Katelyn Youngblood

Digital Marketing Strategist at University of Dayton Center for Leadership
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Location
Dayton, Ohio, United States, US

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Experience

    • United States
    • Education
    • 1 - 100 Employee
    • Digital Marketing Strategist
      • May 2023 - Present

      -Curate compelling and consistent social media posts that embody UDCL’s brand voice and ethos, using platforms like Canva, for efficient design and visual storytelling. -Measure the impact and effectiveness of our digital communication strategies by using Buffer to track and analyze social media analytics; have actively reengaged the business Instagram and have increased impression rates by 14% in two months. -Uphold the University of Dayton's brand identity by closely familiarizing and maintaining the established brand guidelines in order to ensure all communication materials align seamlessly with UD's unique branding principles. -Utilize Mailchimp to craft and disseminate engaging monthly newsletters that resonate with our target audience, effectively conveying the organization's message and updates. -Maintain a high standard of quality by meticulously proofreading all items created, checking for spelling, style adherence, punctuation, and accurate dates. Show less

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Restaurant Server
      • Jul 2022 - Present

      -Service guests with food and beverage requests in a timely, professional and friendly manner. -Multi-task and assist guests needs in a team-led atmosphere. -Service guests with food and beverage requests in a timely, professional and friendly manner. -Multi-task and assist guests needs in a team-led atmosphere.

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Public Relations Intern
      • May 2023 - Aug 2023

      -Monitored media coverage and compiled relevant articles and client mentions. -Created and maintained an ongoing expert repository of top-named physicians and employees from our clients, The Ohio State University Wexner Medical Center and The Ohio State University Comprehensive Cancer Center - James. -Researched and identified relevant journalists, bloggers, and influencers, and created and maintained media lists for future outreach. -Networked and connected with various journalists. -Assisted in drafting, proofreading, and editing of media pitches. -Assisted in planning and organizing PR events such as contacting news outlets for media kit drop offs through media pitches on behalf the American Dairy Association Mideast for the 2023 Ohio State Fair Butter Cow. -Assisted and attended the American Dairy Association Mideast Butter Cow press conference. -Assisted in creating and publishing internal newsletters for MediaSource. -Utilized Harvest to accurately record work time. -Utilized Asana for internal communications and project management. Show less

    • Retail Apparel and Fashion
    • Shift-Lead Manager
      • Jul 2019 - Jun 2022

      -Provide excellent customer service in a skilled retail environment, assign/delegate daily tasks for associates and manage performance of staff. -As a manager, I helped to facilitate record breaking sales as a new small-owned business and managed cash flow. Additionally, I took part in representing our brand through social media mediums like Instagram and FaceBook through the creation of posts, live shows and short videos. -Provide excellent customer service in a skilled retail environment, assign/delegate daily tasks for associates and manage performance of staff. -As a manager, I helped to facilitate record breaking sales as a new small-owned business and managed cash flow. Additionally, I took part in representing our brand through social media mediums like Instagram and FaceBook through the creation of posts, live shows and short videos.

Education

  • University of Dayton
    Bachelor of Arts - BA, Communication, Public Relations
    2022 - 2024
  • Sinclair Community College
    Associate of Arts - AA, English Language and Literature, General
    2020 - 2022

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