Experience

LiveRamp

• United States
• Advertising Services
• 700 & Above Employee

• VP CPG & Retail (Brands)

  • Mar 2022 - Present

  Providing global CPG and Retail brands with solutions designed to accelerate their business through digital transformation, data collaboration and retail media network enablement.

• VP, CPG & Transaction Data

  • Apr 2021 - Mar 2022

  Oversee the largest Data vertical at LiveRamp which includes the most strategic CPG Data companies in the industry, as well as key transaction data companies

• Global Lead, CPG Data Partnerships

  • Jan 2020 - Apr 2021

  Top performer in my vertical - Won Presidents Club Award

• Strategic Data Partnerships

  • Nov 2017 - Jan 2020



Claritas

• Advertising Services
• 100 - 200 Employee

• VP Digital (Divestiture from Nielsen)

  • Jan 2017 - Oct 2017

  Claritas was spun out of Nielsen as of January 2017 - Defined and executed on Claritas' new digital strategy as a standalone company - Included optimizing the go-to-market strategy of current assets, as well as new product development and sales Claritas was spun out of Nielsen as of January 2017 - Defined and executed on Claritas' new digital strategy as a standalone company - Included optimizing the go-to-market strategy of current assets, as well as new product development and sales



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• VP, Digital

  • Jan 2015 - Dec 2016

  • Oversaw digital targeting for Nielsen and eXelate solutions • Managed a team responsible for supporting agencies and advertisers in their digital marketing strategy • Helped define internal strategy around a growing and complex digital business, in order to maintain exponential growth.

• VP, Media, Sports & Digital

  • Sep 2013 - Dec 2014

  • Responsible for leading the largest industry vertical within Nielsen’s segmentation division • Verticals included Digital, TV, Radio, Print, Advertising Agencies and Sports Companies • Determined strategy around a growing and complex digital business, in order to maintain exponential growth. • Shaped and executed strategy around increasing revenue in market segments where growth was declining, specifically print. • Managed a team of 13 (4 direct… Show more • Responsible for leading the largest industry vertical within Nielsen’s segmentation division • Verticals included Digital, TV, Radio, Print, Advertising Agencies and Sports Companies • Determined strategy around a growing and complex digital business, in order to maintain exponential growth. • Shaped and executed strategy around increasing revenue in market segments where growth was declining, specifically print. • Managed a team of 13 (4 direct reports) including sales and client service professionals. • Coached sales teams on how to break into new accounts at the C-level and sell large-scale multi-million dollar projects via a consultative sales process.

• Senior Director, Business Development, Digital

  • Jan 2011 - Aug 2013

  • Designed and implemented the go to market strategy for the Nielsen Segmentation online advertising / precision marketing initiative. • Lead day to day operations and future strategy for an important growth initiative for the company. • Sourced and negotiated alliances with key data platform providers, ad networks, trading desks, demand side platforms, publishers and mobile targeting organizations. • Responsible for strategic business development, internal training, marketing… Show more • Designed and implemented the go to market strategy for the Nielsen Segmentation online advertising / precision marketing initiative. • Lead day to day operations and future strategy for an important growth initiative for the company. • Sourced and negotiated alliances with key data platform providers, ad networks, trading desks, demand side platforms, publishers and mobile targeting organizations. • Responsible for strategic business development, internal training, marketing programs, legal contract development and account management.

• Client Director, Media & Communications

  • Jun 2007 - Dec 2010

  • Initiated, negotiated, and managed relationships with Fortune 500 Companies. • Presented and delivered results to CXO, VP and Directors. • Delivered simple value proposition to clients and prospects based on complex marketing and research solutions. • Navigated prospective organizations to identify all key influencers of the sales decision. • Managed implementation of complex projects and demonstrated return on investment to clients. • Identified and… Show more • Initiated, negotiated, and managed relationships with Fortune 500 Companies. • Presented and delivered results to CXO, VP and Directors. • Delivered simple value proposition to clients and prospects based on complex marketing and research solutions. • Navigated prospective organizations to identify all key influencers of the sales decision. • Managed implementation of complex projects and demonstrated return on investment to clients. • Identified and created the optimal solutions for customer acquisition, customer retention, market analysis, site location and online ad targeting. • Managed relationships with internet organizations, newspapers, radio and ad agencies resulting in a thorough understanding of marketing applications for a range of industries, outside of media.

• Client Manager, Retail

  • Apr 2006 - Jun 2007

  • Managed day to day functions of a $2mil+ book of business with 25+ accounts. • Responsible for renewals and small new business up sell. • Helped clients make strategic marketing and real estate decisions based on research provided



DHL

• Germany
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Senior Account Executive

  • Oct 2004 - Nov 2005



Eastridge Workforce Solutions

• United States
• Staffing and Recruiting
• 500 - 600 Employee

• Benefits Specialist

  • 2003 - 2004