Experience

Kachi Marketing

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Strategist

  • Feb 2021 - Present

  Straight forward digital marketing for small businesses and over-stretched marketing teams. With over 20 years experience in marketing and digital marketing I'm well placed to provide marketing expertise/advice, training and marketing support for small businesses (SMEs) and sole traders, or become a key member of your extended marketing team. I’ll work alongside you to help you identify the right marketing approach to meet your objectives. Services offered: - Paid… Show more Straight forward digital marketing for small businesses and over-stretched marketing teams. With over 20 years experience in marketing and digital marketing I'm well placed to provide marketing expertise/advice, training and marketing support for small businesses (SMEs) and sole traders, or become a key member of your extended marketing team. I’ll work alongside you to help you identify the right marketing approach to meet your objectives. Services offered: - Paid Advertising - Social Media Marketing - Analytics - Email Marketing - Conversion Optimisation - Search Engine Optimisation - Digital Marketing Strategy Free 25 minute chat to discuss your digital marketing needs - www.kachi.marketing Show less



Overleaf (Writelatex Limited)

• Marketing Director

  • Apr 2019 - Dec 2020

  Remote Brought on to lead a small but functional marketing team with the remit of providing a data-centric marketing approach. Achievements to date: - Collaborated with technical experts in the support team to develop and deliver a schedule of 22 webinars (mix B2C and B2B focus) in 7 months between March 2020-October 2020, with 33% click to register conversion; 46% register to attend conversion, average interest rating 76/100 and would you recommend score of 8.3/10. - Repurposed… Show more Brought on to lead a small but functional marketing team with the remit of providing a data-centric marketing approach. Achievements to date: - Collaborated with technical experts in the support team to develop and deliver a schedule of 22 webinars (mix B2C and B2B focus) in 7 months between March 2020-October 2020, with 33% click to register conversion; 46% register to attend conversion, average interest rating 76/100 and would you recommend score of 8.3/10. - Repurposed specific webinar recordings to create an on-demand webinar page with a 32% conversion from unique pageview to watched recording (Mar-Oct 2020) - Developed AB testing program, which included validating data sets to ensure tests (and future developments) were based on accurate insights. - Developed and embedded a new community management approach including: bringing support/tech experts online to answer social problems directly in channel; refocusing efforts across three primary channels (twitter, linkedin and facebook); developing a natural persona and approach to social conversations - enabling the team to engage in more direct conversations; undertook thorough hashtag/reach research. Results: YOY Nov 2019-Oct 2020 vs Nov 2018-Oct 2019 : Impressions +76%; Engagements +74%; Link Clicks +116%; Audience net growth +8.7% (at 48k Oct 2020). - Developed strategy papers for GDPR/PECR compliance, Cookie integration approaches, database lead flow handling, and search engine optimisation. - Award win (August 2020) for Overleaf as Best SaaS for Nonprofits or Education in the 2020 SaaS Awards Program - Built/implemented a series of new processes including: Team task management flow; New customer appreciation process and redevelopment of marketing budget tracking/reporting. Show less



Wesleyan

• United Kingdom
• Financial Services
• 700 & Above Employee

• Digital Sales and Marketing Manager

  • Nov 2015 - Apr 2019

  Birmingham, United Kingdom Brought in to move Wesleyan from a pure traditional marketing focus (direct mail and events) into an integrated approach with a core focus on digital marketing. Responsible for taking sales driven from digital marketing from zero to over 3500 units/£1.5m per annum, and maximising digital channels to reach the niche target market (Doctors, Dentists, Lawyers and Teachers). - Winner of Elite 2018 – 1 of 63 people recognised across the company (circa 1500+ employees) as providing… Show more Brought in to move Wesleyan from a pure traditional marketing focus (direct mail and events) into an integrated approach with a core focus on digital marketing. Responsible for taking sales driven from digital marketing from zero to over 3500 units/£1.5m per annum, and maximising digital channels to reach the niche target market (Doctors, Dentists, Lawyers and Teachers). - Winner of Elite 2018 – 1 of 63 people recognised across the company (circa 1500+ employees) as providing “outstanding work within the organisation during 2018”. https://www.linkedin.com/feed/update/urn:li:activity:6501930583285997568 - Hands-on management of in-house paid search/display advertising/email campaigns, search engine optimisation, A/B testing and performance analytics. - Planning years budgets/lead-sale forecasts for digital marketing driven activity, based on audience reach opportunities and market trend analysis. - Providing training to traditional marketing teams consisting of 2 full day digital marketing basics workshops, Google Analytics training workshops and on-the-job mentoring sessions. - Identifying new opportunities and working with the innovation team to build solutions that answer business requirements, and then deliver these solutions into the business (robo advice; chat bots). - Streamlining processes and continuous optimisation to cut production costs – including bringing in-house html5 display banner design in September 2018- saving to date, £176,000; bringing in-house html email design and dispatch in June 2018 – saving to date, £34,000, and bringing Google Tag Manager and analytics tagging in-house – saving £24,000 per annum. - Structure and build of weekly reporting and insights from impression through to sale across online & telephone channels. Using this insight to ensure that activities remains aligned with forecast CPL/CPA and CPS, whilst identifying emerging activities to re-align budget to for a more effective sales channel. Show less



Everyclick Ltd

• Technology, Information and Internet

• Digital Marketing Manager

  • May 2015 - Nov 2015

  Evesham, Worcestershire Ownership of digital marketing, UX flows, A/B testing plans and general marketing (PR, Events, Print) for 3 primary products : Give as you Live, Raise with Sainsbury's and Everyclick (donation and search). Management of team of 7, PR agency and blog content writers. Reshaping team roles to provide a focus on digital first comms, and ensuring CRM/data knowledge is robust - providing reliable feeds into email marketing platform for triggered email programmes. Ensuring all website… Show more Ownership of digital marketing, UX flows, A/B testing plans and general marketing (PR, Events, Print) for 3 primary products : Give as you Live, Raise with Sainsbury's and Everyclick (donation and search). Management of team of 7, PR agency and blog content writers. Reshaping team roles to provide a focus on digital first comms, and ensuring CRM/data knowledge is robust - providing reliable feeds into email marketing platform for triggered email programmes. Ensuring all website analytics tracking are in place correctly, and provide viable and useable data reports. Implementation of project management methods throughout management team and sub-teams - using Trello to facilitate workflows. Show less



The Ticket Factory

• United Kingdom
• Entertainment Providers
• 1 - 100 Employee

• Consumer Sales and Marketing Director

  • Jul 2014 - May 2015

  Birmingham, United Kingdom Unfortunately this position was made redundant, but during my tenure with The Ticket Factory my role included: - Re-enforcing the strapline : "Where great experiences begin" and ensuring that this is core throughout everything they do and say as a business. - Reshaping The Ticket Factory as an ecommerce retailer. - Optimising the online customer journey with a focus on user experience, conversion rate and accessibility. - Roll-out of website system upgrade in November 2014… Show more Unfortunately this position was made redundant, but during my tenure with The Ticket Factory my role included: - Re-enforcing the strapline : "Where great experiences begin" and ensuring that this is core throughout everything they do and say as a business. - Reshaping The Ticket Factory as an ecommerce retailer. - Optimising the online customer journey with a focus on user experience, conversion rate and accessibility. - Roll-out of website system upgrade in November 2014, which involved the simultaneous launch of 38 responsive websites (The Ticket Factory and key white-label website clients), improving mobile conversion rates from 1.48% to 3.24%. - Improving the velocity and volume of our ticket sales, and the reach of marketing/sales channels. - Customer Relationship Management - understanding the customers, their needs and desires, B2C and B2B - Development of Social Login during a hackathon day. - Redevelopment of digital CRM programme, including welcome programme - taking into consideration NEC Group wide entry points to database and identifying cx journeys through various brand introductions depending on entry point and audience segmentation. - Ownership of NEC Group data growth project, with the aim of increasing database size from 1.4m to 3.5m in 24 months (Got to 1.9m by month 6). - Optimisation of Ticket Insurance online journey driving additional £49,000 revenue into the business within 4 months. - Identifying key partner opportunities and solutions for leveraging partner reach via a mix of white-label ticketing websites and cross-promotion opportunities via competitions/email communications. - Development of client ranking structure, ranking clients from Bronze through to Super Platinum based on revenue income and business growth opportunities. - Restructure of marketing team to align with corporate focus, driving forward business needs. - Management of a team of 9 (4 direct reports) Show less



Codemasters

• Staffing and Recruiting

• Digital Marketing Manager

  • Dec 2012 - Jul 2014

  Southam, United Kingdom - Driving acquisition campaigns for iOS and Android games via targeted digital marketing campaigns (driving CPI of £1.32 (-£2.78 on the global benchmark)). Increased performance of in-game advertising (external advertisers) by 67% within the first 4 weeks post-game launch. - Driving on average lower than benchmark CPI (Cost Per Install) and higher than average CTR (Click Through Rates) for direct install mobile advertising. - Creation and management of global digital marketing strategy… Show more - Driving acquisition campaigns for iOS and Android games via targeted digital marketing campaigns (driving CPI of £1.32 (-£2.78 on the global benchmark)). Increased performance of in-game advertising (external advertisers) by 67% within the first 4 weeks post-game launch. - Driving on average lower than benchmark CPI (Cost Per Install) and higher than average CTR (Click Through Rates) for direct install mobile advertising. - Creation and management of global digital marketing strategy and campaigns for all console and mobile games titles, distributed throughout global teams to product/marketing managers. - Management of monetisation via external advertising within mobile games – optimising via ad placement, advert category displayed and cohort segmentation to drive high Revenue Per Impression ($0.27) and conversion rates (7.16%). - Review of company CRM strategy with the short-term aim of implementing a system throughout the organisation which identifies core cohorts, in order to improve both customer engagement and encourage cross-promotion throughout the brand and game titles. - Implementation of through to vendor conversion tracking system to provide conversion insight from digital marketing activity to sale (console products via 3rd party vendors) - Acting as advisor to territory product/marketing managers worldwide on paid search, social search and digital display campaign set-up and monitoring, setting up weekly contact calls to review ongoing progress of digital campaigns. (Primarily USA, UK and EFIGS) - Introduction of email strategy to utilise customer data and create a more targeted approach via dynamic content templated emails. Show less



Vision Express

• United States
• Retail

• Online Marketing Manager

  • Nov 2010 - Dec 2012

  Nottingham, United Kingdom - Management of all online content (web design/content management/PPC/SEO/Affiliates/Display Advertising/Social Media) for Vision Express UK and Ireland. - Managing budget of over £750,000, increasing online sales by 12% YOY 2010-2011 and by 16% YOY 2011-2012. - Improved online eye exam booking conversion rate by 28% - 39% reduction in PPC Cost-Per-Lead, driven by improved keyword targeting & regular campaign copy adjustments. - Development of website services such as My… Show more - Management of all online content (web design/content management/PPC/SEO/Affiliates/Display Advertising/Social Media) for Vision Express UK and Ireland. - Managing budget of over £750,000, increasing online sales by 12% YOY 2010-2011 and by 16% YOY 2011-2012. - Improved online eye exam booking conversion rate by 28% - 39% reduction in PPC Cost-Per-Lead, driven by improved keyword targeting & regular campaign copy adjustments. - Development of website services such as My Account/Online Eye Exam Booking/Reserve & Collect/Virtual Try-On/Frame Inspiration/Corporate EyeCare Portal/Small Business Portal and Partner Rewards Portal - Development of stock control linkage database for online product catalogue - Production of 2 online marketing best practice documents (600+ pages each) for Grand Vision Global markets and China/Shanghai specific Show less



Volvo Group

• Sweden
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Direct and eMarketing Manager

  • Nov 2009 - Nov 2010

  Warwick, Warwickshire Strategic management of eMarketing focus including social media roll out, and online presence/communications. Management of direct mail campaigns. Strategic analysis of ROI from both direct marketing and eMarketing campaigns.

• Direct and E-Marketing Executive

  • Mar 2009 - Nov 2009

  Warwick, Warwickshire Developing strategy and executing direct and e-marketing campaigns ensuring both time and cost objectives are achieved. Grow web presence building across normal websites and via social media, developing statistic monitoring systems and setting targets for both market site and dealer sites to achieve. Ensuring brand strategy is carried across all media outputs (e-media or direct)

• Dealer Marketing Executive

  • Jun 2006 - Mar 2009

  Warwick, Warwickshire Deciding on web communications strategy for UK and Ireland markets; Ensuring that all interested parties are communication with on timely and efficient basis; Event Stand Management at Commercial Vehicle Show and Truckfest Events; Publications owner; Direct Mail co-ordinator; Mentoring university placement students; Cross departmental/company website administration training; Agency Management; Volvo Truck Nation (Reviewing original strategy for online shopping facility, and setting in place 3rd… Show more Deciding on web communications strategy for UK and Ireland markets; Ensuring that all interested parties are communication with on timely and efficient basis; Event Stand Management at Commercial Vehicle Show and Truckfest Events; Publications owner; Direct Mail co-ordinator; Mentoring university placement students; Cross departmental/company website administration training; Agency Management; Volvo Truck Nation (Reviewing original strategy for online shopping facility, and setting in place 3rd stage roll-out for shop to all members of public within UK and Ireland using 2 tier pricing strategy); Dealer Marketing (Set-up of support functions for dealer marketing staff, providing advice on brand guidelines, publication production, local advertising, online legal advice and support. Support at local events, from event planning stage through to attendance at event);



Volvo Truck & Bus UK Limited

• Web Information Publisher

  • May 2005 - Jun 2006

  Warwick, Warwickshire Strategic management of both external and internal websites for United Kingdom and Ireland. Management of Volvo Truck Nation - membership club; Stock management (Project management of transition from old to new agency and warehouse location. Movement of over 1287 lines of stock and implementation of new online ordering system for dealer network. Set-up and management of stock in, stock out procedures and identification of stock); Merchandise (Management of merchandise budget and… Show more Strategic management of both external and internal websites for United Kingdom and Ireland. Management of Volvo Truck Nation - membership club; Stock management (Project management of transition from old to new agency and warehouse location. Movement of over 1287 lines of stock and implementation of new online ordering system for dealer network. Set-up and management of stock in, stock out procedures and identification of stock); Merchandise (Management of merchandise budget and internal/dealer displays. Co-ordination of quarterly themes for dealers to work to. Installation of merchandise display cabinet within Warwick head office); Dealer Display Systems (Working as part of project management team to recruit agency to provide dealer display equipment (digital screens, display cabinets, brochure stands) which would conform to a brand standardised image, and were cost effective. Training and roll-out of display screen package to dealer network.) Show less



Webbdigital

• United Kingdom
• Advertising Services

• Owner

  • Feb 2003 - Dec 2005

  West Midlands Self managed business providing website design, graphic design and virtual administrative services. Specialising in small business websites and flash based interactive content.



Volvo Truck & Bus Limited

• E-Marketing Specialist (Consultant)

  • Aug 2004 - May 2005

  Warwick Market websites: Re-design and launch of 2005 CMS website, moving from CMT version; News & Documents: Project management of transfer of over 300 pages and 10,000 news items from internal dealer violin system (un-secure) into News & Documents system; Search Engine Optimisation: Training to local dealers on search engine optimisation techniques; Legal: Review of legal copyright/privacy online information to ensure that it covered Volvo Truck & Bus UK Ltd as a company under both UK and EU law… Show more Market websites: Re-design and launch of 2005 CMS website, moving from CMT version; News & Documents: Project management of transfer of over 300 pages and 10,000 news items from internal dealer violin system (un-secure) into News & Documents system; Search Engine Optimisation: Training to local dealers on search engine optimisation techniques; Legal: Review of legal copyright/privacy online information to ensure that it covered Volvo Truck & Bus UK Ltd as a company under both UK and EU law, co-ordination with company solicitors over 5 month period to ensure every aspect covered, and to review competition terms & conditions, setting up one key source for legal templated information; Point of Sale: Management of POS budget, deciding, based on company strategy/key objectives, what point of sale materials need to be locally created. Ensuring that all materials ordered were available to dealer network; Publications: Market translation and adaptation of all centrally produced materials. Show less



Phoenix Pub & Nightclub

• Assistant Manager

  • Sep 2002 - Feb 2003

  Coventry, United Kingdom Assistant manager of student pub/nightclub in Coventry city centre. Management of team of 17+ staff (full-time and part-time), ensuring that pub with food service ran smoothly during the daytime, and the nightclub facility (upstairs) was set-up ready for doors open at 10pm. On hand for 6am brewery deliveries, and closing the doors at 2am the next morning. Working hard t identify key student promotional periods e.g. freshers week, and taking centralised head office campaigns and making… Show more Assistant manager of student pub/nightclub in Coventry city centre. Management of team of 17+ staff (full-time and part-time), ensuring that pub with food service ran smoothly during the daytime, and the nightclub facility (upstairs) was set-up ready for doors open at 10pm. On hand for 6am brewery deliveries, and closing the doors at 2am the next morning. Working hard t identify key student promotional periods e.g. freshers week, and taking centralised head office campaigns and making them work for the local student population (Find the "It's a Scream Gnome" in Coventry) Show less



Warwick Diabetes Care, Warwick University

• Marketing Co-ordinator

  • Sep 2000 - Aug 2002

  Coventry, West Midlands Diabetes educational facility based at the University of Warwick, providing training for medical staff to improve diabetes care. Primary marketing support, producing website, publications, marketing leaflets and interactive learning cd-rom. Set up student records database to maintain student results and contact information. Additional roles included: training staff on access database management, excel and powerpoint.