Research Lead

• Jun 2023 - Present

I'm leading a small but mighty team of user researchers and analysts who support the product teams at eyeo's User Growth Unit. We deliver insights and empower teams to be more user-centric by discovering and prioritizing opportunities and solving user (both B2C and B2B) pain points.

Staff UX Researcher

• Feb 2023 - Jun 2023

Senior User Researcher

• Dec 2021 - Feb 2023

At eyeo, we build and distribute products (Adblock Plus, Adblock Browser, Crumbs, and more) that help sustain a fair and open web. We put millions of users in control of their browsing experience while providing user-friendly revenue options for publishers and advertising partners. As a senior user researcher in the User Growth Unit, I am: - In charge of the Research roadmap and budget for our B2C and B2B research projects. - Supporting teams across Product, Business… Show more At eyeo, we build and distribute products (Adblock Plus, Adblock Browser, Crumbs, and more) that help sustain a fair and open web. We put millions of users in control of their browsing experience while providing user-friendly revenue options for publishers and advertising partners. As a senior user researcher in the User Growth Unit, I am: - In charge of the Research roadmap and budget for our B2C and B2B research projects. - Supporting teams across Product, Business Development, and Marketing in planning and conducting generative and evaluative research, such as product discovery, partner personas, value proposition validation, design validations, mobile browser usability. - Working alongside PMs, product designers, developers, marketers, and other researchers in order to bring actionable user insights that inform product and business decisions on a unit and company level. - Part of the eyeo UXR Community of Practice, I work closely with other user researchers across the company to establish best practices in conducting and socializing research, as well as to train non-researchers in various explorative and evaluative research methodologies.

Research Lead

• Feb 2021 - Nov 2021

MindSpark Research is a UX research powerhouse inspiring global tech brands to love their users and craft experiences that help their users love them in return. At MindSpark, I lead mixed-method research for digital products and services across the client portfolio, from Big Tech to sustainable period care companies. - Study design and research management for projects ranging from multi-methodology, multi-market strategic ones to UX heuristic evaluations and usability… Show more MindSpark Research is a UX research powerhouse inspiring global tech brands to love their users and craft experiences that help their users love them in return. At MindSpark, I lead mixed-method research for digital products and services across the client portfolio, from Big Tech to sustainable period care companies. - Study design and research management for projects ranging from multi-methodology, multi-market strategic ones to UX heuristic evaluations and usability testing - Management of contractors and work alongside in-house researchers, marketers, designers, and product owners - Delivery of user insights that answer business objectives and inform product decisions

Senior Qual Researcher

• Nov 2020 - Feb 2021

UX Research Consultant

• Aug 2020 - Feb 2021

By scoping, planning, and conducting generative and evaluative user research for digital products and services, I help businesses solve problems for their users. I work with clients from a wide variety of industries (most recently carbon offsetting, gaming, music) and have run: - Remote, moderated usability testing - Persona development - A/ B testing - User surveys - UX heuristic evaluations - Diary studies By scoping, planning, and conducting generative and evaluative user research for digital products and services, I help businesses solve problems for their users. I work with clients from a wide variety of industries (most recently carbon offsetting, gaming, music) and have run: - Remote, moderated usability testing - Persona development - A/ B testing - User surveys - UX heuristic evaluations - Diary studies

Senior Research & Project Manager, Music Cities

• Jan 2020 - Aug 2020

- Scoping, planning, and development of Music Strategy for Cities projects, agreeing on methodology, developing the overall project plan, life-cycle, and deliverables; - Product management of Sound Diplomacy's mapping tool: writing specs and user stories, managing developers and data analysts; - Conducting qualitative and quantitative research with music ecosystem stakeholders (design thinking workshops, focus groups, interviews, and online surveys); - Overseeing the work of… Show more - Scoping, planning, and development of Music Strategy for Cities projects, agreeing on methodology, developing the overall project plan, life-cycle, and deliverables; - Product management of Sound Diplomacy's mapping tool: writing specs and user stories, managing developers and data analysts; - Conducting qualitative and quantitative research with music ecosystem stakeholders (design thinking workshops, focus groups, interviews, and online surveys); - Overseeing the work of economists, policy researchers and other project contributors (internal and external); - Client and stakeholder management and engagement; - Management of junior team members, project assistants, contractors and interns

Research & Project Manager, Music Cities

• May 2017 - Dec 2019

Research & Project Assistant

• Nov 2016 - May 2017

As a freelance researcher and project manager at Sound Diplomacy, I worked on two milestone projects: 1. I managed the 2017 Berlin Music Cities Convention' content and production: - Researched and co-programmed the conference speakers, panels, talks and events - Oversaw the event budget and production, managing third-party vendors and assistants 2. Alongside the CEO, I conducted a feasibility study with recommendations on potential culture and creative industries support… Show more As a freelance researcher and project manager at Sound Diplomacy, I worked on two milestone projects: 1. I managed the 2017 Berlin Music Cities Convention' content and production: - Researched and co-programmed the conference speakers, panels, talks and events - Oversaw the event budget and production, managing third-party vendors and assistants 2. Alongside the CEO, I conducted a feasibility study with recommendations on potential culture and creative industries support approaches and interventions in Armenia: - Conducted four roundtable discussions and 14 expert interviews in Yerevan, meeting over 100 creative industry professionals. - The consultancy was part of a “Support to SME Development in Armenia” (SMEDA) project, implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH.

Market & Audience Research Specialist

• Jan 2014 - Jan 2016

Part of the Insights and later the Strategy team at SoundCloud, I: - Designed and programmed qualitative and quantitative research studies - Was the research point-of-contact for internal stakeholders. - Was responsible for analyzing and reporting monthly KPIs, including brand tracking, NPS, and employee happiness. - Supported the Design Research team at various stages of the research projects from generative research through conducting usability testing to analyzing data and… Show more Part of the Insights and later the Strategy team at SoundCloud, I: - Designed and programmed qualitative and quantitative research studies - Was the research point-of-contact for internal stakeholders. - Was responsible for analyzing and reporting monthly KPIs, including brand tracking, NPS, and employee happiness. - Supported the Design Research team at various stages of the research projects from generative research through conducting usability testing to analyzing data and communicating insights - Oversaw relationships with third-party research vendors

Market Research Intern

• Jul 2013 - Dec 2013

- Conceptualised and implemented SoundCloud's in-house user panel Open Mic - Supported quarterly brand tracking studies - Managed the Open Mic Community, engaging users from different segments in online research

Co-Founder and Team Member

• 2012 - 2013

Qualitative Research and Design Collective working across the fields of Urban Planning and Sociology Qualitative Research and Design Collective working across the fields of Urban Planning and Sociology

International Online Marketing

• May 2012 - Sep 2012

- Managed, analyzed and continuously optimized mobile advertising campaigns - Created campaign-specific customer LTV reporting - Compiled statistics and performance reviews - Created blog posts and supported social media marketing (Wordpress, Facebook, Twitter) - Managed, analyzed and continuously optimized mobile advertising campaigns - Created campaign-specific customer LTV reporting - Compiled statistics and performance reviews - Created blog posts and supported social media marketing (Wordpress, Facebook, Twitter)

Political and Marketing Research Assistant

• Aug 2007 - Jan 2008

- Prepared sociopolitical media monitoring and content analysis; - Recruited, organized and lead focus groups; - Worked with statistical, voice and text-processing software - Prepared sociopolitical media monitoring and content analysis; - Recruited, organized and lead focus groups; - Worked with statistical, voice and text-processing software