Kate Zubko

Senior Digital Marketing Manager at SOFTSWISS
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Contact Information
us****@****om
(386) 825-5501
Location
Wrocław, Dolnośląskie, Poland, PL
Languages
  • Русский Native or bilingual proficiency
  • Английский Limited working proficiency
  • Белорусский Professional working proficiency

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Andrei Butylo

Екатерина - высококвалифицированный специалист. Обладает широкими знаниями и большим опытом управления и реализации проектов в сфере маркетинга. Рекомендую

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Experience

    • Malta
    • Software Development
    • 700 & Above Employee
    • Senior Digital Marketing Manager
      • Jan 2023 - Present

    • Digital Marketing Manager
      • Mar 2022 - Jan 2023

      1) Designing and overseeing all aspects of our digital marketing department including our marketing database, and display advertising campaigns.2) Developing and monitoring campaign budgets.3) Planning and managing our media partners platforms.4) Preparing accurate reports on our marketing campaign’s overall performance.5) Coordinating with advertising and media experts to improve marketing results.6) Identifying the latest trends and technologies affecting our industry.7) Evaluating important metrics that affect our website traffic, service quotas, and target audience.8) Working with team to brainstorm new and innovative growth strategies.9) Overseeing and managing different digital projects. Show less

    • Spain
    • Automation Machinery Manufacturing
    • 1 - 100 Employee
    • Marketing Team Lead
      • Nov 2021 - Mar 2022

      1) Plan SMM launch, organize your posts, and monitor account’s progress 2) Manage the whole account process, from RFP to complete campaign execution; 3) Redesign publicity materials, as well as the Facebook and LinkedIn accounts and website. 4) Ensure correct media positioning, ROI, and KPIs for online ad campaigns. 5) Create blog posts, Facebook alerts, and tweets to promote new products or services while monitoring their success and return on investment. 6) Create main Internet marketing practices such as email promotions, affiliate marketing, and social media to attract and retain new customers. 7) For the management and sales teams, create fact sheets, PowerPoint reports, and sales demos. Develop and execute communications campaigns for the partner incorporation. Show less

    • Belarus
    • Advertising Services
    • 1 - 100 Employee
    • Digital Strategist
      • Jul 2021 - Jan 2022

    • Belarus
    • Events Services
    • 1 - 100 Employee
    • Head of PR-Digital department
      • Jun 2020 - Jul 2021

      Responsibilities: 1) Plan and budget for PR events, programs and initiatives; 2) Help in designing and reviewing a variety of promotional and marketing materials; 3) Design and review the online content in media announcements and media kits; 4) Develop and implement PR policies and procedures; 5) Determine KPIs for PR-digital department; 6) Measure and provide reports on each PR campaign; 7) Build long-term relationships with all relevant stakeholders, such as local government, media people, politicians, etc.; 8) Recruit, hire, onboard and train new members of the public relations team. Show less

    • United States
    • Retail
    • 1 - 100 Employee
    • Marketing Department Specialist
      • Jul 2016 - Jun 2020

      Responsible for developing, coordinating, tracking and reporting on marketing programs to support the company’s overall sales revenue goals. My duties 1) Executing on a variety of marketing projects and programs; 2) Writing up relevant marketing content for blogs and email campaigns; 3) Attending trade shows, exhibitions and conferences; 4) Providing analytical support to the Marketing department; 5) Looking at many streams of data to determine what people are likely to buy; 6) Updating and controlling websites through Content Managing Systems. 7) Delegating marketing tasks to junior members of staff. 8) Managing campaigns in channels like SEM, display, remarketing and SMM. Show less

Education

  • Belarusian State University
    Bachelor's degree, social communications specialist
    2012 - 2016

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