Katelyn Strobel
Co-founder & CEO at Envelope (YC S23)- Claim this Profile
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Bio
Experience
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Envelope (YC S23)
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United States
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Financial Services
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1 - 100 Employee
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Co-founder & CEO
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Dec 2022 - 1 year 1 month
Join the beta at www.envelopemoney.com. Join the Discord: https://discord.com/invite/hTAQ72wz3g We're a dynamic gamified banking platform striving to become the ultimate financial app for our generation. Crafted to serve as the central hub for your finances, our app provides you with personalized account/routing numbers and a tangible Visa card. By seamlessly integrating direct deposits and enabling automated management of bills, expenses, goals, and everyday expenditures through… Show more Join the beta at www.envelopemoney.com. Join the Discord: https://discord.com/invite/hTAQ72wz3g We're a dynamic gamified banking platform striving to become the ultimate financial app for our generation. Crafted to serve as the central hub for your finances, our app provides you with personalized account/routing numbers and a tangible Visa card. By seamlessly integrating direct deposits and enabling automated management of bills, expenses, goals, and everyday expenditures through digital envelopes, we empower our members to take full control of their financial journey. Show less
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YouTube
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United States
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Technology, Information and Internet
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700 & Above Employee
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Content Creator
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Sep 2019 - 4 years 4 months
I run a YouTube channel with my husband documenting our life and relationship working in tech. Our videos have received 7+ million views and over 350K hours of watch time with 75K Subscribers. We've also had the opportunity to work with incredible brands including Skillshare, Curology, Audible etc.
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AppLovin
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United States
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Software Development
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700 & Above Employee
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Senior Analyst, Business Development
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Dec 2019 - Dec 2020
Recent Exit— gave me the funds to start my company. I managed millions of dollars in monthly mobile advertising spend and revenue for brands like Apple Card, Credit Karma, Acorns, Digit, Amazon, Calm, Postmates, Pandora, Nike, Wish, EA, and many gaming studios. I am an expert in user acquisition, mobile monetization, attribution & tracking, targeting, go-to-market strategy, ad creation, and A/B testing.
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Analyst, Growth Partnerships
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Nov 2018 - Dec 2019
San Francisco Bay Area
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Sales Business Development
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Apr 2018 - Nov 2018
San Francisco Bay Area
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Brigham Young University
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United States
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Higher Education
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700 & Above Employee
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Student Body Vice President
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Apr 2017 - May 2018
Provo, Utah Area Oversaw 100+ volunteers during election campaign, resulting in 55% of final day vote Used social media campaign to generate record breaking student engagement with 418K organic social video media impressions Increased student service events’ reach using demographic targeting Coordinated and supported 350+ student activities, clubs, and councils across 33,000 student campus
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Brigham Young University Marriott School of Business
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United States
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Higher Education
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300 - 400 Employee
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Crocker Innovation Fellow
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Jan 2017 - Jan 2018
Provo, Utah Area • Prototyped, Tested, and Developed iOT medical device for aging adults • Won $15,000+ in Competitions, Grants, and Funding Best Idea-- Social Venture Academy Best Product -- Social Venture Academy Third Place -- BYU Business Model Competition Finalist-- Utah Entrepreneur Challenge
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Education
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Brigham Young University Marriott School of Business
Bachelor of Science (B.S.), Business Administration and Management