Executive Sale Director -Western/Mountain Territory

• Jan 2022 - Present

Senior Director of Sales

• Apr 2021 - Jan 2022

Senior Director, Membership Engagement

• Apr 2018 - Apr 2021

Director of Member Engagement

• Dec 2017 - Apr 2018

Senior Manager, Sales & Services - empowerMINT & Event Impact Calculator

• Feb 2017 - Dec 2017

Subscriber Services & Engagement Manager

• Oct 2013 - Feb 2017

As the Subscriber Services & Engagement Manager, my role is to fully support all DMOs (Destination Marketing Organization) engaged with empowerMINT in gaining more exposure to meeting planners and help them articulate and drive the DMO value proposition. Duties:•Actively manage 150+ DMO subscriber accounts to ensure they are fully engaged with the empowerMINT initiative & their paid subscription benefits including destination profiles, marketing analytics & sales team best practice training•Manage ongoing email marketing campaigns & promotions for DMO empowerMINT subscribers to add value to existing accounts & drive increased exposure to meeting planners & destination group business•Worked with developers prior to January 2016 launch of MINT+ to assess database enhancements with integration of CBIS (Columbia Books) & create supporting training materials for the database•Conduct ongoing training for 2016 MINT+ launch for DMO Sales Professionals Prospecting in the MINT+ database•Create new business for DMAI/empowerMINT through ongoing prospecting & sales efforts to capture new DMO subscribers to generate revenue for the empowerMINT product•Support annal events/ face to face educational sessions for DMO & Meeting Planner audiences to increase empowerMINT awareness & value

Digital & Traditional Media Account Executive

• Oct 2012 - Jul 2013

Responsible for managing a group of SDTA Member accounts to up-sell them into advertising programs for greater visibility. Prospected for new Member businesses and supported the SDTA Sales & Marketing mission. Duties:•Managed 100 client accounts across digital, email, display and print media platforms.•Created custom solutions for tourism businesses to drive revenue and increase conversion.•Create new business for SDTA by prospecting & establishing new member relationships that benefit from & contribute to the San Diego tourism industry.•Support event planning, productions and presentations.

Business Analyst

• Jul 2009 - Jul 2013

Trained & supported SDTA team of National Sales Directors & Hotel Member Sales Mangers on the iLead Program. The custom iLead tool allows SDTA's national sales directors to match specifications for any meeting that requires 10 or more sleeping rooms from among 135 hotels and resorts throughout San Diego County. Worked with the iLead Developer to create training materials & documentation, including the use of Oracle UPK (User Productivity Kit).

Project Analyst

• Sep 2006 - Jul 2009

Developed company training materials for the implementation of Oracle EBS R12- for TeleSales, iExpense, Purchase Requisitions using Oracle UPK User Productivity Kit. Worked with the Oracle developers to deliver a training program to educate the SDTA team on the new Oracle system.