Graduate Enrollment Marketing & Communications Specialist

• Dec 2019 - Present

Digital Marketing Specialist

• Jun 2019 - Dec 2019

- Strategizes for and executes on data-driven marketing campaigns - Utilizes social listening, CRM and CMS programs - Analyzes and advises on messaging/creative to improve brand health - Manages several simultaneous campaigns in real-time - Strategizes for and executes on data-driven marketing campaigns - Utilizes social listening, CRM and CMS programs - Analyzes and advises on messaging/creative to improve brand health - Manages several simultaneous campaigns in real-time

Social Media Manager

• Feb 2019 - Apr 2019

Manages, polishes client initiatives, particularly in the digital space. • Implements digital campaigns via Pardot, Hubspot and other marketing software• Writes and edits for client websites and collateral • Develops code and graphics

Project Coordinator

• Sep 2017 - Feb 2019

Executes and polishes digital projects for a variety of clients. • Utilizes several different kinds of software to implement campaigns • Develops video, code, copy and graphics

Editor/Copy Editor

• Aug 2017 - Oct 2017

Member of the St. Thomas Newsroom and public relations team. • Designed and managed collateral distributed university-wide • Copy edited all articles, marketing copy and internal communication Member of the St. Thomas Newsroom and public relations team. • Designed and managed collateral distributed university-wide • Copy edited all articles, marketing copy and internal communication

Copy Editor

• Jul 2016 - May 2017

Member of the Creative Services Group and responsible for the accuracy of all internal, medical and client copy. • Brand development– Assisted in the creation of a brand style guide, creative and catalog • Coding– Edited in STEP (HTML/CSS) system, assisted with STEP style guide Member of the Creative Services Group and responsible for the accuracy of all internal, medical and client copy. • Brand development– Assisted in the creation of a brand style guide, creative and catalog • Coding– Edited in STEP (HTML/CSS) system, assisted with STEP style guide

Marketing Intern

• Dec 2015 - Feb 2016

Marketing plan creation, social media outreach and management, web development. • Marketing researcher– Developed an author marketing program • Web developer– Aided in the production of a new website Marketing plan creation, social media outreach and management, web development. • Marketing researcher– Developed an author marketing program • Web developer– Aided in the production of a new website

Marketing Intern

• May 2014 - Aug 2014

• Brand creation– social presences, brand standards, website development, etc. • Wrote and edited for company blog, website • Brand creation– social presences, brand standards, website development, etc. • Wrote and edited for company blog, website

Editorial Intern/Writer

• Jan 2014 - Apr 2014

Main writer for the Editor’s Blog, researched, interviewed personalities, and wrote for the bi-monthly print publication and online-released copy. Responsible for the brand’s online presence. Main writer for the Editor’s Blog, researched, interviewed personalities, and wrote for the bi-monthly print publication and online-released copy. Responsible for the brand’s online presence.