Experience

尼尔森IQ中国

• China
• Information Services
• 1 - 100 Employee

• Customer Success Manager

  • Sep 2021 - Present



BRITA Group

• Germany
• Manufacturing
• 700 & Above Employee

• Senior Business Analyst-Trade Marketing

  • Apr 2017 - Aug 2021

  1.Business analysis of by sub channel monthly business progress monitoring and building relative analysis template. 2.Pricing management and strategy build involvement for offline/online/Gift channels pricing analysis and impact prediction. 3.Trade investment effectiveness analysis of post evaluation for trade investment efficiency by different channel and pre-evaluation for trade project as promotion activities. 4.eCom analysis and shopper insights for strategy generation support. (1)T-mall flagship store promotion efficiency analysis and promotion event evaluation. (2)Consumer shopping behavior analysis including existing and new users’ purchased product/frequency/price. (3)eCom platforms feature and correlation analysis of pricing and business performance trend. 5.Project base involvement to provide data analysis and insight. (1)Dragon cities house penetration estimation model building for target setting and investment analysis. (2)Annual business plan key driver quantification and build business target full picture.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Sales Analysis Supervisor

  • Apr 2016 - Mar 2017

  1.Create and modify valuable analysis report to current sales status based on actual shipment,innovation,promotion,forecast for sales team and leadership team,and help to find out the key points for brand,MU or channel performance,including new product listing process tracking, the pipeline progress of new product by customer level tracking,city coverage performance and so on. 2.Monitor BO system,communicate with IT team to solve BO issue.Create BO template according to business requires and updated the current template based on the new changes.Provide data support for Promote system. 3.Monitor the China.IT shipment and sales report.Closely work with IT to solve the problem about the report.Make sure the entire user can get correct sales information timely. 4.Monitor projects relative to BO system and report. Update accordingly Neilsen City information in SAP and BO,timely modify and update relative city coverage performance report.



TNT

• Netherlands
• Freight and Package Transportation
• 700 & Above Employee

• Senior Business Analyst

  • Nov 2012 - Mar 2016

  1.Build sales database,provide data information and analysis to support management of business performance, efficiency, profitability and cost management. 2.Design and develop visualized deep reports for key account management team,perform monthly review and analyse KPIs in different dimensions and interpret variance against forcast and prior year,support sales to monitor the customers and business. 3.Prepare budget and forcast and handle incentive relative calculation for key account management team including sales incentive model building and testing,setting new relative process,cascade and communicate new scheme with sales. 4.Provide data analysis,communication and system updating for projects to establish a winning KAM channel including KAM restructure and new portfolio setting,target setting,IMP code management and vertival market information organization. 5.Participate the programs of marketing and channel campaigns,AMEA campaigns,orange club and so on to provide analysis.Provide monthly dashboard report for finance.



Tesco

• United Kingdom
• Retail
• 700 & Above Employee

• Buyer Management Trainee

  • Jul 2010 - Nov 2012

  1.Negotiate and communicate with suppliers, choose the proper product to range all the promotion activities,and cooperate with the supporting departments such as marketing,SRD,the price team and finance to make sure the promotion activities could lead to a good result;participate in the negotiation of the contract. 2.Data analysis,judge the sustainability of more than 50 suppliers by the analysis of the data,and make a different scheme to manage the vendors of different situation. do the forecast of the sale and prepare for contract negotiations;manage the stock. 3.Do the forecast of the promotion and new products,and monitor the healthy stock level of the good-selling products in stores to insure the sales. 4.New store projects,including the new supplier's contract,promotion activities and system update;push the suppliers to get a rate to 95% of delivery level. 5.Market research,do the market research of competitors for the better display of goods and prices which ensure the competitiveness of our store range.