Kate Norlander

Marketing Project and Production Manager at Luther Seminary
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us****@****om
(386) 825-5501
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Allison Campbell Jensen

Kate Norlander is a brilliant writer, witty when appropriate, straight-forward when that is called for, and spot-on in every piece. I admire her blog writings, too.

John Manning

I feel fortunate to have Kate writing regularly for our newsletter. She tackles it all so capably, from short profiles to longer features, turning in her clean copy on time. Plus, she's adroit at navigating complexities in topics and among sources, which is so important. I'm very glad to recommend her.

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Credentials

  • Advanced Toastmaster Bronze
    Toastmasters International
    May, 2004
    - Oct, 2024

Experience

  • Luther Seminary
    • United States
    • Higher Education
    • 100 - 200 Employee
    • Marketing Project and Production Manager
      • Sep 2022 - Present

      As a member of the shared services Marketing and Communication team at Luther Seminary and Augsburg University, I manage marketing projects from start to finish.

    • Communications and Social Media Consultant
      • Mar 2020 - Sep 2022

      Part-time contract position with the joint marketing communications department for Luther Seminary and Augsburg University.• Plan Facebook and Twitter posts for Luther Seminary.• Proofread and publish the seminary’s daily community announcements.• Update COVID-19-related information on the websites for Luther Seminary and Augsburg University as needed.• Contribute to and edit monthly electronic newsletter.• Write news items for the Luther Seminary and Augsburg University websites.• Write magazine content for Luther Seminary and Augsburg University.• Create internal communication plans for Luther Seminary as needed.• Summarize Luther Seminary board meetings to share with faculty and staff.

  • Self-employed
    • Freelance Writer and Editor
      • Nov 2016 - Present

      I assist organizations and individuals by writing and editing copy that will help them achieve their goals. I prefer writing and editing but will also consider other assignments, including project management and marketing communications projects. • Wrote a short document describing the mission and vision of HeroSearch.org (now Donate Good Stuff) and a letter to recruit board members. • Assisted MN Crossroads with Google Ads campaign. • Wrote magazine article for Saint Mary's University of Minnesota. • Wrote news articles for Minnesota Private College Council

  • United Theological Seminary of the Twin Cities
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Director for Marketing and Community Relations
      • Feb 2018 - Jul 2019

      • Created and monitored print and digital ads, Hubspot landing pages and email workflows in order to attract and engage prospective students. • Provided direction on and proofed blog posts and other content. • Wrote copy for and led changes to and maintenance of the website. • Wrote press releases and communicated directly with journalists about the seminary's work. • Led team of three part-time marketing staff people and one part-time contractor, using Trello, HubSpot and Google Docs to manage communication projects and share work with team members. • Led production of print and digital content, including the annual report, Eventbrite pages, posters and marketing materials. • Managed the seminary's social media (Facebook, Twitter, Instagram, LinkedIn, YouTube). • Led and supported design work using InDesign. • Position eliminated due to budgetary constraints; eligible for rehire should a position become available.

  • University of St. Thomas
    • United States
    • Higher Education
    • 700 & Above Employee
    • Copywriter
      • Feb 2017 - Jan 2018

      • Wrote clear, compelling copy for ads, email messages, landing pages, brochures, videos and other promotional materials.• Collaborated with designers to create ads that met internal clients' needs.• Performed the research necessary to write brochure and web copy for different university departments.• Made lateral move after department was restructured.• Highlights: o Created the University of St. Thomas' 2017 State Fair campaign: State Fair Sins. o Rewrote email to LSAT test-takers, increasing open rate by 13% and CTR by 7.45% while cutting unsubscribes in half. o Rewrote digital ad targeting students for St. Thomas summer classes, increasing CTR from .48 to .80 and .81 for two different ads. Summer credits increased more than 100% compared to the previous year.

    • Assistant Director, Communication Services
      • 2003 - 2017

      • Wrote copy for, edited and proofread websites, brochures, advertisements and other print and digital materials.• Conducted research for and wrote magazine articles.• Answered questions from clients and colleagues on grammar and writing style, especially questions related to AP style.• Ensured that all promotional materials adhered to the university's brand.• Managed promotional projects from concept to finished product, working with internal clients, designers and external vendors.• Advised internal clients on marketing strategy and tactics.

    • Editor, CAS Spotlight
      • 2013 - 2016

      • Produced regular features for College of Arts and Sciences alumni magazine.• Edited all submissions to the magazine.• Managed production process for publication with circulation of 19,000, leading team meetings, setting deadlines and ensuring that a high-quality magazine was published on time on a semiannual basis.• My position as editor ended as we shifted responsibilities within the office, and I took on a larger client load..

    • Editor, Perspectives magazine
      • 2009 - 2012

      • Wrote stories for Center for Catholic Studies magazine.• Edited all submissions to the magazine. • Managed production process for publication with circulation of 2,000, leading team meetings, setting deadlines and ensuring that a high-quality magazine was published on time on a semiannual basis.

    • Copywriter
      • 2000 - 2003

      • Served as editor of MasterPieces, a quarterly alumni newsletter for the former University of St. Thomas Graduate School of Business.• Wrote copy for, edited and proofread promotional materials.

    • Marketing and Alumni Coordinator
      • 1998 - 2000

      • Created and placed advertisements in local newspapers.• Wrote and edited articles and correspondence.• Managed graduate business program representation at education fairs.• Coordinated information sessions for graduate business programs.• Tracked media placement.• Ordered marketing materials.

  • Rabid Girl Press
    • New Brighton, Minnesota
    • Author
      • 2015 - 2015

      Wrote Geek Culture, a coffee-table book celebrating CONvergence, a volunteer-run sci-fi and fantasy convention that draws thousands of people each year. Wrote Geek Culture, a coffee-table book celebrating CONvergence, a volunteer-run sci-fi and fantasy convention that draws thousands of people each year.

Education

  • Macalester College
    B.A., religious studies
  • TC Williams High School
  • University of Saint Thomas - School of Business
    M.B.C., business communication

Community

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