Kate Putnam

President at Putnam Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Dover, US
Skills

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5.0

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Peter Walczak

In the time, I've worked alongside Kate. She has demonstrated her knowledge of SEO's, creative campaigns, social media ads, and other forms of engaging our target audience and customers. As the marketing manager at Jaeger USA, Kate has aggressively leveraged social media and search engines to put our products and services in the public’s eye. In addition to her multi-task abilities, she continues to meet or beat the required deadlines.

✨Kristen Shea✨

I have had the pleasure of working with Kate for the last five years and highly recommend her for any and all of your marketing and creative needs. Kate deploys a unique approach that combines out of the box creativity, strategy, and implementation, allowing for quick and streamlined execution. Her ability to understand your vision and provide forward-thinking and innovative ideas is unmatched. Beyond her skillset and creativity, she radiates positivity and excitement for the projects she is involved in. I am grateful to have the opportunity to work with Kate and to have her expertise as part of my network.

Rebecca Leigh Oates, aPHR

Working with Kate and watching Putnam Marketing come into fruition has been an extraordinary process that I could have never imagined. I have been able to watch Kate work feverishly on project after project and earn the people’s trust. She’s always on top of her game and at times she keeps me on top of mine. I have loved being her Social Media Marketing Intern and could not have asked for a better leader. Kate makes sure you understand the concept, gives you her vision, and not sure how she does it but pulls your own vision in making it one cohesive project! If ever I needed to tell anyone anything about Kate Putnam it’s that she is the real deal.

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Credentials

  • SEMRush SEO Basics Course Certification
    Semrush
    Jan, 2020
    - Oct, 2024
  • LEADERSHIP MWV
    MWV Leadership Committee
    Feb, 2018
    - Oct, 2024
  • DIGITAL MARKETING MASTER CERTIFICATION
    OMCA
    Apr, 2017
    - Oct, 2024
  • Content Marketing Course 2022
    BOOTCAMP INSTITUTE
    Feb, 2022
    - Oct, 2024
  • Creating a Custom Communication Plan - Including Email and Graphics Certification
    Digital Bootcamp
    Jan, 2022
    - Oct, 2024
  • CPR Certified
    American Red Cross
    Sep, 2018
    - Oct, 2024
  • First Aid Certification
    American Red Cross
    May, 2018
    - Oct, 2024
  • OMCP® Digital Marketing Certification
    OMCP®
    Jan, 2018
    - Oct, 2024
  • SHRM - Certified Professional (SHRM-CP)
    SHRM
    May, 2015
    - Oct, 2024
  • Site Management Issues Relating to Low Income Housing
    A. J. Johnson Consulting Services, Inc.
    Mar, 2013
    - Oct, 2024

Experience

  • Putnam Marketing
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • President
      • Jan 2018 - Present

      Leveraging the combined power of SEO, Social Media Marketing, and Targeted Email Campaigns drive measurable ROI for your business. At Putnam Marketing, our strategic approach focuses on allocating resources strategically across key areas to ensure optimal returns on your marketing investment. We understand that a brand's visual identity is its cornerstone. Putnam Marketing's logo design portfolio showcases a collection of meticulously crafted emblems that stand as testaments to… Show more Leveraging the combined power of SEO, Social Media Marketing, and Targeted Email Campaigns drive measurable ROI for your business. At Putnam Marketing, our strategic approach focuses on allocating resources strategically across key areas to ensure optimal returns on your marketing investment. We understand that a brand's visual identity is its cornerstone. Putnam Marketing's logo design portfolio showcases a collection of meticulously crafted emblems that stand as testaments to our commitment to excellence in brand representation. Each logo in our portfolio is a unique fusion of creativity, strategy, and client vision, aimed at leaving a lasting impression and forging meaningful connections with audiences. Latest SEO Client Results +130% - Organic Revenue +70% - Website Traffic +360% - Online Leads +664% - Organic Traffic Show less Leveraging the combined power of SEO, Social Media Marketing, and Targeted Email Campaigns drive measurable ROI for your business. At Putnam Marketing, our strategic approach focuses on allocating resources strategically across key areas to ensure optimal returns on your marketing investment. We understand that a brand's visual identity is its cornerstone. Putnam Marketing's logo design portfolio showcases a collection of meticulously crafted emblems that stand as testaments to… Show more Leveraging the combined power of SEO, Social Media Marketing, and Targeted Email Campaigns drive measurable ROI for your business. At Putnam Marketing, our strategic approach focuses on allocating resources strategically across key areas to ensure optimal returns on your marketing investment. We understand that a brand's visual identity is its cornerstone. Putnam Marketing's logo design portfolio showcases a collection of meticulously crafted emblems that stand as testaments to our commitment to excellence in brand representation. Each logo in our portfolio is a unique fusion of creativity, strategy, and client vision, aimed at leaving a lasting impression and forging meaningful connections with audiences. Latest SEO Client Results +130% - Organic Revenue +70% - Website Traffic +360% - Online Leads +664% - Organic Traffic Show less

  • Vera Roasting Company
    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing Director
      • Mar 2022 - May 2023

      VERA ROASTING ACHIEVEMENTS: ● 111 % 2022 Total Sales Increase ● 193% Online Store: Increase ● 517% Draft Orders Increase ● 1,889% Subscriptions Increase ● 1,102% Shopify Mobile for iPhone Increase ● 664% Organic Traffic Increase ● 360% Online Leads Increase ● 280% Keyword Reach Increase ● Develop and implement digital marketing plans for the department in conjunction with the Director of Operations ● Researched options and developed a new e-commerce site to… Show more VERA ROASTING ACHIEVEMENTS: ● 111 % 2022 Total Sales Increase ● 193% Online Store: Increase ● 517% Draft Orders Increase ● 1,889% Subscriptions Increase ● 1,102% Shopify Mobile for iPhone Increase ● 664% Organic Traffic Increase ● 360% Online Leads Increase ● 280% Keyword Reach Increase ● Develop and implement digital marketing plans for the department in conjunction with the Director of Operations ● Researched options and developed a new e-commerce site to provide goods on Social Media channels ● Analyze past program performance as well as industry trends to develop plans and implement for the optimal marketing mix ● Day-to-day execution and optimization of performance marketing channels including PPC, SEO, affiliates, email, and retargeting ● Manage performance marketing budget by ensuring spending is being optimized across channels to attain revenue goals ● Develop and provide analytics to report on program results, both at the top-line and campaign levels, ensuring optimal ROI/ROAS against the marketing budget and overall e-commerce revenue goals ● Develop and report out daily, weekly, and monthly reporting, including key marketing performance indicators, tracking, and testing data that is sent to key stakeholders ● Actively monitor performance across channels daily, ensuring campaigns are executed flawlessly and performance is in line with expectations ● Develop and manage overall email strategy and campaign execution ● Implement the email process workflow. This includes both developing and updating the email calendar, collaborating with leadership, and creative teams and agency partners to ensure emails are focused on relevant content to drive sales ● Develop and maintain transactional and triggered email programs through our PMS system to ensure the optimization of the guest journey to drive loyalty ● Own the development and implementation of email testing, website testing, and sharing results with internal partners to garner buy-in for future campaigns Show less VERA ROASTING ACHIEVEMENTS: ● 111 % 2022 Total Sales Increase ● 193% Online Store: Increase ● 517% Draft Orders Increase ● 1,889% Subscriptions Increase ● 1,102% Shopify Mobile for iPhone Increase ● 664% Organic Traffic Increase ● 360% Online Leads Increase ● 280% Keyword Reach Increase ● Develop and implement digital marketing plans for the department in conjunction with the Director of Operations ● Researched options and developed a new e-commerce site to… Show more VERA ROASTING ACHIEVEMENTS: ● 111 % 2022 Total Sales Increase ● 193% Online Store: Increase ● 517% Draft Orders Increase ● 1,889% Subscriptions Increase ● 1,102% Shopify Mobile for iPhone Increase ● 664% Organic Traffic Increase ● 360% Online Leads Increase ● 280% Keyword Reach Increase ● Develop and implement digital marketing plans for the department in conjunction with the Director of Operations ● Researched options and developed a new e-commerce site to provide goods on Social Media channels ● Analyze past program performance as well as industry trends to develop plans and implement for the optimal marketing mix ● Day-to-day execution and optimization of performance marketing channels including PPC, SEO, affiliates, email, and retargeting ● Manage performance marketing budget by ensuring spending is being optimized across channels to attain revenue goals ● Develop and provide analytics to report on program results, both at the top-line and campaign levels, ensuring optimal ROI/ROAS against the marketing budget and overall e-commerce revenue goals ● Develop and report out daily, weekly, and monthly reporting, including key marketing performance indicators, tracking, and testing data that is sent to key stakeholders ● Actively monitor performance across channels daily, ensuring campaigns are executed flawlessly and performance is in line with expectations ● Develop and manage overall email strategy and campaign execution ● Implement the email process workflow. This includes both developing and updating the email calendar, collaborating with leadership, and creative teams and agency partners to ensure emails are focused on relevant content to drive sales ● Develop and maintain transactional and triggered email programs through our PMS system to ensure the optimization of the guest journey to drive loyalty ● Own the development and implementation of email testing, website testing, and sharing results with internal partners to garner buy-in for future campaigns Show less

  • Jaeger USA, Inc.
    • United States
    • Construction
    • 1 - 100 Employee
    • Marketing Director
      • Jun 2020 - Feb 2022

      • Created and implemented Jaeger USA's mission statement, objectives, and goals after initiating and presenting a thorough executive summary to the proprietors of our international organization. • Responsible for Developing and Executing all functions of the Marketing Plan • Implemented and Created All Aspects of the Marketing Strategy. Brand Collateral, Marketing Creative, Customer Research, Targeting, Data Analytics, Product Go-To-Market Strategy, Sales Materials, Strategic Marketing… Show more • Created and implemented Jaeger USA's mission statement, objectives, and goals after initiating and presenting a thorough executive summary to the proprietors of our international organization. • Responsible for Developing and Executing all functions of the Marketing Plan • Implemented and Created All Aspects of the Marketing Strategy. Brand Collateral, Marketing Creative, Customer Research, Targeting, Data Analytics, Product Go-To-Market Strategy, Sales Materials, Strategic Marketing, Competitive Research, and Customer Service. • Conducted Market Research, Recognized Key Objectives, Success Factors, and Developed Strategies to Penetrate Target Markets. • Developed and Executed a Strategic Product Roadmap of Four (4) Previously Unidentified Product Divisions. • Created Six Separate Websites to Support Growing Portfolio. Four Separate Product Specific Websites. A Central Main Website to funnel SEO Traffic. Simultaneously, an Internal SharePoint Employee Website to Centralize Information and Maximize Efficiency. • Created All Social Media Accounts, Optimized Local & Traditional SEO On Each Platform. • Defined Measurable KPI Goals for Weekly Presentations. • Site Engagement Success: Increased Engagement, Organic Traffic +664%, Top 5 Keyword Reach Results Increased +281%. Online Leads Increased +360%. • In Collaboration with Sales Team Achieved 2021 Sales Goal Of $1M New Business by September 2021 • Created SOPs for Disciplinary Policies, and NH State COVID-19 Policies. • Launched New Employee Orientation Presentation, Onboarding Process, and Schedule. • Implemented Consistent Training for Direct Reports. Executed and Conducted First-Ever Employee Satisfaction Survey. • A selection and recruitment process was implemented, that encompassed management training, candidate screening, vetting, and an interview process. • Implemented company-wide policies, training, and retention tactics for current employees.

    • Project Manager
      • Feb 2019 - Jun 2020

      Coordinate internal resources and third parties/vendors for the flawless execution of projects Ensure that all projects are delivered on-time, within the scope, and within budget Developing project scopes and objectives, involving all relevant stakeholders, and ensuring technical feasibility Ensure resource availability and allocation Develop a detailed project plan to track the progress Use appropriate verification techniques to manage changes in project scope, schedule, and… Show more Coordinate internal resources and third parties/vendors for the flawless execution of projects Ensure that all projects are delivered on-time, within the scope, and within budget Developing project scopes and objectives, involving all relevant stakeholders, and ensuring technical feasibility Ensure resource availability and allocation Develop a detailed project plan to track the progress Use appropriate verification techniques to manage changes in project scope, schedule, and costs Measure project performance using appropriate systems, tools, and techniques Report and escalate to management as needed Manage the relationship with the client and all stakeholders Perform risk management to minimize project risks

  • FS Industries, Inc.
    • United States
    • Electrical/Electronic Manufacturing
    • Director Of Marketing
      • Apr 2016 - Dec 2018

      ● Planned and executed annual marketing budgets for North American Market ● Managed and trained marketing team in Pasadena, CA HQ ● Presented Marketing plan to Shanghai, China HQ and North America ● Negotiated and managed suppliers, vendors, agency providers, consultants, freelancers ● Provided marketing strategy that aligned with the organization’s goals, promoted brand, and created value to both internal and external stakeholders. ● Created FS Industries brand story, drove… Show more ● Planned and executed annual marketing budgets for North American Market ● Managed and trained marketing team in Pasadena, CA HQ ● Presented Marketing plan to Shanghai, China HQ and North America ● Negotiated and managed suppliers, vendors, agency providers, consultants, freelancers ● Provided marketing strategy that aligned with the organization’s goals, promoted brand, and created value to both internal and external stakeholders. ● Created FS Industries brand story, drove inbound lead generation via gated content, and increased awareness, engagement, and strong positioning in the market ● Lead digital transformation at FS Industries ● Assisted in creating campaigns and conducted research of market trends and competitors ● Gathered information on marketing influences, defined needs related to supply chain management ● Set and executed a winning content marketing strategy that amplified connected supply chain and connected worker solutions, segment position ● Delivered measurable brand performance KPIs A subsidiary of Fenshen, China's number one producer of Refrigeration Controls. Founded in April 2016 to influence the North and South American markets. Show less ● Planned and executed annual marketing budgets for North American Market ● Managed and trained marketing team in Pasadena, CA HQ ● Presented Marketing plan to Shanghai, China HQ and North America ● Negotiated and managed suppliers, vendors, agency providers, consultants, freelancers ● Provided marketing strategy that aligned with the organization’s goals, promoted brand, and created value to both internal and external stakeholders. ● Created FS Industries brand story, drove… Show more ● Planned and executed annual marketing budgets for North American Market ● Managed and trained marketing team in Pasadena, CA HQ ● Presented Marketing plan to Shanghai, China HQ and North America ● Negotiated and managed suppliers, vendors, agency providers, consultants, freelancers ● Provided marketing strategy that aligned with the organization’s goals, promoted brand, and created value to both internal and external stakeholders. ● Created FS Industries brand story, drove inbound lead generation via gated content, and increased awareness, engagement, and strong positioning in the market ● Lead digital transformation at FS Industries ● Assisted in creating campaigns and conducted research of market trends and competitors ● Gathered information on marketing influences, defined needs related to supply chain management ● Set and executed a winning content marketing strategy that amplified connected supply chain and connected worker solutions, segment position ● Delivered measurable brand performance KPIs A subsidiary of Fenshen, China's number one producer of Refrigeration Controls. Founded in April 2016 to influence the North and South American markets. Show less

  • Leddy Group
    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Senior Corporate Recruiter
      • Jan 2014 - Apr 2016

      Formed mutually beneficial client partnerships with hiring managers to determine staffing needs and uncover top talent for current openings ranging from associates to senior-level executives in industries such as Accounting/Finance, Marketing, HR, Operations, Management, IT, Sales, Engineering, and Manufacturing Using a CRM database, social media, referrals, and job boards Job posts and budget tracking on LinkedIn, Indeed, Glassdoor, Monster, and other platforms. Clients' supplemental,… Show more Formed mutually beneficial client partnerships with hiring managers to determine staffing needs and uncover top talent for current openings ranging from associates to senior-level executives in industries such as Accounting/Finance, Marketing, HR, Operations, Management, IT, Sales, Engineering, and Manufacturing Using a CRM database, social media, referrals, and job boards Job posts and budget tracking on LinkedIn, Indeed, Glassdoor, Monster, and other platforms. Clients' supplemental, supplemental-to-direct, and direct placement roles and responsibilities were screened for contenders and resumes. Developed rapport with key accounts, and obtained and finalized new contracts by performing in-person and phone interviews with candidates to ensure that each connection was the exact match. Prepared a comprehensive list of requirements in cooperation with partner hiring managers Find talented applicants via databases, job portal platforms, applicant tracking systems, and other techniques To fill vacant positions, responsible for conducting interviews and screening applicants Show less Formed mutually beneficial client partnerships with hiring managers to determine staffing needs and uncover top talent for current openings ranging from associates to senior-level executives in industries such as Accounting/Finance, Marketing, HR, Operations, Management, IT, Sales, Engineering, and Manufacturing Using a CRM database, social media, referrals, and job boards Job posts and budget tracking on LinkedIn, Indeed, Glassdoor, Monster, and other platforms. Clients' supplemental,… Show more Formed mutually beneficial client partnerships with hiring managers to determine staffing needs and uncover top talent for current openings ranging from associates to senior-level executives in industries such as Accounting/Finance, Marketing, HR, Operations, Management, IT, Sales, Engineering, and Manufacturing Using a CRM database, social media, referrals, and job boards Job posts and budget tracking on LinkedIn, Indeed, Glassdoor, Monster, and other platforms. Clients' supplemental, supplemental-to-direct, and direct placement roles and responsibilities were screened for contenders and resumes. Developed rapport with key accounts, and obtained and finalized new contracts by performing in-person and phone interviews with candidates to ensure that each connection was the exact match. Prepared a comprehensive list of requirements in cooperation with partner hiring managers Find talented applicants via databases, job portal platforms, applicant tracking systems, and other techniques To fill vacant positions, responsible for conducting interviews and screening applicants Show less

  • Summit Property Management, Inc.
    • Real Estate
    • 1 - 100 Employee
    • Executive Director
      • Sep 2011 - Aug 2014

      Independently responsible for daily operations of White Rock Senior Living Community Oversaw and managed 75 employees with eight direct reports Managed financial services, leasing, occupancy, restaurant operations, Engineering Department, resident services, activities, and on-site healthcare departments while using cost controls, utilizing a $4,000,000 yearly budget Nurtured relationships with residents, family, staff, and C-level Acted as Project Manager to deliver new fundamental… Show more Independently responsible for daily operations of White Rock Senior Living Community Oversaw and managed 75 employees with eight direct reports Managed financial services, leasing, occupancy, restaurant operations, Engineering Department, resident services, activities, and on-site healthcare departments while using cost controls, utilizing a $4,000,000 yearly budget Nurtured relationships with residents, family, staff, and C-level Acted as Project Manager to deliver new fundamental policy implementations and new business expansion Implement and maintain programs to advance the property's ability to attract top employees Recruit directly for leadership, intern, and full-time candidates Maintain & communicate statistics, reports, and tracking of applicants Show less Independently responsible for daily operations of White Rock Senior Living Community Oversaw and managed 75 employees with eight direct reports Managed financial services, leasing, occupancy, restaurant operations, Engineering Department, resident services, activities, and on-site healthcare departments while using cost controls, utilizing a $4,000,000 yearly budget Nurtured relationships with residents, family, staff, and C-level Acted as Project Manager to deliver new fundamental… Show more Independently responsible for daily operations of White Rock Senior Living Community Oversaw and managed 75 employees with eight direct reports Managed financial services, leasing, occupancy, restaurant operations, Engineering Department, resident services, activities, and on-site healthcare departments while using cost controls, utilizing a $4,000,000 yearly budget Nurtured relationships with residents, family, staff, and C-level Acted as Project Manager to deliver new fundamental policy implementations and new business expansion Implement and maintain programs to advance the property's ability to attract top employees Recruit directly for leadership, intern, and full-time candidates Maintain & communicate statistics, reports, and tracking of applicants Show less

  • Breckenridge Grand Vacations
    • United States
    • Real Estate
    • 100 - 200 Employee
    • Marketing Manager
      • Oct 2006 - Aug 2011

      B2C direct mail advertising campaign worked together to brainstorm and conceptualize all collateral and mailing pieces to each guest as well as innovated confirmation email marketing campaign; worked directly with the Software Dev Manager to ensure the project was completed under budget. Helped to create brand strategy worked with a graphic designer to develop the logo, color scheme, and name of the property Implemented an aggressive training program to streamline all Administration… Show more B2C direct mail advertising campaign worked together to brainstorm and conceptualize all collateral and mailing pieces to each guest as well as innovated confirmation email marketing campaign; worked directly with the Software Dev Manager to ensure the project was completed under budget. Helped to create brand strategy worked with a graphic designer to develop the logo, color scheme, and name of the property Implemented an aggressive training program to streamline all Administration employees to provide excellent customer service to approximately 13,000 touring guests per year and in turn lowered the employee turnover rate. Conceptualized a new packaging strategy for confirmation packets that saved the company $4.52 per packet; approximately $54,240 yr Responsible for negotiation, completion, and submission of all contracts with all vendors and lodging properties and maintained positive lasting relationships with all, front desks, billing, and receiving departments. Tracked and managed $3,000,000 in room inventory for the year while not over purchasing units and pre-sold upgrades to save the company close to $10,000 per year.

    • Premium Auditor
      • Dec 2002 - Oct 2006

      Responsible for Auditing gifts given to each incoming tour guest, and reported to appropriate manager if the $150 premium was over budget Implemented the Merchant program, a town wide incentive program that involved more than 85 businesses Negotiated and organized hard contracts with each Merchant involved, managed vendors and excelled in merchant satisfaction Supported the Marketing Administration Manager by organizing guest itineraries, fulfilled information requests and… Show more Responsible for Auditing gifts given to each incoming tour guest, and reported to appropriate manager if the $150 premium was over budget Implemented the Merchant program, a town wide incentive program that involved more than 85 businesses Negotiated and organized hard contracts with each Merchant involved, managed vendors and excelled in merchant satisfaction Supported the Marketing Administration Manager by organizing guest itineraries, fulfilled information requests and completed other responsibilities in a timely manner Liaison between all premium impacted departments to ensure proper communication and reporting practices

Education

  • University of New Hampshire
    Bachelor of Science (B.S.), Business Administration, Management and Operations
    1998 - 2002
  • Regent University
    General Studies, General Studies
    2001 - 2001

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