Senior Digital Marketing Strategist

• Nov 2020 - Present

Digital Marketing Strategist

• May 2017 - Nov 2020

Creates data-driven digital strategies for client websites in B2B and B2C industries. Develops strategic plans for future content development, SEO optimization, email marketing campaigns, and organic and paid social advertising efforts. Conducts user interviews to inform website efforts and marketing personas. Builds website sitemaps and wireframes to assist in website development. Led the research, transition, and migration to a new email marketing and marketing automation platform. Blogs on digital marketing topics relating to email marketing, social media, SEO and content marketing.Teaches free workshops and webinars on digital topics for clients and community members. Show less

Adjunct Instructor

• Sep 2022 - Present

Teaches courses within the School of Information Studies Teaches courses within the School of Information Studies

Social Media Coordinator

• May 2015 - May 2017

Managed social accounts for clients in both B2B and B2C industries, such as snow and ice removal, turf management, industrial sealing and organic home gardening. Generated reports about social successes and areas of improvement. Provided client with feedback and suggestions. Spoke at industry events about social media both in the community as well as at internal lunch and learns. Planned and ran company culture-building events such as lunch and learns and holiday parties. Assisted in the development of a company-wide internship program. Show less

Editorial Intern

• Sep 2014 - May 2015

Wrote feature stories for UW-Green Bay website and Inside alumni magazine Copyedited material to be published Wrote feature stories for UW-Green Bay website and Inside alumni magazine Copyedited material to be published

Social Media Intern

• Jan 2014 - May 2015

Researched current social media needs within the UW-Green Bay communication department. Developed a social media strategy for the department to effectively use social media. Created social media pages and regularly posted content. Researched current social media needs within the UW-Green Bay communication department. Developed a social media strategy for the department to effectively use social media. Created social media pages and regularly posted content.

Student Ambassador

• Nov 2011 - May 2015

Gave tours of UW- Green Bay campus to prospective students Facilitated conversation among students Provided service at various events to represent the campus Gave tours of UW- Green Bay campus to prospective students Facilitated conversation among students Provided service at various events to represent the campus

Interlibrary Loan Student Assistant

• Jan 2013 - Dec 2014

Organized and shipped items being loaned to other libraries Checked in and prepared items being returned to be re-shelved Organized and shipped items being loaned to other libraries Checked in and prepared items being returned to be re-shelved

Americorps Vista

• Jun 2014 - Aug 2014

Created and implemented outreach activities for children at summer school sites Helped to sign children up for the summer reading program and distributed prizes Kept track of statistics in order to document success Created and implemented outreach activities for children at summer school sites Helped to sign children up for the summer reading program and distributed prizes Kept track of statistics in order to document success

Alumni Phone-A-Thon Caller

• Sep 2012 - Apr 2013

Called UW-Green Bay alumni in order to update contact information and ask for a donation. Worked independently Called UW-Green Bay alumni in order to update contact information and ask for a donation. Worked independently