Kate (Socha) Newton

Lead Client Strategy Manager at Attentive
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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Lead Client Strategy Manager
      • Sep 2022 - Present

      Strategic advisor and customer advocate for Attentive's largest customers.Roundtable Host- Attentive+Salesforce+Fenom Digital Webinar (Feb 2023)Attentive Thread- Customer Summit resource (October 2022)Beyond the Message Presenter (Q2 2022)

    • Senior Client Strategy Manager
      • Jan 2021 - Sep 2022

      Attentive® is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. Over 2,000 leading businesses like Sephora, Urban Outfitters, Steve Madden, and more rely on Attentive and see strong performance, like 30%+ click-through rates and 25x+ ROI.In September 2020, Attentive announced a $230 million Series D investment, led by Coatue.To learn more about Attentive or to request a demo, visit www.attentivemobile.com.

    • United States
    • Software Development
    • 400 - 500 Employee
    • Customer Success Manager
      • Jan 2020 - Dec 2020

      - Own the health and retention of customers by driving utilization and product adoption. Help develop and execute strategies to maximize clients’ return on investment from Tealium’s software solutions.- Possess a deep knowledge of Tealium products to provide demonstrations that educate and demonstrate solutions to a customer’s business or strategic objectives. - Act as a trusted advisor to customers while building and fostering relationships with executives in critical roles such as Operations, IT, Marketing, Data, and other units.

    • Account Manager
      • Aug 2019 - Dec 2019

    • United States
    • Software Development
    • 1 - 100 Employee
    • Senior Customer Success Manager
      • Jan 2019 - Jul 2019

    • Customer Success Manager
      • Feb 2017 - Dec 2018

      -Develop, grow and retain key accounts through interaction with clients ensuring on time contract renewal and identification and closing of new opportunities.-Minimize account and revenue churn by planning, development and implementation of sales strategy for assigned accounts.-Create new relationships with additional contacts throughout the client organization, including high level decision makers via email, phone and face to face interaction.-Drive all aspects of the sales cycle including, proposals, scoping, pricing and contract negotiations, related to all renewal and new business opportunities

    • United States
    • Spectator Sports
    • 700 & Above Employee
    • Manager of Membership Sales- Colorado Avalanche
      • Mar 2016 - Feb 2017

      -Managed the recruiting, coaching and performance of 11 Account Executives focusing on full season ticket, partial plan, and group revenue for the Colorado Avalanche. Set sales goals and executed group and individual training programs.-Developed new product and pricing strategies to maximize sales volume and ROI of current account base.-Plan and execute sales events for prospective clients -Execute sales contests and incentives for Avalanche sales/service department.

    • Account Executive- Season Ticket Sales
      • Mar 2014 - Mar 2016

      -Participate in hiring and onboarding process for new Account Executives and Inside Sales Representatives- Help develop sales contests and incentives for Avalanche sales/service department while generating new revenue- Service current partial plan membership base to cross sell and grow them into full season ticket member accounts- Successfully maximize revenue of current client base through relationship selling

    • Account Executive
      • Aug 2013 - Mar 2014

      - Conduct season and group ticket sales for the University of Colorado's revenue-generating sports - Coordinate group theme nights and events with current sponsors to increase ticket sales - Provide superior customer service to ticket holders and callers regarding ticket/event issues - Use Paciolan and CRM software for client management and research - Conduct season and group ticket sales for the University of Colorado's revenue-generating sports - Coordinate group theme nights and events with current sponsors to increase ticket sales - Provide superior customer service to ticket holders and callers regarding ticket/event issues - Use Paciolan and CRM software for client management and research

    • Writing and Editing
    • 1 - 100 Employee
    • Inside Sales Representative
      • Jan 2013 - Jul 2013

      Inside Sales Representative -Helped develop and implement marketing and promotional efforts including product advertisements and PA announcements for events/local sponsors for Sport Authority Field Thundervision display -Identified potential leads and conducted season and group ticket sales and promotions through cold calling -Pursued sponsorship leads and maintained strong sponsor relations -Launched nonprofit 50/50 raffle system benefiting various local marquee nonprofit organizations

    • United States
    • Non-profit Organization Management
    • 300 - 400 Employee
    • Member
      • Aug 2009 - Dec 2012

      President November 2011- November 2012 -oversee the Executive Board, represent the 225 member chapter on campus, delegate tasks and oversee all committees and chapter affairs Invitation Committee Member January 2011- August 2012 -conducted research for recruitment process, elected delegate for selection of sorority members Executive Board Member: Panhellenic Delegate October 2010-2011 -represented the chapter at UGA Panhellenic Council meetings, handled campus activities/philanthropies -voted on the behalf of the Zeta Pi chapter in Panhellenic meetings

Education

  • University of Denver University College
    Master of Professional Studies: Organizational and Professional Communication, Public Relations and Marketing
    2013 - 2014
  • The University of Georgia
    Bachelor of Education (BEd), Sport Management
    2009 - 2012
  • ThunderRidge High School

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