Katelyn Ideus

Director of Strategic Communications And Engagement at National Strategic Research Institute at the University of Nebraska
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Contact Information
us****@****om
(386) 825-5501
Location
Lincoln, Nebraska Metropolitan Area
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Morgan Zumpfe

Katelyn is bold, strategic, and an amazing woman to work for. I throughly enjoyed learning from her; her organization and creative skills are second to none. As time went on, she became a mentor, an encourager, and the ultimate example of #ladyboss in my life. The RFI podcast has been a brainchild of Katelyn’s, and it’s been exciting to see it grow and forge it’s way in the podcast world, where others in the industry haven’t even dared to go. I am so grateful to have learned from Katelyn.

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Credentials

  • PRSA Crisis Communication Certificate Program
    Public Relations Society of America (PRSA)
    Dec, 2017
    - Oct, 2024

Experience

  • National Strategic Research Institute at the University of Nebraska
    • United States
    • Research
    • 1 - 100 Employee
    • Director of Strategic Communications And Engagement
      • Jul 2023 - Present

      Leads a team responsible for brand, communications and engagement strategy development and implementation. Works to advance NSRI toward its mission and objectives by increasing the number of and quality of engagements and impacts with potential customers, current customers, researchers, students, partners and stakeholders. Creates and implements a proactive, innovative and comprehensive external relations strategy that successfully positions NSRI, its experts and its work and mission to inspire engagement, garner resources and leverage impact. Show less

    • Director of Communications And Public Relations
      • Sep 2020 - Jul 2023

      At a high-level, I planned, organized and implemented communication-related activities that included NSRI staff, collaboration with the University communication staff and clients; proactively initiated projects that communicated the vision and work of the institute, guided projects through the system, kept detailed records of the life of the project, managed schedules and budgets for each project, and analyzed metrics to determine the success of tactics and strategies.

    • Director of Communications And Public Relations
      • Jul 2019 - Aug 2020

      From July 1, 2019 - August 31, 2020, I supported NSRI in this role part-time while continuing to support the Rural Futures Institute at the University of Nebraska. At a high-level, I planned, organized and implemented communication-related activities that included NSRI staff, collaboration with the University communication staff and clients; proactively initiated projects that communicated the vision and work of the institute, guided projects through the system, kept detailed records of the life of the project, managed schedules and budgets for each project, and analyzed metrics to determine the success of tactics and strategies. Show less

  • Lincoln Performance & Sports Medicine
    • United States
    • Medical Practices
    • 1 - 100 Employee
    • Co-Owner
      • Sep 2019 - Present

      My husband and I launched Lincoln Performance & Sports Medicine September 4, 2019. A physical medicine practice, LPSM brings together the art and science of movement — leading rehab, coaching, functional medicine with data collection and analysis. Dr. Tyler truly believes that people can care for themselves when empowered with education and guided by leading rehab approaches. He listens to patients and works with them and other health care professionals to move them from in pain to out of pain and/or from feeling great to feeling phenomenal. Call to schedule — (402) 480-7070. sportsmedlincoln.com @sportsmedlincoln on Facebook and Instagram. Show less

  • Rural Futures Institute at the University of Nebraska
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Director of Communications and Public Relations
      • Aug 2016 - Aug 2020

      The Rural Futures Institute at the University of Nebraska worked to empower rural communities across the country and around the world by convening, connecting and empowering rural leaders in the areas of technology, rural-urban collaboration and leadership development, specifically inclusion.I was proud to serve as a strategist and communications leader for the organization as I was completely bought into the mission. I truly believe that we were on the forefront of how to think about rural community development in a 21st century way. We understood that what had been done wouldn't work going forward. The pandemic proved that. With our focus on technology, specifically connectivity, we were ready to dive in with rural communities around the world. Our focus on inclusion was also extremely relevant in the narrative of the country in 2020. In this role, I accomplished the following.Within the first year I:• Built all administrative functions and work-flows needed for a professional communications department• Produced a brand guide (bit.ly/RFIGuide)• Launched a redesigned website• Presented on behalf of RFI• Started a RFI communications internship program (went on to have 16 interns)In total I earned:• 46% increase in total website users• 44% increase in new users• 38% increase in website sessions• 30% increase in web page-views• 3,500+ social media followers* nearly 10,000 unique downloads on the Rural Futures Podcast• Multiple regional media placements Show less

    • Podcast Producer
      • May 2018 - May 2019

      As our high-tech, globalized world continues to collide with the values, principles and ethics of humanity, the Rural Futures Institute at the University of Nebraska is breaking into the currently polarizing narratives of the rural-urban divide, technology development and the future of work through its weekly podcast, “Rural Futures with Dr. Connie.”Exploring the intersections of technology and what it means to be human, this podcast is for achievers to expand their perspective for social justice, economic growth and leadership through the lenses of exponential change, disruptive leadership and the evolution of humanity. Guests include futurists, business innovators and researchers who are smashing barriers for the sake of a thriving rural-urban future. Show less

  • University of Nebraska Online
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Assistant Director of Marketing and Communications
      • Apr 2013 - Aug 2016

      This position was a continuation of my previous position, just in a new capacity within Online Worldwide. In this position, I contributed significantly to a 17% enrollment increase during the 2016-2017 school year. In this position, I: • Developed strategic marketing & communications plans for each year • Lead, managed, executed strategic initiatives, projects & tactics • Coordinated departments to create consistent, on-brand messaging • Researched audiences & competition to substantiate decisions, gain insight • Established and maintained brand identity and personality throughout outlets • Wrote content: releases, features, social media, website, e-mails, video, advertisements, etc. • Conducted ongoing audits of website, social media & communications to improve performance • Managed workload & training of two student interns and 40% of administrative project associate Show less

  • University of Nebraska-Lincoln
    • United States
    • Higher Education
    • 700 & Above Employee
    • Assistant Director of Marketing
      • Oct 2011 - Apr 2013

      Worked to increase enrollments in UNL's online undergraduate, graduate and high school programs. Specific duties included: - Marketing strategy and planning - Content development - Social media - Ad placements - Creative liason Worked to increase enrollments in UNL's online undergraduate, graduate and high school programs. Specific duties included: - Marketing strategy and planning - Content development - Social media - Ad placements - Creative liason

  • Nelnet
    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Corporate Communications Writer
      • Oct 2010 - Oct 2011

      - Supported the marketing department through project management and copy writing for internal campaigns - Planned, wrote and administered internal portal - Worked with company leadership and employees to write and send three company-wide eNewsletters - Supported the marketing department through project management and copy writing for internal campaigns - Planned, wrote and administered internal portal - Worked with company leadership and employees to write and send three company-wide eNewsletters

  • SSM Health St. Louis
    • United States
    • Hospital & Health Care
    • 1 - 100 Employee
    • Physician Communications Specialist
      • Feb 2009 - Oct 2010

      At SSM Cardinal Glennon Children’s Medical Center I worked to establish relationships between community physicians and the Saint Louis University faculty physicians. These relationships were essential to our referral-based business. My specific campaigns, strategies and tasks included: • Developed, wrote & designed 16-page quarterly marketing magazine & two-page internal biweekly newsletter • Developed, marketed & executed online continuing medical education programs • Wrote & designed several marketing materials for various hospital initiatives • Planned & hosted ten educational conferences & networking events ranging from 10-350 people in size Show less

Education

  • University of Nebraska-Lincoln
    Master’s Degree, Advertising & Marketing
  • University of Nebraska-Lincoln
    Bachelor’s Degree, News-Editorial & Broadcast Journalism

Community

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