Global Paid Media Specialist

• Jun 2023 - Present

To drive success within the Paid Media & Analytics department by creating, managing and optimising Paid Search & Paid Social campaigns. To drive success within the Paid Media & Analytics department by creating, managing and optimising Paid Search & Paid Social campaigns.

Strategic Marketing Consultant

• Jul 2022 - Present

Responsible for identifying and crafting media messages, advising on branding, positioning, and communications, conducting market and competitor research to identify industry trends and commercial opportunities, liaising with the marketing department and external vendors, preparing marketing plans and monitoring results. Responsible for identifying and crafting media messages, advising on branding, positioning, and communications, conducting market and competitor research to identify industry trends and commercial opportunities, liaising with the marketing department and external vendors, preparing marketing plans and monitoring results.

Global Paid Social Lead

• May 2022 - Jun 2023

Responsible for managing paid social channels and implementing campaigns across all channels in major markets including Facebook, Instagram, Snapchat, TikTok, Pinterest, WeChat, etc. Tasks include but are not limited to translating promotions into effective social media campaigns, leading end-to-end setup and QA of performance campaigns across platforms, working closely with the creative team to source, coordinate, and update creative assets, optimising ad spend based on performance, insights, and data daily, analysing and optimising existing paid social campaigns to ensure performance goals and revenue objectives are met, compiling monthly reports showing paid social results, and identifying and onboarding new paid social opportunities. Show less

Social Media and Creative Manager

• Dec 2021 - May 2022

Responsible for creative ideation, planning, implementing, managing, and monitoring companies' social media and broader digital marketing strategies, in order to increase brand awareness, improve marketing efforts and increase sales. Skills include strategic and creative thinking, technical digital expertise, client and team management, design and web practice, problem-solving, and multi-channel marketing.

Digital Performance Account Manager

• Nov 2020 - Dec 2021

Responsibilities include working closely with clients to create customised media strategies, managing day-to-day comms and client relationships, executing, managing, and reporting on strategies and campaigns, staying up to date with industry and platform developments. Proficiencies in Google Analytics, Social Media Advertising, Organic Social Management, Google Ads, eCommerce & Lead Generation.

Senior Social Media Coordinator

• Mar 2020 - Nov 2020

Responsibilities included account management, planning, creating and scheduling content, copywriting, account analysis and reporting on performance, developing and implementing organic and paid social strategies, building performance-based campaigns, competitor and market analysis, ideation and development of target audiences, and training staff members.

Social Media Coordinator

• Apr 2019 - Mar 2020

Responsibilities included organic social planning, creating and scheduling content, copywriting, analysis and reporting on performance, assisting with the development and implementation of organic and paid social strategies and campaigns, competitor and market analysis, and more.

Event Stylist

• Aug 2018 - Apr 2019

Responsible for event styling, from client enquiry, conducting research, developing quotes, negotiating with clients, filing, up-selling, producing visual briefs for clients, producing packing slips, organising event logistics, to installing and disassembling events. Additional responsibilities include designing and producing marketing materials for both online and offline. Responsible for event styling, from client enquiry, conducting research, developing quotes, negotiating with clients, filing, up-selling, producing visual briefs for clients, producing packing slips, organising event logistics, to installing and disassembling events. Additional responsibilities include designing and producing marketing materials for both online and offline.

Team Leader

• Feb 2018 - Jan 2019

Managed and lead a team of employees, communicated company goals, safety practices, and deadlines to the team. I took orders from customers and prepared the food, whilst maintaining a fast speed of service, especially during rush times. Other duties included: Counting tills at the beginning of each shift and depositing money into the safe Cleaning prep benches thoroughly before, during and after each shift Responding to guests’ questions, concerns and complaints and make sure they leave satisfied Following all restaurant safety and security procedures Food preparation using safe food handling techniques Opening the store Show less

Functions Attendant

• Apr 2016 - Sep 2018

Worked in a fast-paced environment front of house waiting tables and tending the bar, whilst also operating back of house duties, such as responding to customer inquiries, booking functions, liaising with vendors and preparing run sheets, customer quotes and invoices. Provided a consistent and high quality standard of service to all clients, ensuring policies and procedures were adhered to. Executed events such as weddings, golf days and corporate meetings, from the initial set up, to the packed down of functions. Show less

Events Assistant

• Sep 2017 - Mar 2018

Worked in a fast-paced environment front of house waiting tables and tending the bar, whilst also operating back of house duties, such as responding to customer inquiries, booking functions, liaising with vendors and preparing run sheets, customer quotes and invoices. Provided a consistent and high quality standard of service to all clients, ensuring policies and procedures were adhered to. Executed events such as weddings, golf days and corporate meetings, from the initial set up, to the packed down of functions. Show less

Personal Assistant To Chief Executive Officer

• May 2018 - Aug 2018

In this role I personally assisted the CEO of People with Purpose. Some of my duties included research, filing, taking minutes in meetings, conducting event logistics and communicating with vendors, developing social media marketing materials, and preparing documentation for cliental. In this role I personally assisted the CEO of People with Purpose. Some of my duties included research, filing, taking minutes in meetings, conducting event logistics and communicating with vendors, developing social media marketing materials, and preparing documentation for cliental.

Special Events Intern

• Mar 2017 - May 2017

In this role I was responsible for the organisation of 'Music on the Move' and 'Fashions on the Field' held at the Ekka in 2017. I prepared run sheets, legal agreements, contingency plans, floor plans and sponsorship proposals and gained financial and in-kind sponsorship for both events. This was a challenging and exciting role, that allowed me to demonstrate my ability to adapt to a range of diverse workplace objectives! In this role I was responsible for the organisation of 'Music on the Move' and 'Fashions on the Field' held at the Ekka in 2017. I prepared run sheets, legal agreements, contingency plans, floor plans and sponsorship proposals and gained financial and in-kind sponsorship for both events. This was a challenging and exciting role, that allowed me to demonstrate my ability to adapt to a range of diverse workplace objectives!

Functions Attendant

• May 2016 - Apr 2017

Head Waitress

• Feb 2015 - Feb 2016

Head Waitress

• Sep 2014 - Feb 2015

Supervisor

• Feb 2014 - Sep 2014

Shop Assistant

• Oct 2011 - Sep 2012