Katelyn Russell, CMP
Director, Member Engagement at International Franchise Association- Claim this Profile
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Bio
Credentials
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Certified Meeting Planner
Events Industry CouncilNov, 2019- Nov, 2024
Experience
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International Franchise Association
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United States
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Non-profit Organizations
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100 - 200 Employee
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Director, Member Engagement
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Nov 2022 - Present
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Senior Manager, Member Engagement
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Nov 2021 - Nov 2022
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Manager, Member Engagement
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Oct 2020 - Nov 2021
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Consumer Technology Association
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United States
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Computers and Electronics Manufacturing
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100 - 200 Employee
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Manager, CES Operations
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Dec 2019 - Aug 2020
Supervised onsite installation, execution, and teardown to ensure production needs such as audio/visual, furniture, décor, and signage requirements were met for 25+ meetings, lounges, and staff offices at Consumer Electronics Show (CES), a yearly international technology trade show hosting over 170K industry professionals. • Company expert for CES work order system quickly adapting to system processes, creating new or amending existing orders per staff requests, and setting up employees and vendors into 2021 system • Reviewed, negotiated, and processed vendor contracts with oversight from legal department • Oversaw post-show processes including recording meeting notes from staff and vendor debriefs, compiling show and vendor data reports, and reconciling invoices and budgets Show less
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International Franchise Association
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United States
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Non-profit Organizations
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100 - 200 Employee
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Senior Manager, Conferences
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Nov 2018 - Dec 2019
Directed end-to-end design and organization of 5-8 yearly in-person conferences and webinars ranging from 150-4K attendees to include creating and tracking conference budgets, sourcing and contracting vendors, MEO and BEO management, collaborating with stakeholders on program development, fulfillment of sponsorship deliverables, onsite execution, and post-conference follow-up.• Strategic development and organization lead of new conference which exceeded budgeted revenue and attendance numbers by 75% and was extended in size its second year• Facilitated creation and production of event and marketing materials, including key messages, scripts, talking points, brochures, program books, invitations, briefing materials, and conference PowerPoint presentations• Produced conference function sheets confirming room setups, audio/visual and telecommunications needs, and food and beverage orders were approved by session owners and updates were disseminated to vendors• Analyzed and compiled attendee data, event evaluation summaries, and marketing campaign impact into reports and recommendations presented to senior leadership aiding in event content and logistical decisions• Department CRM database and website champion overseeing accurate development, maintenance, and standard operating procedure training of event related aspects on new platforms• Supervised and onboarded Conferences Coordinator Show less
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Manager, Conferences
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May 2016 - Nov 2018
Acted as main contact to conference session speakers - 170 speakers across 50+ sessions for largest event - ensuring presentation requirements were understood, travel and accommodations were booked, audio/visual needs were met, and proper session and speaker information was added to website and mobile app.• Organized production of webinars through scheduling system checks with speakers, creating agendas, and working with platform provider to setup registration page, attendee emails, and post-meeting reports• Researched, sourced, recommend, and secured new event vendors and technology partners• Managed IFA’s presence at nationwide franchise trade shows by designing and ordering 20’ x 20’ booth setup, coordinating shipments of event materials, booking staff accommodations, and creating staff work schedules• Provided ad hoc administrative support including coordinating mailings, maintaining inventory of event supplies, managing staff and attendee accommodations, developing event schedules, and fielding member requests Show less
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Northern Virginia Technology Council (NVTC)
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Non-profit Organizations
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1 - 100 Employee
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Events Manager
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Aug 2015 - May 2016
Organized monthly networking receptions, executive dinners, and committee events from initial development and event design, through onsite management and post-event follow-up. Provided direct support to senior director on organizing signature events such as award ceremonies, sport tournaments, and gala dinners.• Controlled development, expense tracking, and reconciliation of meeting and event budgets• Facilitated cross-functional collaboration to review and update meeting agendas, event programs, marketing materials, event signage, and awards Show less
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Registration Coordinator
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Dec 2012 - Aug 2015
Controlled all registration functions for monthly meetings and events including collection and processing of fees and forms, timely response to registration inquiries, composing attendee correspondence, ensuring attendee badge accuracy, and pulling attendee and event data into requested report formats.• Maintained accurate filing of sponsorship and registration forms, published event materials, and mailing lists• Updated event and registration website content utilizing HTML and innovative design principles Show less
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Walt Disney World
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United States
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Entertainment Providers
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700 & Above Employee
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Merchandise Hostess
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Jun 2012 - Nov 2012
Provided guests from around the world with high quality service by modeling Disney’s Four Keys Service Basics in a fast paced retail environment with annual zone sales in excess of $20 million • Assisted coordinators with cash handling and register bank out procedures as a result of being money room proficient • Recognized by management as a “Great Service Fanatic” for displaying flexibility and efficiency to co-workers and guests Provided guests from around the world with high quality service by modeling Disney’s Four Keys Service Basics in a fast paced retail environment with annual zone sales in excess of $20 million • Assisted coordinators with cash handling and register bank out procedures as a result of being money room proficient • Recognized by management as a “Great Service Fanatic” for displaying flexibility and efficiency to co-workers and guests
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Virginia Tech
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United States
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Higher Education
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700 & Above Employee
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Events Intern
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Jan 2012 - May 2012
Collaborated on the design, organization, and volunteer staffing of 25+ events that occurred during ‘Spring Family Weekend’ - which held an attendance rate of over 2,500 students and families • Facilitated communication between participating campus departments and community businesses • Complied meeting agendas, brochures, and briefings into binders for departmental meetings Collaborated on the design, organization, and volunteer staffing of 25+ events that occurred during ‘Spring Family Weekend’ - which held an attendance rate of over 2,500 students and families • Facilitated communication between participating campus departments and community businesses • Complied meeting agendas, brochures, and briefings into binders for departmental meetings
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TJ Maxx
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Christiansburg, VA
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Merchandise Clerk
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Oct 2009 - May 2012
• Successfully maintained visual displays while engaging guests and completing work assignments • Partnered with co-workers and management to complete assigned projects including building merchandise features and displays • Worked as cashier interacting with customers and handling cash and credit transactions • Successfully maintained visual displays while engaging guests and completing work assignments • Partnered with co-workers and management to complete assigned projects including building merchandise features and displays • Worked as cashier interacting with customers and handling cash and credit transactions
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Applebee's Neighborhood Grill + Bar
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United States
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Restaurants
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700 & Above Employee
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Hostess
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Jan 2008 - Aug 2011
Delivered exceptional guest service to customers in person and over the phone while successfully managing multiple work tasks under pressure. Delivered exceptional guest service to customers in person and over the phone while successfully managing multiple work tasks under pressure.
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Marine Corps Systems Command
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United States
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Armed Forces
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700 & Above Employee
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Business Intern
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Jun 2010 - Aug 2010
Organized and maintained confidential files and contract materials for defense acquisition program, and assisted Office Manager with other daily tasks and responsibilities. Organized and maintained confidential files and contract materials for defense acquisition program, and assisted Office Manager with other daily tasks and responsibilities.
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Education
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Virginia Tech
Bachelor of Arts (B.A.) - Dual Degree, Communication, Public Relations ; Theatre and Cinema