Experience

LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• Marketing Project Manager

  • Nov 2020 - Present

  -Manage inflow of marketing requests, prioritize projects within the marketing team, and collaborate with creative leads in assigning appropriate resources to projects -Manage end-to-end projects for cross functional marketing campaigns and projects, ensuring timely delivery -Develop and update project plans/workback schedules for multiple projects, and execute on milestones and deliverables -Identify risks, create contingency plans, and provide creative solutions -Work with teams and individuals to mitigate conflicts and resolve issues as needed -Track and communicate progress to team, executives, and other collaborators -Create agendas, facilitate meeting content, and lead project meetings and kick-offs Show less



Risk Management Program (CFRM) - University of Washington

• Seattle, Washington, United States

• Program Development and Marketing Manager

  • Mar 2016 - Apr 2020

  Established and managed outbound marketing, branding, communications and online advertising strategy for the purpose of seeking and placing students in finance industry as well as driving new student applications. Identified and built partnerships with finance firms to create opportunities and events for students. Created and executed direct marketing and web advertising campaigns to drive awareness of program. • Increased traffic, generated leads, and doubled applications with online ads and social media presence • Managed presence for industry conferences and local events, organized student on-site events • Managed design and development of new CFRM website with Drupal implementation Show less



Pyramid Analytics

• Netherlands
• Software Development
• 100 - 200 Employee

• Senior Product Marketing Manager

  • Nov 2015 - Oct 2018

  Crafted strategies, messaging, and content for core analytics product in a start-up environment. Created and drove integrated campaigns targeting competitors, verticals, and legacy audiences with dedicated content. Aligned with product team to deliver brochures, blog posts, decks, demos, and webinars. • Collaborated with stakeholders to build new vertical messaging and strategy for website re-launch • Created compelling messaging to drive record number of attendees for competitive webinar Crafted strategies, messaging, and content for core analytics product in a start-up environment. Created and drove integrated campaigns targeting competitors, verticals, and legacy audiences with dedicated content. Aligned with product team to deliver brochures, blog posts, decks, demos, and webinars. • Collaborated with stakeholders to build new vertical messaging and strategy for website re-launch • Created compelling messaging to drive record number of attendees for competitive webinar



OpenText

• Canada
• Software Development
• 700 & Above Employee

• Product Marketing Manager

  • Apr 2014 - Oct 2016

  Managed GTM strategies, positioning, and messaging for enterprise cloud and software solutions across verticals at OpenText. Drove content strategy for products including overviews, decks, demos, blog posts, videos, webinars, whitepapers, and web content. Provided enablement and tools directly to sales team. Worked closely with product management for product launches and releases. • Co-developed integrated campaigns with social media, events, web content • Represented OpenText and engaged with customers at conferences including RVCF, HIMSS • Organized content and references for Gartner Magic Quadrant evaluation of OpenText EasyLink Show less