Katerina Ioannidi

Social Media Manager & Content Creator at Pizza Fan
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Contact Information
us****@****om
(386) 825-5501
Location
Greece, GR

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Experience

    • Greece
    • Restaurants
    • 1 - 100 Employee
    • Social Media Manager & Content Creator
      • Jan 2023 - Present

      ▪️Design, create and manage Social Media calendar, proposing innovative content for Facebook, Instagram, YouTube & TikTok accounts. ▪️Monitor, analyse, and report on the performance of all content using analytics and social tools; align content strategy based on performance and business KPIs. ▪️Collaborate with marketing team to plan and develop content for offers & activations always in line with brand image and strategy. ▪️Manage and monitor influencer marketing campaigns, co-branded activations & giveaways aligned with short and long-term marketing goals. Responsible for influencer budget. ▪️Responsible for planning and implementing Email Marketing Campaigns. ▪️Produce creative copy for a variety of marketing assets, including push notifications, Google & Facebook Ads, SEO and offline brochures. Show less

      • Feb 2019 - Jan 2023

      ▪️Maintain a social media editorial calendar, create content, schedule posts and optimize them for maximum engagement.▪️Conduct research to analyze competitive landscape, market trends and customer behavior. Prepare reports by collecting, summarizing and analyzing data.▪️Monitor and report on performance of social media platforms, benchmark against business goals and KPIs.▪️Community manager for all Social Media pages.▪️Plan and manage marketing actions that lead to traffic acquisition and sales.▪️Collaborate closely with external partners and secure the effective implementation of marketing plans.▪️Manage promotional campaigns, sponsorships and donations. Show less

      • Feb 2017 - Feb 2019

      ▪️Generate sell out reports to follow up sales progress on a monthly basis and analyze the data to detect trends.▪Create SEO optimized content.▪Interact with customers, give suitable advice on fashion trends by cross and up-selling. ▪Manage calls, orders, returns and troubleshooted customer inquires regarding sign-on issues and other online related issues.▪Responsible for assuring stock availability for promotional activities and campaigns.

    • Accounting Assistant
      • Jul 2007 - Feb 2017

      ▪Manage Cash Flow and prepare financial reports. ▪Partner with other departments to provide useful insights into brand performance. ▪Reconcile and resolve any balance sheet issues to ensure accuracy of Profit and Loss performance. ▪Assist with month-end consolidation routines and annual budget processes. ▪Handle the daily processing of invoices and related documentation and resolve billing and invoice problems. ▪Manage Cash Flow and prepare financial reports. ▪Partner with other departments to provide useful insights into brand performance. ▪Reconcile and resolve any balance sheet issues to ensure accuracy of Profit and Loss performance. ▪Assist with month-end consolidation routines and annual budget processes. ▪Handle the daily processing of invoices and related documentation and resolve billing and invoice problems.

Education

  • University of Patras
    Bachelor's degree, Business Administration
    2001 - 2005

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