Experience

True Grit
• Australia
• Wellness and Fitness Services
• 1 - 100 Employee
• Marketing Director

  • Jul 2023 - Present

Sofar Sounds
• United States
• Musicians
• 200 - 300 Employee
• Show Experience Lead | Wollongong

  • Jun 2023 - Present


BMG - The New Music Company

• Germany
• Musicians
• 700 & Above Employee

• International Marketing

  • Jul 2022 - Jul 2023

  Marketing lead for all inbound international repertoire, producing and executing end-to-end campaigns for all international BMG artists in Australia and New Zealand via online and offline media buying, PR, social and DSP. Key Achievements - Achieved a Number 1 ARIA Album on first major campaign - Secured Double J Album of the Week for two artists in first three months (four albums total during employment) - Solely planned, promoted and produced a BMG ANZ first Country Music Event Marketing lead for all inbound international repertoire, producing and executing end-to-end campaigns for all international BMG artists in Australia and New Zealand via online and offline media buying, PR, social and DSP. Key Achievements - Achieved a Number 1 ARIA Album on first major campaign - Secured Double J Album of the Week for two artists in first three months (four albums total during employment) - Solely planned, promoted and produced a BMG ANZ first Country Music Event



Cattleyard Promotions

• Australia
• Events Services

• Head of Marketing and Ticketing Manager

  • Jan 2021 - Jun 2022

  Integrated the Communications department's project strategies and holistic content plans with marketing, PR and social media, while guiding direct reports and mentoring junior team members. Formulated high level event comms in association with event team and external stakeholders, management of communications' department budget, including responsibilities of planning, data analysis, forecasting and accruals.Set up ticketing rollout, ticket types and allocations for Fresh Produce 2021 and Groovin the Moo 2022, managing ticketing event life-cylce including but not limited to pre-sales, complementary allocations, promotional offers, competitions and companion card program, on day sales. Used ticketing data to assist with planning event site capacities as well as event site sectioningKey Achievements- Sold out 3:3 Groovin the Moo (GTM) national tours pre-covid- Introduced an Australian first VR Experience at a live music event, demonstrating outside of the box thinking- Achieved the 3-year total fundraising KPI in 12-months for Newtown Festival Show less

• Head Of Marketing

  • Jan 2017 - Jan 2021

  Responsible for holistically integrating all project strategies and content plans for the communications department; marketing, PR and social. Develop and execute marketing strategies and end-to-end campaigns for all Cattleyard events, brands and projects including media buying, art department, website build, media partnerships, event branding and more. Oversee roll out of PR, social and the community programs, management of department budget and working closely with content teams, event, production, ticketing, partnerships, site and any other event contractors both during campaign and on tour. Show less

• Marketing Manager

  • May 2016 - Dec 2016

  Cattleyard Promotions aim to be a world-class leader in creating, developing and promoting a handpicked selection of fresh, fun, accessible, quality and meaningful live experiences for a diverse range of communities. Events and brands include or have included; Groovin the Moo, Fresh Produce, Cattleyard Brewing Co., THE PLOT, Newtown Festival, Beer and BBQ Festival, Parramatta Lanes, B³.



The Monkeys

• Australia
• Advertising Services
• 100 - 200 Employee

• Senior Social Media Manager

  • Sep 2015 - Mar 2016

  The lead agency contact for all always on social clients. Managing creative production, strategic consistency, and overseeing the work and progress of the Community Manager. Successfully initiated and delivered new social strategies and multiple social campaigns for clients such as OAK Milk, Bingle, Intel and IKEA. The lead agency contact for all always on social clients. Managing creative production, strategic consistency, and overseeing the work and progress of the Community Manager. Successfully initiated and delivered new social strategies and multiple social campaigns for clients such as OAK Milk, Bingle, Intel and IKEA.



Ogilvy Advertising

• United Kingdom
• 1 - 100 Employee

• Account Manager

  • Mar 2014 - Sep 2015

  Working on the agencies largest commercial client, KFC, as well as being the lead contact for Transport for NSW. Leading 360 integrated campaigns, managing project budgets, overseeing and assisting with the training and development of junior team members. High personal focus on digital, social media and production. Working on the agencies largest commercial client, KFC, as well as being the lead contact for Transport for NSW. Leading 360 integrated campaigns, managing project budgets, overseeing and assisting with the training and development of junior team members. High personal focus on digital, social media and production.



JR. Labs

• Australia
• Advertising Services
• 1 - 100 Employee

• Social & Digital Account Manager

  • Apr 2011 - Mar 2014

  JR. Labs (previously One Meaning Communicated Differently) is a social marketing company specialising in digital & mobile solutions for entertainment, sports and lifestyle brands. The main difference at JR. Labs is that they don’t need to “research” the subcultures with which they work because they live and breathe it on a daily basis. Since launching, JR. Labs has worked with companies such as Ministry Of Sound, Pioneer Electronics, KR3W, Sony Music, Network Ten & Activision. On the Athlete and Artist side JR. Labs has done work with Sydney Kings, V8 Supercars, Taj Burrow, Tony Hawk, Corbin Harris, The Presets and Icehouse to name a few. Specialties Digital Stategy, Web Development, Facebook App Development, Social Media Management, Entertainment & Technology, Sports & Technology, Facebook Advertising, Google Adwords, Mobile App Development, Mobile Strategy Show less



i98FM - WIN Corporation Pty Ltd

• Australia
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Promotions Assistant

  • Apr 2010 - Mar 2011

  Working alongside the promotions team with live radio crossovers, planning and executing promotional activities and campaigns. Working alongside the promotions team with live radio crossovers, planning and executing promotional activities and campaigns.



Bondi Advertising

• Australia
• Advertising Services
• 1 - 100 Employee

• Account Coordinator

  • Jul 2010 - Dec 2010

  Assisted with organisation and production of photo shoots, castings, copywriting, social media, PR and admin. Assisted with organisation and production of photo shoots, castings, copywriting, social media, PR and admin.



Sensis

• Australia
• Advertising Services
• 700 & Above Employee

• Online Specialist

  • Jan 2009 - Jul 2009

  Relieving 16 staff from all online duties, entered 100% of online contracts over three major directories for the Yellow Pages. Trained internal sales staff online methods through visual & interactive presentation & booklet. Relieving 16 staff from all online duties, entered 100% of online contracts over three major directories for the Yellow Pages. Trained internal sales staff online methods through visual & interactive presentation & booklet.