Experience

MainBuilt

• United States
• Construction
• 1 - 100 Employee

• Marketing Manager

  • Jan 2022 - Present

  -Strategizes directly with executive team to establish and execute all marketing initiatives. -Co-create and launch e-commerce business, House of Blum.Visualize and manages each aspect of the business since established in 2021: marketing, logistics, processes, and production. -Lead company rebrand to unify two established branding suites into one. Collaborated with marketing consultant to develop new vision, branding, messaging, and execution. Corresponded deliverables to executive team and staff. -Tracks marketing analytics to project growth and pivot marketing efforts to meet goals. Implements paid social media advertising campaign to increase reach and engagement. Grew social media following by 33% since January 2023. -Creates an omni-channel marketing strategy to streamline brand messaging across marketing channels: emails, website, social media, and print. Show less



MEGHAN BLUM INTERIORS

• United States
• Design

• Marketing Manager

  • Apr 2021 - Present

  -Strategizes directly with executive team to establish and execute all marketing initiatives. -Co-create and launch e-commerce business, House of Blum.Visualize and manages each aspect of the business since established in 2021: marketing, logistics, processes, and production. -Lead company rebrand to unify two established branding suites into one. Collaborated with marketing consultant to develop new vision, branding, messaging, and execution. Corresponded deliverables to executive team and staff. -Tracks marketing analytics to project growth and pivot marketing efforts to meet goals. Implements paid social media advertising campaign to increase reach and engagement. Grew social media following by 33% since January 2023. -Creates an omni-channel marketing strategy to streamline brand messaging across marketing channels: emails, website, social media, and print. Show less



Iowa Ortho

• United States
• Medical Practices
• 1 - 100 Employee

• Business Development Assistant

  • Aug 2020 - Apr 2021

  -Analyzed data relating to social media, website traffic, Google Analytics, and reputation management providers. Interprets data and presents to the Business Development team to improve customer digital experiences. -Developed strategic social media strategies that align with provider goals and target markets. Pulls multiple demographics data to target campaigns. -Created a professional relationship with multiple external vendors to collaborate on marketing efforts. -Created two social media marketing campaigns to drive a targeted service. Show less



Wellmark Blue Cross and Blue Shield

• United States
• Insurance
• 700 & Above Employee

• Brand Marketing Intern

  • Jan 2020 - May 2020

  -Engaged with internal and external teams to collaborate on brand development and rebrand, marketing messaging, social media content, and graphic design needs (logo, social media advertisements, print media, environmental signage, website templates) for 30,000+ persons event, Grand Blue Mile. -Assisted in various communication activities- news releases, feature stories, newsletters, website copy, and email campaigns to drive event registration and awareness. Engaged in B2B and B2C communication. -Coordinated marketing projects through multiple areas of the department- including Public Relations, Graphic Design, Communications, Logistics, and Brand Marketing. Show less



CO-OP Financial Services

• Marketing Coordinator Intern

  • May 2019 - Aug 2019

  My internship at CO-OP Financial Services has provided me vast opportunities to practice marketing, research, and coordination in a corporate setting. My time at CO-OP Financial Services has aided my growth in professionalism, integrity, and corporate responsibility. I have engaged in marketing analytics, project management, and remote team management. I led multiple projects with my team and coordinated a content schedule, research improvements to sales resources, and company-wide initiatives to improve corporate culture. Show less