Experience

Emmi Group

• Switzerland
• Dairy Product Manufacturing
• 700 & Above Employee

• Senior Brand Manager

  • Jun 2023 - Present

  Senior Brand Manager for the #1 selling goat milk brand in America, Meyenberg, and foodie classic Redwood Hill Farm.

• Brand Manager

  • Apr 2020 - Jun 2023

  Brand Manager for the #1 selling goat milk brand in America, Meyenberg, and foodie classic Redwood Hill Farm.



Jackson Family Wines

• United States
• Beverage Manufacturing
• 700 & Above Employee

• Brand Manager

  • Feb 2018 - Apr 2020

  Selected Accomplishments • 2019 Chairman’s Award Recipient • Excellence Award RecipientResponsibilities • Developed and implemented long-term strategies and annual marketing business plans in support of growth objectives for the portfolio• Created and maintained brand standards with clear brand positioning and execution guidelines• Managed brand development by maintaining P&L, annual brand budget, leading quarterly business reviews, and volume forecasting by three-tier and international countries • Monitored shipments, depletions, velocity and channel mix• Reevaluation of price point vs. volume for highest revenue growth; strategic price increases to position the brand without losing placements or customers • Actively managed and developed direct reports• Developed tools and presentations to enhance sales team understanding of brands in regions with complex history and laws• Created tactics by market needs in three-tier, DTC and International business channels • Maintained program management with little or no direction• Analyzed trends/predictions, recommended change or new action • Collaborated with design team to foster brand messaging ideas and content creation• Responsible for writing label copy and various marketing communication materials• Partnered with digital marketing to evaluate and develop digital and e-commerce strategies Show less

• Associate Brand Manager

  • Mar 2016 - Feb 2018

  Selected Accomplishments • Excellence Award Recipient • Chairman’s Award Nominee Responsibilities• Collaborated with senior marketing directors in managing product positioning, packaging, tracking of pricing actions, POS development, and media placements• Executed brand budgets effectively and efficiently in-line with brand strategies• Tracked logistics, product availability and new vintage releases• Planned and executed incentive programming and education trips for sales and distributors• Updated website content and online trade tools• Managed the marketing aspects of label creation and approvals• Collaborated with procurement and supply chain on new product launches and line extensions Show less



Delicato Family Wines

• United States
• Beverage Manufacturing
• 400 - 500 Employee

• Associate Brand Manager

  • Oct 2015 - Mar 2016

  • Supported annual development of strategic brand plan by analyzing product category, consumers, and market dynamics • Activated web, social and print media strategies • Partnered with trade marketing to develop chain and regional specific programming • Executed integrated promotions that engaged the consumer, distributors and retail partners• Aided in line extensions and package changes • Created a variety of marketing and POS tools such as tasting notes, acclaim, case cards, etc. Show less

• Marketing Coordinator - National Brands

  • Jun 2015 - Oct 2015

  • Managed print-on-demand coupon system including creation of coupons, tracking/redemption and coordinating with brand managers and partner agencies• Responsible for 12-month wine competition calendar; submissions for National and Private Label brands from wine selection to communication of results• Compiled and distributed monthly marketing newsletter• Managed the POS fulfillment site and POS inventory, run rates • Coordinated various events including Aspen Food & Wine Festival, customer tastings and team activities Show less

• Marketing & Operations Assistant - Private Label

  • Oct 2013 - Jun 2015

  • Participated in creation of new wine brands and innovative ideas for Swanson Vineyards, Target, Total Wine & More, Trader Joes, and BevMo• Assisted in the completion of market pricing grids for national program launches • Created social media content and managed outlets (Facebook, Instagram) • Tracked marketing budget and ensured annual budget maintained • Coordinated with winemaking regarding blends for new customer projects, arranged process for label refreshes and vintage changes Show less



Fastenal

• United States
• Wholesale
• 700 & Above Employee

• Outside Sales Account Manager

  • Jul 2011 - Aug 2013

  Selected Accomplishments • Selected as one of five account managers to participate at annual senior summit out of 5,000+ employeesResponsibilities • Identified, pitched and secured new B2B opportunities. Successfully executed proposed strategies in a highly competitive industry • Developed sales plan to meet/surpass projected sales goals• Maintained reports for senior management in preparation for client meetings including sales trends, cost-savings recommendations, upcoming initiatives and challenges Show less

• Sales Specialist

  • Mar 2011 - Jul 2011

  • Initiated cold calls, prepared price quotes and invoices• Generated, updated and reviewed contract deliverables; managed client financials including invoicing, account receivables and collections



VHI

• Greater Los Angeles Area

• Production Crew - Do Something Awards

  • Aug 2012 - Aug 2012

  • Coordinated VIP room operations; promoted and encouraged social media use by VIP guests. • Coordinated VIP room operations; promoted and encouraged social media use by VIP guests.



Team in Training

• Long Beach, CA

• Intern - Public Relations Campaign

  • Jan 2011 - May 2011

  • Competed and prevailed over three other teams for the right to develop a full recruitment campaign for 2012 in a four month public relations competition; performed extensive research with regard to community awareness, expectations and current promotions. • Developed measureable objectives to track and evaluate campaign success. • Created and deployed an assortment of tactics; utilized various social media platforms including content calendars for Twitter, Facebook updates, etc., wrote news/press releases, developed and implemented fundraising programs, launched a three step participation plan and coordinated campus events. Show less



Long Beach Museum of Art (LBMA)

• Long Beach, CA

• Intern - Public Relations Campaign

  • Jan 2011 - May 2011

  • Researched and assessed the landscape at LBMA; identified challenges and opportunities with media and community exposure and determined strategies/tactics to implement an effective media plan. • Composed promotional collateral including brochures, radio spots, flyers and teacher participation gift boxes. • Researched and assessed the landscape at LBMA; identified challenges and opportunities with media and community exposure and determined strategies/tactics to implement an effective media plan. • Composed promotional collateral including brochures, radio spots, flyers and teacher participation gift boxes.