Experience

UPBrand

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Brand Manager

  • Mar 2021 - Present



Solid Gold Pet (part of H&H Group)

• United States
• Manufacturing
• 1 - 100 Employee

• Consumer Engagement & Product Specialist

  • Oct 2017 - Apr 2020

  •Proactively identified and assisted with solving complex problems impacting operations management and business direction. • Monitored multiple databases to keep track of all consumer insights and feedback. • Helped drive sales at POS by promoting products to consumers during service and follow-up calls and emails. • Cultivated impactful relationships with customers and drove business development by delivering product knowledge. • Executed updated marketing plans to increase branding exposure, consumer traffic and sales. • Recommended product changes to enhance customer interest and maximize sales. • Conducted research and development on existing and emerging products to highlight benefits and attract retention. • Supervised internal product knowledge base for all products. • Identified product problems and strengths and collected data on consumer experience to compile into monthly dashboard reports. • Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge. • Worked with product development team members to optimize product specifications. Show less