Experience

Behaviour Change

• Non-profit Organizations
• 1 - 100 Employee

• Head of Strategy

  • Jan 2023 - Present



GOOD Agency

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Planner

  • Feb 2022 - Dec 2022



Maternity leave

• On Leave

  • Jan 2021 - Dec 2021



FrameWorks Institute

• United States
• Research Services
• 1 - 100 Employee

• Communications Strategist

  • Nov 2019 - Jan 2021



23red

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Planner

  • Jun 2018 - Nov 2019

  In this role I created effective integrated behaviour change strategies to drive positive social impact, on issues such as blood & organ donation, road & railway safety, climate change, public transport behaviour, food waste, and community building. This involved working with a diverse range of clients from the public and charity sectors, such as Network Rail, NHS Blood and Transplant, Department for Transport, WRAP, the NHS, Eden Project and National Lottery Community Fund. In addition to client work, I held responsibilities such as line management, running training sessions on behaviour change, and contributing to agency IP and thought leadership. This included authoring the Public Sector evaluation section of the Eff Test for the IPA. I also worked on new business, leading on the strategy for the agency's biggest pitch win of the year. Show less



T19

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Planner

  • Jul 2017 - Jun 2018

  In this role I mostly worked on the Sainsbury's account, working on creative strategy for projects across several areas of the business, including in-store, online, groceries and Tu clothing. In this role I mostly worked on the Sainsbury's account, working on creative strategy for projects across several areas of the business, including in-store, online, groceries and Tu clothing.



McCann Health

• United States
• Advertising Services
• 400 - 500 Employee

• Engagement Strategist

  • Oct 2016 - Jul 2017

  Global multichannel marketing and engagement strategy for McCann Torre Lazur & McCann Humancare, covering both Rx, OTC and not-for-profit brands. Global multichannel marketing and engagement strategy for McCann Torre Lazur & McCann Humancare, covering both Rx, OTC and not-for-profit brands.



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Senior Planner

  • Oct 2015 - Oct 2016

  In this role, I worked with Public Health England to help the nation develop healthier habits. With nearly two thirds of the UK weighing in as overweight or obese, one in five of us still smoking and one in six deaths caused by our couch-potato lifestyles, this was an enormous challenge. My day-to-day work involved using insights from the behavioural sciences and market research to develop customer journeys and digital strategies across multiple brands and campaigns. In this role, I worked with Public Health England to help the nation develop healthier habits. With nearly two thirds of the UK weighing in as overweight or obese, one in five of us still smoking and one in six deaths caused by our couch-potato lifestyles, this was an enormous challenge. My day-to-day work involved using insights from the behavioural sciences and market research to develop customer journeys and digital strategies across multiple brands and campaigns.



JustGiving

• United Kingdom
• Technology, Information and Internet
• 100 - 200 Employee

• Partnerships Development Manager

  • Nov 2014 - Oct 2015

  I consulted with many of the UK's best charities to help them grow their fundraising income on JustGiving. I consulted with many of the UK's best charities to help them grow their fundraising income on JustGiving.



British Heart Foundation

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Senior Digital Engagement Executive

  • Jul 2012 - May 2014

  I led the Digital Engagement Team, overseeing the work of three social media, email marketing and PPC specialists to help deliver the goals of the BHF. Projects I've worked on:- Digital delivery for Phase Two of the Hands-only CPR campaign featuring Vinnie Jones- Leading on digital delivery for the Great British Bag-athon Campaign, working with agencies and in-house teams on a campaign hub development and a social media and digital marketing plan- Acting as BHF digital lead on the joint Love Your Heart campaign with Unilever, ensuring that digital assets met the needs of a complex group of stakeholders and that the right BHF channels were utilised for the campaign Show less

• Communities and Social Media Officer

  • Jun 2011 - Aug 2012

  British Heart Foundation is the nation's heart charity, which aims to beat Britain's biggest killer: heart disease. It was voted No 1 charity for social media by Third Sector magazine in December 2011. Key achievements included: - Developing our blogger outreach activity, resulting in coverage on A-list blogs and websites such as The Next Web and WIWT. - My work on The Big Donation campaign was named by Econsultancy as an example of great blogger relations - alongside The Queen. - Collaborating on the development of our social media strategy, working to make it an interesting and accessible document for all members of staff.- Bringing in the market-leading social media monitoring tool, and implementing it in a way that has improved our evaluation. - Growing our online community from 0 to 3000 members, our Facebook likes to over 125,000 and Twitter followers to over 29,000.My responsibilities included:- Day-to-day management of our key social media platforms, writing updates, engaging with our audiences and monitoring responses- Consulting with colleagues from across the organisation on their digital and social media needs, either embedding social thinking from the outset or optimising campaign activity for social media- Training colleagues on social media and digital tools and techniques, including our CMS, online community, writing for the web and more- Cultivating and managing relationships with key influencers - Horizon scanning, and moving quickly to take advantage of relevant opportunities - Working with colleagues across the UK on their content needs, advising and guiding them to make the best of their web content Show less



Rabbit

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Digital Consultant

  • Aug 2010 - May 2011

  Rabbit is a social media ideas agency. During this time, I worked on projects for AVG, MORE TH>N and Ford Insure, as well as research for new business pitches for sister agency DLKW Lowe. These projects included blogger outreach, content creation, online customer service, market research, social media monitoring, writing activity reports, horizon scanning, knowledge-sharing, copywriting and blogging. Rabbit is a social media ideas agency. During this time, I worked on projects for AVG, MORE TH>N and Ford Insure, as well as research for new business pitches for sister agency DLKW Lowe. These projects included blogger outreach, content creation, online customer service, market research, social media monitoring, writing activity reports, horizon scanning, knowledge-sharing, copywriting and blogging.



Shiny Red

• Account Executive

  • Jul 2009 - Aug 2010

  Shiny Red is a leading social media PR agency. During my time there, I worked on projects for clients such as Molson Coors, innocent, Johnson & Johnson, Cadbury, Kelkoo, Avis, eBay Advertising and the COI. I joined as an intern and worked my way onto the graduate scheme, and then progressed to Account Executive level. Shiny Red is a leading social media PR agency. During my time there, I worked on projects for clients such as Molson Coors, innocent, Johnson & Johnson, Cadbury, Kelkoo, Avis, eBay Advertising and the COI. I joined as an intern and worked my way onto the graduate scheme, and then progressed to Account Executive level.



Creation Theatre Company

• Marketing and Sales Assistant

  • Dec 2008 - Jun 2009

  Creation Theatre Company creates innovative site-specific theatre productions in Oxford. During my time there, I had a particular focus on Fundraising, Press and the Friends Scheme. I organised an all day 'Shakespeareathon' and secured front page coverage in the Oxford Times. Creation Theatre Company creates innovative site-specific theatre productions in Oxford. During my time there, I had a particular focus on Fundraising, Press and the Friends Scheme. I organised an all day 'Shakespeareathon' and secured front page coverage in the Oxford Times.



Oxfam

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Brand Assistant

  • Aug 2008 - Dec 2008

  During my time in this internship, I assisted the Brand Manager in a drive to refresh Oxfam’s brand communications. To support myself financially, I also worked in a full-time role in a cafe, working seven days per week in order to gain this important experience at Oxfam whilst keeping a roof over my head! During my time in this internship, I assisted the Brand Manager in a drive to refresh Oxfam’s brand communications. To support myself financially, I also worked in a full-time role in a cafe, working seven days per week in order to gain this important experience at Oxfam whilst keeping a roof over my head!