Katelyn Peter

Chief of Staff at Stellar Image Studios
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Contact Information
us****@****om
(386) 825-5501
Location
Kansas City Metropolitan Area

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Experience

    • United States
    • Media Production
    • 1 - 100 Employee
    • Chief of Staff
      • Feb 2023 - Present

    • United States
    • Printing Services
    • 1 - 100 Employee
    • Director Of Marketing And Business Development
      • Oct 2019 - Present

      •Executes any/all requests of management necessary to effectively operate the department/company and realize 8.9% year-over-year gross revenue growth, more than doubling the industry average growth rate •Retained 100% of Tier 1 and 2 accounts by conducting biweekly customer interviews to identify workflow bottlenecks and implement process improvements •Contributed to a 16% increase in sales over two years by revising pre-existing marketing strategies, positioning, and event organization •Co-presents with the sales team on Tier 1 Accounts, contributing $8M in new sales in 2020 and 2021 •Partners with CEO to understand current state of the business, conduct competitive research/analysis, monitor key metrics for health, and prioritize competing initiatives •Designed and distributed annual employee engagement survey and presented recommendations to the executive leadership team based on analysis of results •Built out custom dashboards/analytics for sales department to efficiently forecast and track pipeline •Lead all HR Manager responsibilities for a 8 month interim, including recruiting/hiring, distributing performance evaluations, providing compensation budgets, maintaining COVID protocol, planning engagement initiatives, etc. •Develops and continuously improves upon all internal/external new/existing communication mediums (PPT, white papers, product sell sheets, etc.) •Redesigned and developed company disaster contingency plan by collaborating with key stakeholders and department heads Show less

    • United States
    • E-Learning Providers
    • 1 - 100 Employee
    • Product Manager
      • Mar 2019 - Oct 2019

      •Lead monthly strategic, metric-driven discussions with a group of cross functional directors to discuss market needs, provide customer feedback, share competitive intel, and prioritize feature enhancements on behalf of customers •Lead weekly interviews with customers and prospects in order to identify market pain points and validate roadmap investments •Implemented a new process for centralizing and quantifying internal and external feature requests •Lead a group of cross-functional stakeholders to improve the customer onboarding experience by identifying existing gaps in the user flow and implementing new touch points across a variety of platforms •Established and implemented best practices for documentation and training materials across the product and engineering teams Show less

    • United States
    • Software Development
    • 1 - 100 Employee
      • Oct 2016 - Feb 2019

      Accomplishments:•Sought out additional opportunities to generate revenue that resulted in a 22% increase in overall volume•Identified and prioritized an initiative to realize a cost savings of ~$100k per year•Realized the opportunity to increase site traffic by 15%•Lead the successful sunset and migration of a legacy product•Lead needs assessment and launch of existing product to a new marketRole Responsibilities:•Responsible for defining strategy and long-term vision for GTM products through independent research and systematically working with customers and internal teams including engineering, customer success, marketing, finance, and sales•Responsible for defining the evolving competitive intelligence landscape through conversations with key stakeholders and independent research for board readouts and annual roadmap•Conducts quarterly win/loss interviews in order to identify customer pain points and validate roadmap investments•Reviews and provides recommendations for RFPs•Establishes H0, H1, and H2 vision and messaging for all GTM products Show less

      • Oct 2015 - Oct 2016

      •Represented the voice of the customer to a software development team•Responsible for defining market problems and communicating solutions to these problems in the form of software requirements•Wrote user stories and specified acceptance criteria for enhancements to the software•Reviewed, refined, ordered, and prioritized the feature, defect, and maintenance backlogs for the development team according to the product vision, executive direction, and stakeholder input and feedback.•Negotiated priorities, scope, and schedule•Participated in technical release planning•Responsible for monitoring progress and making constant adjustments based on larger strategic objectives.•Coordinated and prepared internal software training material.•Provided timely information and decisions to both internal and external stakeholders Show less

      • May 2014 - Oct 2015

      • Engaged with customers post-implementation via inbound phone, online chat, and ticketing requests to maintain a 98% retention rate• Established a process to ensure all customers successfully go live with the product post-implementation• Designed content for monthly webinars to serve as refresher courses for customers• Identified, analyzed, and documented technical issues with software functionality, user interface, and content and reported defects to software developers• Developed content and recorded training videos for a monthly newsletter that communicated new features and success stories to customers by collaborating with the product and marketing teams Show less

    • United States
    • Entertainment Providers
    • 200 - 300 Employee
    • Student
      • Sep 2017 - Jun 2018

      Student in the Improv Program at The Second City Training Center Student in the Improv Program at The Second City Training Center

    • United States
    • E-Learning Providers
    • 1 - 100 Employee
    • Digital Content Specialist
      • May 2013 - Aug 2013

      • Managed, created, and audited over 10,000 pieces of content for a new teacher’s online course • Developed and tested lesson assessments for multiple courses • Coordinated multiple course updates including content, image, and remixing of lessons • Managed and trained another intern to assist with course creation • Assisted in the creation of online storefronts for diocese partners • Managed, created, and audited over 10,000 pieces of content for a new teacher’s online course • Developed and tested lesson assessments for multiple courses • Coordinated multiple course updates including content, image, and remixing of lessons • Managed and trained another intern to assist with course creation • Assisted in the creation of online storefronts for diocese partners

    • United States
    • Printing Services
    • 1 - 100 Employee
    • Intern
      • Jun 2007 - Aug 2012

      • Performed department analysis and developed an improved system for organizing ink plates • Managed projects that involved over 5,000 price adjustments • Performed department analysis and developed an improved system for organizing ink plates • Managed projects that involved over 5,000 price adjustments

Education

  • University of Kansas - Graduate School of Business
    Master of Business Administration (M.B.A.), Business Analytics
    2014 - 2016
  • University of Kansas
    Bachelor's Degree, Management and Leadership
    2010 - 2014

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