Experience

Golden Peak Media: Creative Enthusiast Network

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Chief Content Officer

  • Jun 2022 - Present

  I lead a team of 35+ content producers and designers across platforms, including digital, mobile, social, television and print for 12 award-winning brands, including The Artist Magazine and Interweave Knits. We serve four core enthusiast verticals – quilting, sewing, artistry (painting and collecting) and crafts (knitting, crochet, beading and jewelry). Our mission is to help fine artists and crafting artisans by inspiring, educating and connecting them throughout their journey. We do this through newsletters, web sites streaming workshops, on-demand classes, print publications, the most trusted patterns, competitions, and events. Show less



Consultant

• Media Strategist

  • Jul 2019 - Present

  Consult to civic and news organizations around strategy, marketing and communications, training/coaching, and leadership development to advance their missions. Clients include the Institute for Nonprofit News, The Story Project, Plymouth Antiquarian Society, The Center for Anti-violence Education and others. Consult to civic and news organizations around strategy, marketing and communications, training/coaching, and leadership development to advance their missions. Clients include the Institute for Nonprofit News, The Story Project, Plymouth Antiquarian Society, The Center for Anti-violence Education and others.



Adweek

• United States
• Technology, Information and Media
• 100 - 200 Employee

• Head of Editorial Product & Engagement

  • Jun 2020 - May 2022

  I grow audience engagement, subscriptions and revenue by implementing a content strategy built around expert journalism and community in the advertising and marketing ecosystem. I develop strategy and use metrics-driven insights to grow our newsletter business. I coach and train to produce great content. I grow audience engagement, subscriptions and revenue by implementing a content strategy built around expert journalism and community in the advertising and marketing ecosystem. I develop strategy and use metrics-driven insights to grow our newsletter business. I coach and train to produce great content.



The Associated Press

• United States
• Media Production
• 700 & Above Employee

• Vice President/Customer Engagement

  • Apr 2016 - Jun 2019

  As first VP Engagement at AP, was tapped to build a comprehensive customer retention, account management and education strategy to drive revenue growth. • Created annual communications strategic plan and calendar for customer webinars, talking points, industry, and key account presentations.• 40 percent increase in sales with a new trial management program.• Developed engagement program for high-value accounts.• Developed web-based, video customer onboarding and training series across AP products and platforms, reaching 12,000 customers in first year.• Developed series of thought leadership AP Definitive Source webinars.• Developed AP’s social media strategy to promote the AP brand, as member of Social Media Task Force. Show less

• Vice President/Membership & Local Markets

  • Sep 2009 - Mar 2016

  Chief corporate liaison with the news cooperative’s 1,500 members and commercial customers in the U.S., leading 30+ person nationwide sales and account management team with $150 million P&L responsibility. • Consistently achieved year-over-year commercial revenue growth.• Fostered relationships at all levels of news organizations nationwide. Led negotiations with major accounts under intensely competitive circumstances.• Opened new sales channel to broaden customer base, achieving 18 percent revenue growth. • Prepared briefings for CEO and board of directors. • Presented on behalf of AP at industry conferences. • Developed and rolled out products. • Instituted twice-annual customer survey, which resulted in several projects to improve services. • Created newsletters tailored to customer segments.• Introduced strategic planning framework and quarterly management reviews. • Developed social media strategy and best practices for U.S. chiefs of bureaus.• Invited to be a member in AP’s mentoring program, and have informally mentored throughout career, especially women of color. Show less



The Associated Press

• United States
• Media Production
• 700 & Above Employee

• Business Development Director

  • 2005 - 2009

  • Revamped sales and membership account management • Worked with Corporate Communications to create brand identity for new AP Online Business Development group. • Developed strategy and marketing for AP services. Developed marketing and launch for new services including a financial data service and rollout of online video products, which won Chairman’s Prize. • Revamped sales and membership account management • Worked with Corporate Communications to create brand identity for new AP Online Business Development group. • Developed strategy and marketing for AP services. Developed marketing and launch for new services including a financial data service and rollout of online video products, which won Chairman’s Prize.