Experience

A-Leagues

• Australia
• Spectator Sports
• 1 - 100 Employee

• Head of Licensing & Merchandise

  • Feb 2022 - Present



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Business Development Manager - ANZ & India

  • Dec 2020 - Jan 2022

  • Structure & execute strategic content partnerships with premium publishers to maximize engagement & advertising revenues • Drive Microsoft News distribution, integration & monetization opportunities with OEMs & clients across devices, negotiating & securing partnerships• Manage portfolio of 50+ content partnerships with leading publishers across ANZ & India• Manage content landscape needs aligned to engagement & revenue objectives • Identify revenue generating partnerships across sponsored content and monetization businesses



Haven Global

• Australia
• Advertising Services
• 1 - 100 Employee

• Business Manager

  • Dec 2019 - Nov 2020

  • Drove FMCG brand collaboration, promotion & product licensing opportunities across Haven brands including Pokémon, Baby Shark, St & Tasty • Led, develop & manage product & promotional strategy for BuzzFeed’s Tasty across food & non food in close collaboration with BuzzFeed US • Led, develop & deliver promotional plans to maintain successful sell through of Tasty kitchenware range at Big W & to support wider retail distribution strategy working closely with licensee, retailers & BuzzFeed



Seven Network

• Australia
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Licensing Manager

  • Oct 2013 - Aug 2019

  Headed up Seven Studios IP Licensing Division to extend, strengthen & commercialise Seven Studios IP in the off-air environment to drive maximum revenue through multi-platform sponsorships, brand partnerships, retail promotions, merchandise, brand extensions, digital content, live events & home entertainment. * P&L management for commercial use of Seven IP, collaborating with Seven Sales & Production to maximize sponsorship revenue and leverage brand partnership opportunities * Structured & pitched bespoke sponsorship packages for integrated advertising campaigns for all TV brands working with Sales, EPs, media agencies & clients* Pitched & engaged all relevant third parties to maximise brand extension opportunities including merchandise, live events and promotions for all current and catalogue Seven brandsKEY ACHIEVEMENTS:* Established dedicated Licensing Division of Seven Studios to deliver revenue growth * Successful Coles ‘Inspired by MKR’ campaign allowing Coles’ key suppliers to align to the power of MKR increasing revenue 130%, driving incremental revenue whilst protecting MKR sponsor fees * Developed & executed Coles MKR food products, driving product development & promotion working with Coles buyers, development & marketing teams leading to record sell through each year. * Pitched & secured manufacturing & retail partner, driving range development & TV, digital and social campaign to launch Home and Away merchandise range including apparel & hard lines via ecommerce & wholesale* Identified, pitched, developed & launched SUMMER BAY, an apparel fashion brand inspired by the iconic Aussie beach for online retail & wholesale working with supplier on product design, development and promotion. Now available on THE ICONIC & Amazon Fashion* Licensed & developed first Official Home and Away Tour taking over 10k paying fans to Summer Bay in 3 years



AFL - Australian Football League

• Australia
• Spectator Sports
• 700 & Above Employee

• Retail Business Manager

  • Nov 2010 - Sep 2013

  Responsible for driving commercial success of AFL brand across all retail channels to maximise impact and sales of new & existing AFL product ranges in line with AFL Consumer Products strategy & the AFL’s Retail Distribution Policy. Responsible for driving commercial success of AFL brand across all retail channels to maximise impact and sales of new & existing AFL product ranges in line with AFL Consumer Products strategy & the AFL’s Retail Distribution Policy.



AFL - Australian Football League

• Australia
• Spectator Sports
• 700 & Above Employee

• Licensing Manager

  • Feb 2008 - Apr 2009

  Responsible for commercial success, strategic development and operational management of the AFL consumer products business with the primary focus to maximize & grow revenue return to the AFL. Responsible for commercial success, strategic development and operational management of the AFL consumer products business with the primary focus to maximize & grow revenue return to the AFL.



Entara Ltd (now Sky Vision)

• Marketing Manager

  • May 2005 - Nov 2006



HIT Entertainment

• Entertainment Providers
• 1 - 100 Employee

• Brand Manager Associate

  • Dec 2002 - May 2005

• European Licensing Coordinator

  • Aug 2001 - Dec 2002