Experience

M&C Saatchi Sport & Entertainment North America

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Executive Vice President

  • May 2023 - Present

• Senior Vice President

  • Dec 2021 - May 2023

• Vice President

  • Jan 2020 - Dec 2021



ifaw

• Non-profit Organizations
• 200 - 300 Employee

• Deputy Vice President, Global Brand Marketing and Communications

  • Apr 2018 - Dec 2019

  In this global role, I led modernized communications and brand marketing strategy across North America, Europe, Africa, Asia, Australia and the Middle East including media relations, strategic partnerships, influencer marketing, executive thought leadership, out-of-home campaigns, media/content partnerships and experiential events. As an imaginative brand builder and cross-channel steward, I architected campaigns that highlighted ifaw's mission-driven work to reach new, engaged audiences timed to their 50th Anniversary and global rebrand. Show less



PMK•BNC

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Director

  • Jun 2014 - Apr 2018

  At renowned communications and talent agency, I served as a key strategist for high-profile apparel and automotive clients including Audi of America, Columbia, Cole Haan, Coach, Converse, Budweiser and DeLeón. At renowned communications and talent agency, I served as a key strategist for high-profile apparel and automotive clients including Audi of America, Columbia, Cole Haan, Coach, Converse, Budweiser and DeLeón.



Freelancer

• Software Development
• 1 - 100 Employee

• PR Manager

  • Jan 2013 - Jun 2014

  In a freelance capacity, I aided clients big and small in brand narrative development, growth strategy, and communications and go-to-market campaigns to support new product launches. In a freelance capacity, I aided clients big and small in brand narrative development, growth strategy, and communications and go-to-market campaigns to support new product launches.



Rebecca Minkoff

• United States
• Apparel & Fashion
• 1 - 100 Employee

• PR Accessories Manager

  • Aug 2012 - Dec 2012

  During a stage of immense awareness and growth for the then young brand, I joined Rebecca Minkoff as PR Accessories Manager to launch the inaugural jewelry collection and manage press opportunities around the highly successful handbag collection. During a stage of immense awareness and growth for the then young brand, I joined Rebecca Minkoff as PR Accessories Manager to launch the inaugural jewelry collection and manage press opportunities around the highly successful handbag collection.



PR Consulting

• Morocco
• Public Relations and Communications Services

• Senior Account Coordinator

  • Feb 2010 - Sep 2012

  At PRC - a global firm specializing in bespoke services for legacy brands and emerging talent alike - I learned the ropes in best-in-class public relations strategy. From Fashion Assistant to Senior Coordinator, I had a hand in every stage of the process from sample trafficking and exclusive seasonal press coverage to fashion show coordination, press previews and new product launch campaigns. Accounts included Dries Van Noten, Pierre Hardy, Swarovski, Pomellato, and Eddie Borgo. At PRC - a global firm specializing in bespoke services for legacy brands and emerging talent alike - I learned the ropes in best-in-class public relations strategy. From Fashion Assistant to Senior Coordinator, I had a hand in every stage of the process from sample trafficking and exclusive seasonal press coverage to fashion show coordination, press previews and new product launch campaigns. Accounts included Dries Van Noten, Pierre Hardy, Swarovski, Pomellato, and Eddie Borgo.



MaxMara

• United Arab Emirates
• Retail

• Public Relations Intern

  • May 2009 - Sep 2009

  Managed editorial and VIP sample trafficking for seven collections and served as on-site assistant for seasonal ad campaigns and lookbook shoots. Managed editorial and VIP sample trafficking for seven collections and served as on-site assistant for seasonal ad campaigns and lookbook shoots.