Senior Product Manager

• Feb 2023 - Present

Senior Product Manager, Server Team

• Aug 2022 - Feb 2023

>>> Acted as the product owner for 4 teams working across backend and frontend components>>> Supported the team responsible for maintaining and developing our current SaaS application, used by hundreds of customers, in parallel to working with 3 additional teams on the development of a revamped backend architecture and design to support a new business model>>> Collaborated on and defined integration tests, system tests, as well as marketing, sales, and support collateral for our new application

Product Manager, Windows Team

• Dec 2021 - Aug 2022

>>> Led post-MVP development of a product which has contributed to 20% of the company's ARR expansion target through customer-driven feature development and clear sales enablement>>> Formed tight relationships with key customers to partner on feature design and act as a point of contact for ongoing feedback >>> Worked with R&D, team leaders, and developers to advance feature discovery, grooming, delivery, and release processes across two different product lines>>> Completed market research, competitor analysis, and roadmap design to hit the right angle in a red-ocean market >>> Bolstered cross-company communication through Product-led learning initiatives and enhancing internal documentation practices

Product Operations

• Dec 2018 - Dec 2021

>>> Created a framework for evaluating sprint success and gaps which led to the identification of critical organizational gaps in tools, manpower, and agile practices>>> Owned release readiness from feature completion, to alpha and beta testing cycles, customer-facing documentation, and cross-company knowledge transfers>>> Launched a cross-company data integration project for critical workflows which enabled the launch of the company's first PLG freemium product >>> Packaged user-behavior insights for Customer Success to facilitate insights into customer behavior during the sales process and cross-sell initiatives>>> Revamped the Product & R&D training materials to create standard onboarding learning experiences which helped boost cross-company cultural fluency and product knowledge

Digital Marketing Project Manager

• Jun 2015 - Dec 2018

>>> Built and maintained five new websites for all Luzzatto-owned properties in Joomla >>> Performed ongoing technical website audits, working with external SEO partners to implement improvements to visibility and performance >>>Improved Luzzatto brand domain authority by identifying high quality backlink profile opportunities >>> Worked with content partners for increased exposure, social media content generation, and offline opportunities to boost branding

Content & SEO Project Manager

• Aug 2011 - Sep 2014

>>> Grew the content team from a two-person department to an in-house team of 15 (the largest department in the company at the time) >>> Created SOWs, approved project deliverables, and supervised the integration of materials from outsourced teams into our custom-built CMS >>> Translated the company website to 10 languages including in-app content, blogs, PR, and more >>> Regularly interfaced with Product and R&D to review content, advocate for user experience, and align delivery schedules >>> Learned SEO on the job and later managed SEO projects which led to significant rank-increases in primary target languages