Experience

AAT Kings

• Australia
• Travel Arrangements
• 100 - 200 Employee

• General Manager of Sales and Revenue

  • Jan 2021 - Present



SLC Representation

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• General Manager

  • Oct 2019 - Jan 2021

  SLC is one of the leading tourism marketing, PR, events and representation agencies in the UK and in October 2019, SLC expanded into the Australian market, opening an office in Sydney. In the UK they represent 27 travel brands across 4 continents. These include destinations and tourist boards, hotels, hotel chains, attractions and Destination Management Companies (DMCs). Building on 17 years’ experience and industry connections, SLC's talented team of PR, marketing, business development and events professionals continues to develop and grow.



IHG Hotels & Resorts

• United Kingdom
• Hospitality
• 700 & Above Employee

• Manager, Commercial Effectiveness Australasia and Japan

  • Jun 2018 - Sep 2019

  In this role I am responsible for ensuring that new IHG hotels open On Time, On Brand and On Budget by supporting the Directors of Commercial and VP Commercial in region to manage the commercial activity for new hotel openings and hotel conversions, coordinating activities of all functions of sales, marketing, PR, Channels, distribution and relationship management through the utilization and embedding of common commercial tools, processes and procedures.

• Director of Project Planning & Implementation, Commercial

  • May 2017 - Jun 2018

  During this year, I lead the MICE performance project for Australasia. Starting with an extensive discovery phase, we explored all the ways of working, sought feedback from our external partners and reviewed the way in which we market and promote our MICE product. We then implemented recommendations to:- create a more sales focused less process focused culture.- maximise and leverage all aspects of the enterprise- prioritise marketing our MICE product B2B and B2B and do so in a more contemporary way - unique meetings

• Director of Global Sales

  • May 2016 - May 2017

  Leading a team for 4 Key Account Managers responsible for delivering Corporate, Leisure, MICE and Crew business into 5,000 IHG hotels around the globe.



Three Degrees Tourism Marketing

• Owner

  • Jun 2012 - May 2016

  Establishing Three Degrees Tourism Marketing in July 2012 to provide strategic sales and marketing advice and activity to tourism businesses around the globe. Clients: Domus Australia, Rome Broadway Inbound NYC Air Adventure Australia Establishing Three Degrees Tourism Marketing in July 2012 to provide strategic sales and marketing advice and activity to tourism businesses around the globe. Clients: Domus Australia, Rome Broadway Inbound NYC Air Adventure Australia



Mantra Group

• Australia
• Hospitality
• 300 - 400 Employee

• Director of International Sales

  • Jul 2008 - Jun 2012

  • Manage and motivate a team of five sales managers • Account manage UK and Japanese clients • Identify and develop new business opportunities • Negotiate commercial agreements with key trade partners • Increase exposure of hotels via brochure inclusions & campaigns • Manage expenditure and revenue budgets • Recommend yield strategies • Work with National and State Tourism Boards • Source and secure PR and trade famil opportunities • Manage overseas representation in the UK



Hamilton Island

• Australia
• Hospitality
• 300 - 400 Employee

• International Sales & Marketing Manager

  • Aug 2002 - Jul 2008

  • Created and implemented sales and marketing activity plans for inbound markets• Developed the inclusion in wholesale & airline programmes• Recommended strategies regarding rate and yield management• Set, implemented and monitored budgets• Account managed and monitored the performance of key accounts• Initiated action to ensure sales opportunities were maximised• Managed in market representation offices in the UK and USA – PR and Sales• Attended relevant international trade shows and events• Provided accurate and regular reports• Event organiser for key trade shows and island events including agent famils

• International Sales Co-ordinator

  • Jan 2000 - Aug 2002