Kate Welsh
Media Director at Buying Time Media- Claim this Profile
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Bio
Experience
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Buying Time LLC
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United States
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Advertising Services
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1 - 100 Employee
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Media Director
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May 2019 - Present
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Buying Time, LLC
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Washington D.C. Metro Area
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Media Buyer
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Nov 2009 - Present
-Work with clients and political consultants on a daily basis for political, issue and retail campaigns. -Research, study and understand the focus of each campaign to effectively reach our target audience and increase awareness of our candidate or issue. -Purchase targeted media on both a local and national level. Types of campaigns include Judge, State Senate, House and Congressional Districts, as well as statewide Governor and Senate races. Also work with issue, 3rd party groups and retail clients on a national level. -Utilize quantitative and qualitative information from data sources such as Nielson and Arbitron to understand our audience. -Manage relationships with media vendors and negotiate the advertising costs for each schedule with media outlets such as TV, radio, online, print, outdoor, mobile billboards and plane banners. -Managed time efficiently and effectively to meet quick deadlines. -Continuously check with our media contacts to track movement and spending from our political opponents. -Distribute and confirm creative for our placement. Follow up with media outlets to confirm the airing of advertisements. Show less
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Office Assistant
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Sep 2006 - May 2009
-Created promotional materials for annual conferences aimed at increasing number of organizational members. -Managed and maintained student, member and donor database. -Served as client liaison, working one-on-one with clients to answer questions, address needs and resolve issues. -Created promotional materials for annual conferences aimed at increasing number of organizational members. -Managed and maintained student, member and donor database. -Served as client liaison, working one-on-one with clients to answer questions, address needs and resolve issues.
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Business/Research Intern
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Jun 2008 - Aug 2008
-Business development intern and research assistant for a boutique futurist consulting firm based in Washington, DC. -Qualified more than 200 client leads, many of which eventually became new company clients. -Developed key materials for business development team to use when proposing work to potential clients. -Managed Microsoft CRM database of hundreds of current and prospective client contacts. Assisted team in developing and implementing a strategy to maximize the effectiveness and efficiency of the business development process. -Conducted extensive research focused on Generation Y and social networking; used to help clients better understand key market segments and more effectively tailor products and business strategies accordingly. Show less
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Server
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May 2006 - May 2008
-Provided direct attention to customer needs and effectively managed time and money. -Provided direct attention to customer needs and effectively managed time and money.
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Volunteer
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Jun 2007 - Jun 2007
-Volunteered with the country’s leading cycling marketing and event management company. -Worked as press liaison for the Commerce Reading Classic Communications team; successfully communicated press materials, fielded questions and guided press throughout the event. -Volunteered with the country’s leading cycling marketing and event management company. -Worked as press liaison for the Commerce Reading Classic Communications team; successfully communicated press materials, fielded questions and guided press throughout the event.
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Education
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Elizabethtown College
Business Administration, Business, Marketing, Sociology