Kate Watkins
Head of Corporate Communications at Kry- Claim this Profile
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English Native or bilingual proficiency
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French Professional working proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Jessie Claar
Kate is a PR ninja. She is incredibly knowledgeable and competent, meticulous about details while also able to see the bigger picture. Her writing skills are spot-on, and she always nails the brief. She's also a straight-shooter who tells it like it is, and isn't afraid to speak up and give her expert opinion. As a colleague, Kate is an absolute pleasure to work with. Funny and kind, and incredibly creative, (her DIY home projects make me want to refurnish my entire home). She is a supportive teammate who is easy to collaborate with, and I've loved every minute working with her.
Olivia C.
Kate is a deft wit, a wonderfully generous, funny person who is usually the fastest talker around, but at the same time makes you feel just incredibly comfortable and relaxed around her. She brings confidence and warmth to every interaction, and makes you feel she’s got it all under control. And she does, because she has a sharp understanding of both people and business, and is a public relations genie with an empathetic mind, who can put herself in the mindset of digital startup stakeholders one minute, and the next minute address massive, traditional sectors and C-Suite executives. In our time working together, Kate was the driving force behind the highest-profile global PR campaigns at ABB Electrification in 2021, earning breakthrough tier-one media coverage for ABB cable ties on the Mars Rover and our partnership with Amazon Web Services on electric fleet charging. Kate’s character and expertise make her a true joy to work with – we still miss her on our team. But I know that wherever she goes, she will be exceptional, and bring success with her.
Jessie Claar
Kate is a PR ninja. She is incredibly knowledgeable and competent, meticulous about details while also able to see the bigger picture. Her writing skills are spot-on, and she always nails the brief. She's also a straight-shooter who tells it like it is, and isn't afraid to speak up and give her expert opinion. As a colleague, Kate is an absolute pleasure to work with. Funny and kind, and incredibly creative, (her DIY home projects make me want to refurnish my entire home). She is a supportive teammate who is easy to collaborate with, and I've loved every minute working with her.
Olivia C.
Kate is a deft wit, a wonderfully generous, funny person who is usually the fastest talker around, but at the same time makes you feel just incredibly comfortable and relaxed around her. She brings confidence and warmth to every interaction, and makes you feel she’s got it all under control. And she does, because she has a sharp understanding of both people and business, and is a public relations genie with an empathetic mind, who can put herself in the mindset of digital startup stakeholders one minute, and the next minute address massive, traditional sectors and C-Suite executives. In our time working together, Kate was the driving force behind the highest-profile global PR campaigns at ABB Electrification in 2021, earning breakthrough tier-one media coverage for ABB cable ties on the Mars Rover and our partnership with Amazon Web Services on electric fleet charging. Kate’s character and expertise make her a true joy to work with – we still miss her on our team. But I know that wherever she goes, she will be exceptional, and bring success with her.
Jessie Claar
Kate is a PR ninja. She is incredibly knowledgeable and competent, meticulous about details while also able to see the bigger picture. Her writing skills are spot-on, and she always nails the brief. She's also a straight-shooter who tells it like it is, and isn't afraid to speak up and give her expert opinion. As a colleague, Kate is an absolute pleasure to work with. Funny and kind, and incredibly creative, (her DIY home projects make me want to refurnish my entire home). She is a supportive teammate who is easy to collaborate with, and I've loved every minute working with her.
Olivia C.
Kate is a deft wit, a wonderfully generous, funny person who is usually the fastest talker around, but at the same time makes you feel just incredibly comfortable and relaxed around her. She brings confidence and warmth to every interaction, and makes you feel she’s got it all under control. And she does, because she has a sharp understanding of both people and business, and is a public relations genie with an empathetic mind, who can put herself in the mindset of digital startup stakeholders one minute, and the next minute address massive, traditional sectors and C-Suite executives. In our time working together, Kate was the driving force behind the highest-profile global PR campaigns at ABB Electrification in 2021, earning breakthrough tier-one media coverage for ABB cable ties on the Mars Rover and our partnership with Amazon Web Services on electric fleet charging. Kate’s character and expertise make her a true joy to work with – we still miss her on our team. But I know that wherever she goes, she will be exceptional, and bring success with her.
Jessie Claar
Kate is a PR ninja. She is incredibly knowledgeable and competent, meticulous about details while also able to see the bigger picture. Her writing skills are spot-on, and she always nails the brief. She's also a straight-shooter who tells it like it is, and isn't afraid to speak up and give her expert opinion. As a colleague, Kate is an absolute pleasure to work with. Funny and kind, and incredibly creative, (her DIY home projects make me want to refurnish my entire home). She is a supportive teammate who is easy to collaborate with, and I've loved every minute working with her.
Olivia C.
Kate is a deft wit, a wonderfully generous, funny person who is usually the fastest talker around, but at the same time makes you feel just incredibly comfortable and relaxed around her. She brings confidence and warmth to every interaction, and makes you feel she’s got it all under control. And she does, because she has a sharp understanding of both people and business, and is a public relations genie with an empathetic mind, who can put herself in the mindset of digital startup stakeholders one minute, and the next minute address massive, traditional sectors and C-Suite executives. In our time working together, Kate was the driving force behind the highest-profile global PR campaigns at ABB Electrification in 2021, earning breakthrough tier-one media coverage for ABB cable ties on the Mars Rover and our partnership with Amazon Web Services on electric fleet charging. Kate’s character and expertise make her a true joy to work with – we still miss her on our team. But I know that wherever she goes, she will be exceptional, and bring success with her.
Experience
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Kry
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Sweden
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Hospitals and Health Care
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300 - 400 Employee
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Head of Corporate Communications
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Dec 2022 - Present
Senior role focused on designing campaign strategy and implementing integrated corporate communications activities that support the organization's growth strategy using media relations, thought leadership and social media. This includes timely and consistent execution of multiple, simultaneous project plans and schedules, collaborating 360 with cross-functional teams including market comms leads, CRM, product marketing and growth to optimise top of funnel awareness and open the front door to… Show more Senior role focused on designing campaign strategy and implementing integrated corporate communications activities that support the organization's growth strategy using media relations, thought leadership and social media. This includes timely and consistent execution of multiple, simultaneous project plans and schedules, collaborating 360 with cross-functional teams including market comms leads, CRM, product marketing and growth to optimise top of funnel awareness and open the front door to health. Role also includes governance and counsel to raise standards across all external channels and ensure that the foundations to our corporate communications are kept up-to-date according to industry and policy developments. Creative campaigns on topics like obesity, female health and sustainability provide Kry Livi with competitive advantage, along with meeting stakeholder requirements at a global and market level related to protect and maintain corporate reputation.
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Senior Global PR Manager
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Apr 2022 - Dec 2022
Building trust and discovery for this high growth health tech scale-up amongst consumers, healthcare professionals and policy makers with 360 campaigns. This about demonstrating the value of digital health and creating compelling content to move the brand beyond Covid headlines and it’s traditional media sphere of investor relations. The strategy is focused on building share of influence while connecting to business objectives with a high reach Ambassador program, global-local market plans and… Show more Building trust and discovery for this high growth health tech scale-up amongst consumers, healthcare professionals and policy makers with 360 campaigns. This about demonstrating the value of digital health and creating compelling content to move the brand beyond Covid headlines and it’s traditional media sphere of investor relations. The strategy is focused on building share of influence while connecting to business objectives with a high reach Ambassador program, global-local market plans and consistent news and thought leadership pipeline. Role also includes developing strategic PR plan to support growth segments including SaaS and Pharmaceutical projects. This is all underpinned with a baked-in Crisis Comms strategy to help company navigate moments in time across five core markets.
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Global PR Manager
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Oct 2021 - Apr 2022
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ABB
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Switzerland
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Automation Machinery Manufacturing
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700 & Above Employee
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Global PR and Media Relations Manager
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Sep 2020 - Oct 2021
High tempo B2B PR role across 21 markets to elevate ABB Electrification share of voice for its divisions and segments including its transformational EV, data centres and power generation segments. Designed and activated a global media strategy to include product activation, C-level thought leadership and Executive branding, proactive press campaigns and crisis communication. Multi stakeholder management across all levels of the organisation to raise Comms profile within ABB and protect external… Show more High tempo B2B PR role across 21 markets to elevate ABB Electrification share of voice for its divisions and segments including its transformational EV, data centres and power generation segments. Designed and activated a global media strategy to include product activation, C-level thought leadership and Executive branding, proactive press campaigns and crisis communication. Multi stakeholder management across all levels of the organisation to raise Comms profile within ABB and protect external reputation in line with the ABB Way. Show less High tempo B2B PR role across 21 markets to elevate ABB Electrification share of voice for its divisions and segments including its transformational EV, data centres and power generation segments. Designed and activated a global media strategy to include product activation, C-level thought leadership and Executive branding, proactive press campaigns and crisis communication. Multi stakeholder management across all levels of the organisation to raise Comms profile within ABB and protect external… Show more High tempo B2B PR role across 21 markets to elevate ABB Electrification share of voice for its divisions and segments including its transformational EV, data centres and power generation segments. Designed and activated a global media strategy to include product activation, C-level thought leadership and Executive branding, proactive press campaigns and crisis communication. Multi stakeholder management across all levels of the organisation to raise Comms profile within ABB and protect external reputation in line with the ABB Way. Show less
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Copper Rose Marketing
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Midlands
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Owner Consultant
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Jun 2017 - Sep 2020
Focused on delivering strategic and compelling integrated MarComms campaigns to bring brand stories to life across tech, engineering and manufacturing segments. A fresh and energised global-local approach to cut down on the puff and bluster to deliver award winning, creative and relevant content which customers understand and need. Projects included multinational brand and rebranding projects, product activations and M&A change management, alongside managing complexity within local markets… Show more Focused on delivering strategic and compelling integrated MarComms campaigns to bring brand stories to life across tech, engineering and manufacturing segments. A fresh and energised global-local approach to cut down on the puff and bluster to deliver award winning, creative and relevant content which customers understand and need. Projects included multinational brand and rebranding projects, product activations and M&A change management, alongside managing complexity within local markets. High tempo campaign management to engage arias stakeholders including media, customers, investors and employees. Show less Focused on delivering strategic and compelling integrated MarComms campaigns to bring brand stories to life across tech, engineering and manufacturing segments. A fresh and energised global-local approach to cut down on the puff and bluster to deliver award winning, creative and relevant content which customers understand and need. Projects included multinational brand and rebranding projects, product activations and M&A change management, alongside managing complexity within local markets… Show more Focused on delivering strategic and compelling integrated MarComms campaigns to bring brand stories to life across tech, engineering and manufacturing segments. A fresh and energised global-local approach to cut down on the puff and bluster to deliver award winning, creative and relevant content which customers understand and need. Projects included multinational brand and rebranding projects, product activations and M&A change management, alongside managing complexity within local markets. High tempo campaign management to engage arias stakeholders including media, customers, investors and employees. Show less
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Morris & Company Ltd
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United Kingdom
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Real Estate
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1 - 100 Employee
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Group Communications Manager
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Jan 2015 - Jun 2017
Managing a dynamic and results driven team to work across all of the Company's divisions including Machinery, Care and Property; delivering communications and brand driven campaigns. A hands on role with strategy development and execution, team delivery and full on content development including press releases, advertising copy, digital content and event management. Managing a dynamic and results driven team to work across all of the Company's divisions including Machinery, Care and Property; delivering communications and brand driven campaigns. A hands on role with strategy development and execution, team delivery and full on content development including press releases, advertising copy, digital content and event management.
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Seal
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United Kingdom
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Advertising Services
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1 - 100 Employee
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PR Director
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Jun 2013 - Jan 2015
Responsible for the agency's mix of prestigious trade and consumer clients. Proven and award winning strategies within on and offline media for FMCG, tech and nationwide retail clients. Total budget control and management of cross discipline agency teams. Working along side senior management focused on developing growth and profit across client base.
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Account Director
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Dec 2011 - Jun 2013
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Senior Account Manager
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Aug 2010 - Dec 2011
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Account Manager
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Dec 2009 - Aug 2010
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Lindstrand Hot Air Balloons Ltd
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Oswestry
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Marketing Executive
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May 2009 - Dec 2009
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Strategic PR
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Amersham, Buckinghamshire
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Account Manager
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May 2007 - May 2009
Account Executive:- May 2007 - May 2008 Account Manager:- May 2008 - May 2009 Managed international PR accounts, predominantly American clients across IT, Telco and automotive sector. Responsible for managing PR team and implementing pan EMEA campaigns, working and liaising with partner agencies. Account Executive:- May 2007 - May 2008 Account Manager:- May 2008 - May 2009 Managed international PR accounts, predominantly American clients across IT, Telco and automotive sector. Responsible for managing PR team and implementing pan EMEA campaigns, working and liaising with partner agencies.
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Education
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2016 - 2016
Goldsmiths, University of London
Digital Online Short Course, Digital Marketing -
2002 - 2006
University of Nottingham
BA Hons, French -
1995 - 2002
Welshpool High School
Community
