Partnerships Marketing Manager

• Nov 2022 - Present

Retail Marketing Manager

• Jul 2020 - Oct 2022

Achievements: + 14% growth year on year (2021/20 vs 2020/19) + 748 new stores onboarding the range + $55 increase in average order from stockists Responsibilities include: + Spearhead the creation, planning and maintenance of the retail marketing calendar, including new launch plans and advertising and promotional programs across all retail channels. + Execute all aspects of the retail marketing calendar in conjunction with retail partners, including the coordination of GWPs, management of coop budget, procurement of digital artwork assets, etc. + Coordinate the set-up and execution of retail marketing programs and provide internal direction to other departments for successful execution. + Prepare and submit presentations and sales data for all scheduled retailer planogram reviews. + Work alongside the National Sales Manager to communicate all planned retailer promotional programs along with relevant supporting documents such as deal sheets, product information sheets, merchandising direction, etc. + Develop, plan and implement retailer-specific trainings. + Manage SKU data for product line up and work strategically with retail partners to ensure the brand has the best product line-up and placement in retailer planograms. + Develop and brief relevant POS material to support retail promotional plans. + Write and design all stockist communication pieces such as newsletters, emails and updates. + Develop and maintain existing relationships with new and existing retail partners.

Leisure & Entertainment Marketing Coordinator

• Sep 2018 - Jun 2020

- Manage monthly BAU offers across all casual outlets (4 x venues) and the Sports Bar: ideation, liaising with stakeholders, writing briefs for creative agency and digital team that meet budget and lead time requirements, signing off creative and incorporating offers into comms plan - Management of the Azure Spa & Fitness promotional plan: working alongside spa manager to develop a yearly promotional plan that involves monthly offers and involvement in Tier 1 campaigns, developed a suite of materials for the spa to strengthen the brand identity, managed the delivery of the spa's new menu roll-out - Execution of various Tier 1-3 campaigns, including developing strategies, start-to-end processes of briefing creative, digital and media, regular tracking of campaign and managing skinning/theming installs, - Management of collateral output across property - menus, general brand requirements, etc - Comms plan development to ensure all property offers are communicated to our EDM database HIGHLIGHT - Supported marketing manager with the re-positioning of Garden Kitchen & Bar which included briefing and rolling-out new menu designs, signage, theming and brand collateral. Included the project management of 2.5m chickens - liaising with builders, WH&S, engineers, etc.

Marketing Coordinator

• Jan 2016 - Aug 2018

As the Marketing Coordinator, my key responsibility is to support the Marketing Manager in driving sales and traffic to the centre through promotional marketing campaigns. My responsibilities include: - Developing and implementing the 2017/18 and 2018/19 marketing plan and budget for Australia Fair and Australia Fair Metro. - Coordinating large-scale events, such as the 2016 and 2017 Flavours of Metro Street Parties. - Plan promotional activities and event activation's around key retailing periods: Mother's Day Campaign, School Holiday Entertainment, Christmas, etc. - Management of digital marketing platforms, including managing content schedule and paid advertisements, across various platforms including Facebook and Instagram - recorded a growth in followers, reach and engagement by over 40% since position commencement. - Booking ATL and BTL media - OOH, digital, social media, print and radio. - Management of the Australia Fair and Australia Fair Metro website using a Wordpress based content management system. - Creating engaging EDMs for a database of over 4000 customers through Mailchimp. - Drafting of various forms of retailer communications, such as memos and monthly retailer newsletter. - Monthly reporting on campaign performance results and social media growth. - Liaising and briefing external clients/suppliers such as graphic designers, visual merchandisers, public relation agencies etc.

Intern

• Jan 2015 - Jun 2015

SASS Management, AE Artists, Que Models and The Social Agency - Research of various social media platforms, agencies and clients - Pitching representation for influencers to join The Social Agency - Entering and updating talent into various casting systems - Social media management, blogging and website management - Newsletter campaigns and alerts for talent (created on Mailchimp) - General reception and office administration SASS Management, AE Artists, Que Models and The Social Agency - Research of various social media platforms, agencies and clients - Pitching representation for influencers to join The Social Agency - Entering and updating talent into various casting systems - Social media management, blogging and website management - Newsletter campaigns and alerts for talent (created on Mailchimp) - General reception and office administration

Events, Communications & Partnerships Intern

• May 2015 - May 2015

Undertook a 3 week internship at Business Chicks in Sydney. I had the opportunity to work alongside all of the different departments within the company - Events, Communications, Partnerships and Membership. Responsibilities included: - Transcribing interviews - Content research for Latte Magazine - Sourcing contacts for the partnership database - Communicating with Business Chicks members (32,000 members across Australia) - Updating of event guest lists - Sourcing event suppliers across Australia - Bump in and bump out alongside general event assistance duties at the Sydney Tara Moss lunch event.

Marketing & Events Intern

• Jul 2014 - Aug 2014

- Head Events Coordinator - Fashions on the Field - Assisted marketing coordinator with the planning of the media function, launch party and Miss Show Girl competition. - Social media and website management including responding to customer queries, concerns and feedback - Run sheet development - Head Events Coordinator - Fashions on the Field - Assisted marketing coordinator with the planning of the media function, launch party and Miss Show Girl competition. - Social media and website management including responding to customer queries, concerns and feedback - Run sheet development

Public Relations Intern

• Apr 2014 - Apr 2014

- Securing interviews for talent - Drafting media releases and biographies on Mail Chimp - Research of future events - Securing interviews for talent - Drafting media releases and biographies on Mail Chimp - Research of future events