• Feb 2022 - Present

- Train & manage new digital team members- Plan, present, execute, and optimize social media and programmatic advertising campaigns - Work directly in social media ad managers- Collaborate with multiple vendors & DSPs- Effectively communicate with clients daily - Create & manage Google Data Studio reporting dashboards - Enhance digital marketing knowledge through certifications, attending conferences, and reading the latest marketing news

• Apr 2018 - Feb 2022

- Determined effectiveness of clients’ campaigns utilizing Google Analytics and other reporting dashboards- Developed and managed paid social media marketing strategies - Developed and managed programmatic display and video marketing strategies - Created ad copy, headlines, and simple display images - Wrote weekly and monthly analytics reports for clients- Enhanced digital marketing knowledge through certifications, attending conferences, and reading the latest marketing news Show less

• Feb 2018 - Apr 2018

• May 2017 - Sep 2017

- Managed Facebook and Twitter profiles with Sprout Social- Replied to user messages, comments, and emails, followed/friended users- Created social media posts for Facebook and Twitter- Utilized MailChimp to gather email marketing analytics- Improved existing infographics with Canva

• Jan 2017 - May 2017

- Interviewed students and faculty in-person and through email- Wrote profile for naz.edu based on interviews geared towards prospective students- Edited naz.edu through online editing tool- Proofread work of staff in department utilizing Associated Press Style guidelines- Researched other college websites to create new ideas for naz.edu

Cafe Manager

• Aug 2016 - Sep 2017

- Performed HR functions- Interviewing, hiring, training, and discipline - Managed inventory and ordering of all beverage, food, and non-food items - Maintained proper documentation for both the company and NYS Dept. of Health - Created weekly schedule using When To Work/ When I Work programs - Performed all tasks of a barista- prepared food and drinks, provided customer service, cash handling - Performed HR functions- Interviewing, hiring, training, and discipline - Managed inventory and ordering of all beverage, food, and non-food items - Maintained proper documentation for both the company and NYS Dept. of Health - Created weekly schedule using When To Work/ When I Work programs - Performed all tasks of a barista- prepared food and drinks, provided customer service, cash handling

Bookseller

• Dec 2014 - Aug 2016

- Provided customer service over the phone and in-person - Fulfilled online textbook and merchandise orders - Generated new clothing items - Utilized inventory systems to order and track food, textbooks, and merchandise - Provided customer service over the phone and in-person - Fulfilled online textbook and merchandise orders - Generated new clothing items - Utilized inventory systems to order and track food, textbooks, and merchandise

Customer Service Lead

• Jul 2010 - Sep 2014

- Managed a team of cashiers, cart associates, and customer service desk associates - Trained new employees for cashier and cart associate positions - Solved all customer and employee issues while on shift - Provided customer service on register when needed - Balanced cashier and change tills at the end of each shift, completed proper paperwork and deposits - Managed a team of cashiers, cart associates, and customer service desk associates - Trained new employees for cashier and cart associate positions - Solved all customer and employee issues while on shift - Provided customer service on register when needed - Balanced cashier and change tills at the end of each shift, completed proper paperwork and deposits