Kate Shcherbak
Senior Paid Manager at ByteMinds- Claim this Profile
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Russian Native or bilingual proficiency
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English Full professional proficiency
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Bio
Gregg Turner
Having worked with Kate since joining UNRVLD (Then Delete), I can say that Kate has been an incredible team member to have and is always willing to help and support others. Kate is exceptionally knowledgable across Paid Search, Paid Social and has grown her knowledge around Programmatic to have a wider understanding of all Paid channels. Kate also has an incredibly strong understanding of the the tracking requirements needed to support Paid campaigns, supporting team members and helping outline the right tracking to report on the success of campaigns. Most importantly Kate is great to work with, always smiling and happy to help, making her a real asset to the team.
George H M Webb
Kate is one of the most knowledgeable digital marketing experts I've ever worked with and has consistently delivered award winning work for the team and agency. She is always happy to help support others in the team and personally has helped me develop my knowledge of paid search, tracking, analytics massively. She's a real asset to the company and I couldn't recommend her highly enough to anyone.
Gregg Turner
Having worked with Kate since joining UNRVLD (Then Delete), I can say that Kate has been an incredible team member to have and is always willing to help and support others. Kate is exceptionally knowledgable across Paid Search, Paid Social and has grown her knowledge around Programmatic to have a wider understanding of all Paid channels. Kate also has an incredibly strong understanding of the the tracking requirements needed to support Paid campaigns, supporting team members and helping outline the right tracking to report on the success of campaigns. Most importantly Kate is great to work with, always smiling and happy to help, making her a real asset to the team.
George H M Webb
Kate is one of the most knowledgeable digital marketing experts I've ever worked with and has consistently delivered award winning work for the team and agency. She is always happy to help support others in the team and personally has helped me develop my knowledge of paid search, tracking, analytics massively. She's a real asset to the company and I couldn't recommend her highly enough to anyone.
Gregg Turner
Having worked with Kate since joining UNRVLD (Then Delete), I can say that Kate has been an incredible team member to have and is always willing to help and support others. Kate is exceptionally knowledgable across Paid Search, Paid Social and has grown her knowledge around Programmatic to have a wider understanding of all Paid channels. Kate also has an incredibly strong understanding of the the tracking requirements needed to support Paid campaigns, supporting team members and helping outline the right tracking to report on the success of campaigns. Most importantly Kate is great to work with, always smiling and happy to help, making her a real asset to the team.
George H M Webb
Kate is one of the most knowledgeable digital marketing experts I've ever worked with and has consistently delivered award winning work for the team and agency. She is always happy to help support others in the team and personally has helped me develop my knowledge of paid search, tracking, analytics massively. She's a real asset to the company and I couldn't recommend her highly enough to anyone.
Gregg Turner
Having worked with Kate since joining UNRVLD (Then Delete), I can say that Kate has been an incredible team member to have and is always willing to help and support others. Kate is exceptionally knowledgable across Paid Search, Paid Social and has grown her knowledge around Programmatic to have a wider understanding of all Paid channels. Kate also has an incredibly strong understanding of the the tracking requirements needed to support Paid campaigns, supporting team members and helping outline the right tracking to report on the success of campaigns. Most importantly Kate is great to work with, always smiling and happy to help, making her a real asset to the team.
George H M Webb
Kate is one of the most knowledgeable digital marketing experts I've ever worked with and has consistently delivered award winning work for the team and agency. She is always happy to help support others in the team and personally has helped me develop my knowledge of paid search, tracking, analytics massively. She's a real asset to the company and I couldn't recommend her highly enough to anyone.
Credentials
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Google Analytics Certification
GoogleJan, 2023- Sep, 2024 -
Google Ads Search certification
GoogleFeb, 2022- Sep, 2024 -
Google Analytics Individual Qualification
GoogleSep, 2021- Sep, 2024 -
Google Ads App certification
GoogleApr, 2021- Sep, 2024 -
Google Ads Search certification
Google AdsFeb, 2021- Sep, 2024 -
Google Ads Search Certification
Google AdsDec, 2018- Sep, 2024
Experience
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ByteMinds
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Montenegro
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Paid Manager
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May 2022 - Present
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UNRVLD
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United Kingdom
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Internet
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Senior Paid Manager
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Jan 2015 - Present
Channel research, strategy, budget planning, forecasting & setting KPIs, analysis, reporting and hands-on management of all the paid media campaigns across Search, Display, Video, Programmatic and Social channels (Facebook, Instagram, LinkedIn, Snapchat, TikTok)Configuring Google Tag Manager & Google Analytics, conversion tracking setupAccount management & communications with the clientsMentoring junior PPC managersPaid & Analytics account audits and presenting recommendations on improving overall performance, advanced tracking and reporting (Google, Bing, Facebook ads, Google Analytics, Google Data Studio, Google Tag Manager) Show less
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PPC Specialist
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Nov 2011 - Dec 2014
PPC campaign setup and management in Paid Search (Google & Bing) and FacebookData Analysis and ReportingConversion tracking setup, configuring Google Analytics
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Education
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2005 - 2011
Chelyabinsk State University
Master's degree, Applied Mathematics & IT -
2009 - 2011
Chelyabinsk State University
Additional Vocational Education, Language Interpretation and Translation
Community
