germanos Energy: Zenith FMCG: Coca Cola HBC 🔹 Design, plan and execute lead acquisition/ecommerce/awareness campaigns via digital channels (Google Ads - Search, Display, YouTube, Facebook/Instagram, Linkedin, Taboola, Verizon) 🔹 Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s & business goals 🔹 Reporting and Analysis using structured visualized reports via Data Studio 🔹 A/B Testing & ROI Optimization 🔹 SEO (On/Off Page, Competition analysis, Technical audit) 🔹 Coordination with accounting dept. about billing and invoicing issues relevant to digital media campaigns 🔹 Assist junior members's on-boarding process Milestones: 📌 Reduced cost per app install over 42% (MoM) 📌 Reduced cost per purchase over 10% (YoY) 📌 Increased leads from various digital channels over 100% (YoY) Show less
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Koolmetrix
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Greece
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Advertising Services
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1 - 100 Employee
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Performance Marketing Executive Junior
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Oct 2018 - Oct 2019
Industries & Brands I've handled: Fashion: Tsakiris Mallas, Zini Boutique,Tsoukalas Shoes, Brands Galaxy Trasport: Aegean Taxi Food: Rodoula Pastries Home Appliances: Kullhaus Hotels: Santikos Collection 🔹 Optimization & evaluation of digital campaigns across the platforms of Google Search, Display, Shopping, YouTube Ads, Google D&V360, Facebook Ads and LinkedIn Ads 🔹 Copywriting for paid ads & social media posts 🔹 Brief designers for creative production 🔹 Create visualized reports using Google Data Studio on the account's objective & success 🔹 Social Media & Community Management for various social networks, including Facebook, Instagram, LinkedIn, Twitter and Pinterest 🔹 Assist in new team members onboarding process Show less
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Additional Experiences
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Greece
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Previous Companies & Responsibilities
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Aug 2013 - Sep 2018
Mageguide - Digital Marketing Specialist | Apr 2022 - August 2022 Rapidbounce - Reservations Agent | May 2018 - Oct 2018 Animalplanet.gr - Freelance Content & Social Media Manager | Mar 2017 - Sep 2018 Studying for University Exams | Sep 2015 - May 2016 Foodmaniacs.gr - Co-Founder | 2016-2019 Melia Hotel - Reservations Trainee | May 2015 - July 2015 Novotel - Food & Beverages Assistant | Apr 2014 - Oct 2014 Regus - Front Office Clerk | Aug 2013 - Jan 2014 Mageguide - Digital Marketing Specialist | Apr 2022 - August 2022 Rapidbounce - Reservations Agent | May 2018 - Oct 2018 Animalplanet.gr - Freelance Content & Social Media Manager | Mar 2017 - Sep 2018 Studying for University Exams | Sep 2015 - May 2016 Foodmaniacs.gr - Co-Founder | 2016-2019 Melia Hotel - Reservations Trainee | May 2015 - July 2015 Novotel - Food & Beverages Assistant | Apr 2014 - Oct 2014 Regus - Front Office Clerk | Aug 2013 - Jan 2014
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Education
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2017 -
Hellenic Open University
Bachelor's degree, Business Administration, Management and Operations -
2016 - 2018
Nea Smyrni Public School of Vocational Training
Hospitality Administration/Management -
2000 - 2012
Experimental School of the University of Athens
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