Kate Brown
Head of Marketing - Global at Lactamo- Claim this Profile
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Bio
Jacintha Roberts
Kate has been my manager for over a year now and has been the best manager I have come across in my career thus far. She brings inspiring leadership, great new ideas and listens to her whole team. She is a great mentor and wants her reports to succeed and grow, even outgrow her. An attribute that not all leaders have. Kate is really on top of digital marketing trends and content strategy. I hope to continue to work with Kate.
Michelle (La Ó) Yap
Kate is someone who understands how to bring out the best in others. She has a knack for getting even the most challenging stakeholders on-side and excited about the projects and strategies that she leads. We've worked together over the past 4-years on many challenging projects requiring cross-functional collaboration and change management (new processes, platforms, and strategies). Over this time, I've seen KB quickly grow and rapidly take on new responsibilities without missing a beat. She has been instrumental in my career growth - her willingness to coach and mentor others and commitment to learning and development make her a valuable asset to any future team she leads. I hope to have the opportunity to work with KB again in the future!
Jacintha Roberts
Kate has been my manager for over a year now and has been the best manager I have come across in my career thus far. She brings inspiring leadership, great new ideas and listens to her whole team. She is a great mentor and wants her reports to succeed and grow, even outgrow her. An attribute that not all leaders have. Kate is really on top of digital marketing trends and content strategy. I hope to continue to work with Kate.
Michelle (La Ó) Yap
Kate is someone who understands how to bring out the best in others. She has a knack for getting even the most challenging stakeholders on-side and excited about the projects and strategies that she leads. We've worked together over the past 4-years on many challenging projects requiring cross-functional collaboration and change management (new processes, platforms, and strategies). Over this time, I've seen KB quickly grow and rapidly take on new responsibilities without missing a beat. She has been instrumental in my career growth - her willingness to coach and mentor others and commitment to learning and development make her a valuable asset to any future team she leads. I hope to have the opportunity to work with KB again in the future!
Jacintha Roberts
Kate has been my manager for over a year now and has been the best manager I have come across in my career thus far. She brings inspiring leadership, great new ideas and listens to her whole team. She is a great mentor and wants her reports to succeed and grow, even outgrow her. An attribute that not all leaders have. Kate is really on top of digital marketing trends and content strategy. I hope to continue to work with Kate.
Michelle (La Ó) Yap
Kate is someone who understands how to bring out the best in others. She has a knack for getting even the most challenging stakeholders on-side and excited about the projects and strategies that she leads. We've worked together over the past 4-years on many challenging projects requiring cross-functional collaboration and change management (new processes, platforms, and strategies). Over this time, I've seen KB quickly grow and rapidly take on new responsibilities without missing a beat. She has been instrumental in my career growth - her willingness to coach and mentor others and commitment to learning and development make her a valuable asset to any future team she leads. I hope to have the opportunity to work with KB again in the future!
Jacintha Roberts
Kate has been my manager for over a year now and has been the best manager I have come across in my career thus far. She brings inspiring leadership, great new ideas and listens to her whole team. She is a great mentor and wants her reports to succeed and grow, even outgrow her. An attribute that not all leaders have. Kate is really on top of digital marketing trends and content strategy. I hope to continue to work with Kate.
Michelle (La Ó) Yap
Kate is someone who understands how to bring out the best in others. She has a knack for getting even the most challenging stakeholders on-side and excited about the projects and strategies that she leads. We've worked together over the past 4-years on many challenging projects requiring cross-functional collaboration and change management (new processes, platforms, and strategies). Over this time, I've seen KB quickly grow and rapidly take on new responsibilities without missing a beat. She has been instrumental in my career growth - her willingness to coach and mentor others and commitment to learning and development make her a valuable asset to any future team she leads. I hope to have the opportunity to work with KB again in the future!
Experience
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Lactamo
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Australia
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Hospitals and Health Care
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1 - 100 Employee
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Head of Marketing - Global
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Apr 2023 - Present
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GenesisCare
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Australia
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Hospitals and Health Care
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700 & Above Employee
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Global Head of Brand and Content
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Dec 2021 - Apr 2023
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Life Without Barriers
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Australia
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Individual and Family Services
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700 & Above Employee
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Content Lead
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Jan 2021 - Dec 2021
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Global Content and Effectiveness Manager
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Jan 2020 - Jan 2021
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Global Social and Content Marketing Manager
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May 2017 - Jan 2020
As Global Social and Content Lead at SFI Health, Kate is responsible for innovative solutions that deliver digital integration across multiple brands, markets and audiences.In order for SFI to establish itself as the first global natural healthcare brand, changing the way people think about natural healthcare, Kate has led, developed and introduced a global content marketing strategy and hub that enables brand consistency and efficiency, resulting in cost effective consumer conversions, actionable market insights and internal synergies. Kate is passionate about advocating digital change, and believes a positive team culture is the engine for success. Show less
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Digital Marketing & Content Manager - Australasia
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Sep 2016 - May 2017
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Aspen Pharmacare
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Spain
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Pharmaceutical Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Sep 2014 - Sep 2016
I am responsible for developing, managing, and executing the integrated content and digital marketing plans for the S-26 portfolio. Content Strategy, Planning & Development - developed the content strategy for all digital streams (website, social and eCRM), created content with the help of my agency, and managed the content plan aligned to the multi-channel customer engagement plans to ensure a consistent customer journey. Digital Marketing & Campaign Management – managed and implemented the digitally driven multi-channel media and direct marketing campaign plans. • Developed the digital strategy for the Aspen Nutritionals portfolio including the brand website, Facebook page and consumer Mums club • Tracked, evaluated and monitored the performance of internal digital ecosystems to meet set KPIs as required • Executed a new content strategy for the brands social media page to ensure optimal engagement with consumers above and beyond our competitors • Implemented an SEO and SEM strategy to drive traffic to the consumer website • Management of brand website (loading, formatting, linking and creating content to support consumer activities) through the use of WordPress and the strategy of web development for the business • CRM management to ensure data was being optimized for activities where possible i.e. customer segmentation, targeting on social channels • Thorough monthly management reports & presentations for overall activity and individual projects • Launched a Chinese version of the Meandmychild website and set up a Weibo channel Show less
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DDB Remedy
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United States
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Marketing and Advertising
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1 - 100 Employee
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Senior Business Manager
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Apr 2014 - Sep 2014
• Day-to-day account-lead on high profile global accounts (£1.5m) • Led the development of several marketing campaigns to support client strategy • Continuously monitored the competitor landscape to provide client with innovative solutions and insightful communication strategies to ensure customer experience with the brand is optimal • Led the development and roll out of a European fully CRM integrated CLM platform • Managed a multifunctional team across the network to match the client's internal structure and demands. Developed and maintained close working relationships across the team and ensured correct resources were applied when required • Demonstrated the ability to integrate emerging technologies into client recommendations and drive for innovative creative solutions to traditional client problems • Responsible for organic growth on assigned brands as appropriate Show less
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Account Manager
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May 2012 - Mar 2014
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Business Manager
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Oct 2011 - May 2012
Account Manager
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Account Executive
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Jun 2010 - Oct 2011
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Ashfield In2Focus
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United Kingdom
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Project Executive
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Sep 2009 - Jun 2010
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Education
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2004 - 2008
University of Exeter
MSc, Sports Medicine
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